Shopify analytics, unwasted.
Practical guides on segmentation, RFM, cohort analysis, and ad ROI - written by operators, for operators.
Shopify Analytics App Benefits You Should Know
Most store owners look at analytics as a “nice to have.” But smart operators know it’s one of the highest-ROI investments you can make. The right tool helps you save money, sell more, and stop wasting time. See What’s Working—and What Isn’t Without clear data, you’re guessing. Good analytics show which products bring in repeat…
Shopify Analytics App Checklist to Use Before Buying
Not every analytics app is built with your business in mind. Before you hit purchase, take a step back. A few key questions can save you from paying for another tool you won’t actually use. Does It Show What Actually Moves the Needle? Some tools look good but don’t go deep enough. Ask yourself: can…
Shopify Analytics Features That Actually Matter
Not all data is helpful. In fact, most Shopify store owners are drowning in reports they don’t actually use. If your analytics tool is packed with flashy charts but doesn’t help you make better decisions, it’s slowing you down. What You Really Need To See There are a few core features that separate a useful…
When To Upgrade Reporting Tools In Shopify
As your Shopify store grows, your systems need to grow with it. But many brands hit a wall. They stick with the same entry-level dashboards for too long—and miss out on smarter decisions, faster execution, and more profit. Most of the time, to move past this, you need to upgrade reporting tools (shopify) Your Data…
Limited Reporting Tools on Shopify Cost You Later
Using Shopify’s basic reports might seem fine at first—but as your store grows, the cracks start to show. What worked when you had 10 orders a day won’t cut it when you’re running serious traffic and campaigns. Short-Term Simplicity, Long-Term Problems Many brands rely on default dashboards that only show total sales, traffic, or conversion…
Best Shopify Analytics Plan For Store Growth
Choosing the right Shopify analytics plan can feel overwhelming, especially with so many features that sound the same. But the right choice will save you time, help you grow faster, and make sure you’re not flying blind. Start With What You Actually Need Many store owners pay for tools they don’t use. Others use free…
Segmentation For Retargeting Ads Shopify
Retarget Smarter, Not Louder Most Shopify stores run ads that follow every visitor with the same product. That’s fine at first—but over time, it wastes money. Using segmentation for retargeting ads in Shopify changes that. You show the right product to the right person at the right time. Less guesswork. More sales. Why Segmentation Makes…
Build Segments That Self Update Shopify
Why Static Segments Fall Short If you're running a Shopify store, keeping track of customer behavior can get messy fast. Manual segments go stale quickly. That's why many brands are starting to build segments that self update in Shopify. These dynamic lists save time and make targeting smarter—without constant clean-up. What Self-Updating Segments Actually Are…
Segmentation Mistakes Shopify Stores Make
Where Brands Slip Up Segmentation is supposed to help you sell more. But if you do it wrong, it can backfire. Many Shopify brands are unknowingly making segmentation mistakes that cost them sales. If you’re relying on outdated lists or setting the wrong conditions, your messages will miss the mark. Mistake #1: Segments Are Too…
How to Predict Churn Using Segmentation (Shopify)
Why Early Churn Signs Matter Most Shopify store owners focus on getting new customers. But keeping the ones you already have? That’s where the real profit lives. One of the smartest ways to do this is to predict churn using segmentation in Shopify. The earlier you can spot a customer slipping away, the better chance…
Dynamic Vs Static Segments Shopify
Why Segmentation Style Impacts Results Customer Segments are important. When you're building email campaigns in Shopify, choosing between dynamic and static segments can make or break your results. If you’re wondering which method is more effective, you’re not alone. Many store owners wrestle with the same question. Understanding the strengths of each can help you avoid…
Shopify Email Marketing: Segmentation Tips
Effective email marketing is crucial for Shopify store owners aiming to boost engagement and drive sales. By leveraging segmentation strategies, you can tailor your messages to specific customer groups, ensuring relevance and increasing the likelihood of conversions. Understanding Segmentation in Shopify Segmentation involves dividing your email list into distinct groups based on criteria such as…
Segmentation Strategies For Product Launches (Shopify)
Why Smart Segmentation Makes Or Breaks A Launch Launching a new product without a clear segmentation strategy is like throwing darts blindfolded. You might get lucky, but chances are you'll miss the mark. Segmentations strategies for product launches on Shopify help you aim before you throw—targeting the right people with the right message so your…
behavioural segmentation examples (shopify)
Understanding your customers' behaviors is crucial for tailoring marketing strategies that resonate. Behavioral segmentation allows Shopify store owners to categorize customers based on their actions, leading to more personalized and effective marketing efforts. Let's look at some behavioural segmentation examples (Shopify) Why Behavioral Segmentation Matters Behavioral segmentation involves dividing customers into groups based on their…
Customer Segmentation Buying Habits Shopify
Understanding your customers' buying habits is essential for growing your Shopify store. By doing a customer segmentation on buying habits (shopify) you can tailor your marketing strategies to meet their specific needs, leading to increased sales and customer satisfaction. Why You Should Do A Customer Segmentation On Buying Habits (Shopify) Segmenting customers by their buying…
SKU Analysis Bundling Strategy Shopify Guide
Creating product bundles is a proven way to increase sales in your Shopify store. You continue offering value to customers and boosting your revenue when you do a SKU analysis bundling strategy (Shopify) The Importance of SKU Analysis Bundling Strategy (Shopify) SKU analysis involves examining the sales data of individual products. This helps you understand:…
SKU Segmentation Shopify: Target Customers Smarter
Understanding your customers is key to growing your Shopify store. One effective method is SKU segmentation. By analyzing which Stock Keeping Units (SKUs) your customers purchase, you can tailor your marketing strategies to different customer groups, leading to increased sales and customer satisfaction. Why SKU Segmentation Matters SKU segmentation involves grouping customers based on the…
SKU Mistakes Shopify Brands Make
Many Shopify stores lose money without even knowing it—because of how they handle SKUs. These small codes seem harmless, but when used the wrong way, they quietly chip away at profit, slow down operations, and make decision-making harder. That’s why understanding common sku mistakes Shopify store owners make is a key step toward tighter inventory…
Why SKU-Level Profitability Tracking Matters
Knowing how each product performs isn't enough. If you're not tracking the profit of each SKU, you're running blind. This article explains why SKU-level profitability is a must-have for Shopify store owners. Why Tracking Profit Per SKU Helps You Grow Smarter Every SKU in your store isn't just a product—it’s a business decision. You might…
How to Find Best Selling SKUs in Your Shopify Store
Finding your top products isn’t just about what brings in the most money. It’s about knowing what keeps selling, month after month, and why. That’s why Shopify store owners need to find best selling SKU Shopify store data quickly and clearly. Why Top-Selling SKUs Matter They Keep Revenue Consistent If a handful of products bring…
Signs Your Shopify Product Catalog Needs Cleaning
Managing a Shopify store involves more than just adding new products. Over time, your product catalog can become cluttered, leading to a disorganized store that confuses customers and hampers sales. Recognizing when to clean your product inventory in Shopify is crucial for maintaining an efficient and user-friendly online store. Why Cleaning Your Product Catalog Matters…
Best SKU Practices for Shopify Inventory Management
Efficient inventory management is vital for any Shopify store, and implementing the best SKU practices is a key component. Proper SKU management enhances reporting accuracy, simplifies operations, and supports business growth. Understanding SKUs A Stock Keeping Unit (SKU) is a unique code assigned to each product variant, enabling precise tracking and management of inventory. Effective…
When to Split SKUs in Shopify for Better Management
Managing your Shopify store efficiently requires understanding when to split SKUs into newer variants. This practice can enhance inventory control, improve product organization, and provide clearer insights into sales performance. Understanding SKUs and Variants A Stock Keeping Unit (SKU) is a unique identifier for each product variant in your inventory. Variants refer to different versions…
How to Group SKU for Shopify Inventory Management
Efficient inventory management is essential for any Shopify store. One effective strategy is grouping SKUs, which involves organizing similar products under a common identifier. This approach simplifies inventory tracking and enhances operational efficiency. Right now, you'll learn how to group sku for shopify inventory management What Does Grouping SKUs Mean? Grouping SKUs involves categorizing products…
Improve Shopify Product Planning with SKU Tracking
Running a successful Shopify store involves more than just listing products. Effective product planning is crucial, and SKU-level tracking plays a vital role in this process. By monitoring each product variant individually, you can make informed decisions that enhance your store's performance. Understanding SKU-Level Tracking A Stock Keeping Unit (SKU) is a unique identifier for…
How Better Data for Shopify Ads Enhances Performance
In the competitive world of e-commerce, leveraging better data for Shopify ads is crucial for maximizing return on investment (ROI). Accurate and comprehensive data enables more effective targeting, optimized ad spend, and improved customer engagement. 1. Importance of Accurate Data Accurate data ensures that your advertising efforts reach the right audience. By understanding customer behavior,…
7 Common Shopify Analytics Mistakes to Avoid
Running a Shopify store requires making informed decisions based on accurate data. However, many store owners make these common Shopify analytics mistakes that can misguide their strategies. Understanding these mistakes is crucial for optimizing your store's performance. 1. Ignoring Data Discrepancies Discrepancies between Shopify reports and other analytics tools like Google Analytics can lead to…
4 Mistakes That Are Wasting Marketing Dollars on Shopify
Marketing is essential for driving traffic and sales to your Shopify store. However, without a strategic approach, it's easy to make mistakes that waste valuable marketing dollars. Understanding these pitfalls can help you allocate your budget more effectively. Common Mistakes in Marketing Spend Lack of Target Audience Understanding: Without a clear picture of your ideal…
Why You Need Custom Reports to Scale
Running a Shopify store means juggling many tasks—marketing, inventory, customer service, and more. To grow effectively, you need clear insights into your operations. That's where the ability to customize ecommerce reports becomes invaluable. The Power of Custom Reports Standard reports provide general data, but every business has unique needs. By customizing your ecommerce reports, you…
Best Growth KPI For Shopify Stores You Should Track
Tracking the best growth KPI for Shopify is key to knowing if your store is truly growing. Sales numbers alone don’t tell the whole story — real growth comes from the right mix of metrics that show long-term success. Why KPIs Matter For Shopify Growth Key Performance Indicators (KPIs) help you measure what matters most.…
How To Use Shopify Data Without Feeling Overwhelmed
Knowing how to use Shopify data can make or break your store’s success. But with so many reports and numbers, it’s easy to feel overwhelmed. The key is learning how to focus on what matters most. Why Data Overload Happens Shopify gives you access to tons of data: sales reports, traffic stats, customer details, and…
Ecommerce Future Reporting — What To Expect Next
Ecommerce future reporting is changing fast. The old way of checking sales totals and website traffic isn’t enough anymore. As competition grows, online stores need smarter tools to track what really drives growth. Why Ecommerce Reporting Needs To Evolve Basic sales reports worked when online shopping was simpler. But now, with more channels, customer segments,…
Shopify Store Growth Killer — Why Surface Metrics Fail
The biggest Shopify store growth killer? Relying only on surface-level metrics. It feels easy to check traffic and sales, but those numbers can hide the real problems holding your store back. What Are Surface-Level Metrics Surface metrics are the basic numbers everyone sees: total sales, website visits, conversion rates. While these give a quick snapshot,…
Data Improves Shopify Sales — Why Deep Insights Matter
Data improves Shopify sales — but only if you use the right kind of data. Many store owners focus on surface numbers like daily sales or website traffic. But it’s the deeper insights that help you make smarter decisions and grow profits. What Is Deep Data And Why Should You Care Deep data looks beyond…
Why Most Shopify Analytics Are Lying — The Hidden Gaps
Why most Shopify analytics are lying — it’s because they only tell part of the story. On the surface, the numbers look clean and simple. But dig deeper, and you’ll see gaps that can lead you down the wrong path. What Shopify Analytics Misses Shopify’s built-in reports show you high-level metrics like sales, traffic, and…
Retargeting Methods Shopify: How To Increase Conversions
Retargeting methods Shopify — these are your best tools for bringing back customers who left without buying. Many shoppers visit your store, browse products, and leave. Without retargeting, most never return. What Is Retargeting And Why It Matters Retargeting shows ads to people who visited your store but didn’t buy. It keeps your products top…
Shopify Loyalty Programs That Work: Get Repeat Customers
Shopify loyalty programs that work aren’t just about handing out points. They’re about creating real reasons for customers to come back again and again. The right loyalty strategy can turn one-time buyers into long-term fans. Why Loyalty Programs Matter For Shopify Stores Getting a new customer costs more than keeping one. Loyalty programs reward shoppers…
Shopify First Time Buyer Mistakes: 10 Errors Killing Your Sales
Shopify first time buyer mistakes — these are small missteps that cost big sales. If you lose a customer on their first order, getting them back becomes much harder and more expensive. Ignoring Post-Purchase Communication After a customer buys for the first time, silence is a mistake. If they don’t hear from you between the…
Shopify First Time Buyers Marketing: How To Do It Properly
Shopify first time buyers marketing is one of the most overlooked parts of a brand's strategy. Most stores treat all their customers the same — but the first-time buyer has different needs, doubts, and buying behaviors. If you don’t market to them differently, you risk losing them after the first order. Why First-Time Customers Think…
Best Email Flows For Repeat Purchase Shopify — Turn First-Time Buyers Into Loyal Customers
Best email flows for repeat purchase Shopify — this isn’t just a phrase for marketers. It’s a system that turns your one-time buyers into steady, loyal customers. And if you're running a Shopify store, setting up the right email flows early can be the difference between flat growth and compounding revenue. Why Your First Emails…
Shopify Sales And Loyalty — How Loyalty Boosts Revenue And Repeat Purchases
Shopify sales and loyalty are more connected than most store owners think. The stores that grow the fastest don’t rely on first-time shoppers alone. They build systems that turn new buyers into loyal repeat customers. That loyalty is what makes your sales more predictable — and more profitable. Why Loyalty Makes Sales Easier When someone…
Returning Customers Product Market Fit — What Repeat Buyers Reveal About Your Product
Returning customers product market fit Shopify — those five words might hold the key to why your store grows steadily or stalls out. If people are coming back and buying again, it’s a sign they didn’t just like the product — they needed it. And that’s the foundation of product-market fit. That’s why tracking returning…
Strategies to Increase Repeat Purchase Rate in Your Shopify Store
Most stores don’t grow from first-time buyers. They grow from customers who come back again and again. That means you need to know how to increase purchase rate (Shopify). If your repeat purchase rate is low, you’re missing out on the most reliable path to long-term revenue. Why Repeat Customers Are Worth More Getting a…
How to Improve First-Time Customer Conversion in Shopify
Most Shopify stores don’t have a traffic problem. They have a conversion problem—especially with first-time visitors. If someone lands on your product page and doesn’t buy, they may never come back. That’s why improving first-time customer conversion in Shopify is one of the highest-leverage things you can do. If you’re only optimizing for returning customers,…
Shopify Sales Velocity: What It Is and Why It Matters for Growth
Shopify sales velocity is one of those concepts that get swept under the rug and forgotten about. Store owners don't realize how important it is until they see their competitors launch to the next level while you're still stuck on the ground Every store has fast movers and slow movers. But most Shopify owners don’t…
Low Volume (Shopify) Doesn’t Mean Low Profit: Here’s Why
Understanding how low volume Shopify products perform can help you avoid over-prioritizing flashy best-sellers while ignoring steady, high-margin items. Not every top-selling product moves hundreds of units. Some of the most profitable items in your Shopify store may be your lowest volume products — and most merchants don’t notice. The Trap of Chasing Volume Only…
Strategies to Increase Average Items Per Order in Your Shopify Store
If you want customers to spend more without raising prices, average items per order is the number to watch. It’s one of the fastest ways to grow revenue — and most stores ignore it. There’s no perfect number. But if your AIO (average items per order) is 1.2 or lower, you’re likely leaving money on…
Shopify Sales Trends Insights That Help You Move Faster
There’s always a Shopify sales trend happening in your store—you just may not be watching it close enough. That silence is where most businesses lose time, cash, or opportunity. Why Sales Trends Matter More Than Ever Online customers change quickly. A product can go from hot to flat in a month. A small spike can…
How Seasons Affect Shopify Sales: Smarter Inventory and Sales Planning
Products don't sell the same way all year. If you want to stay ahead, it’s important to learn how seasons affect Shopify sales before busy seasons catch you off guard. Why Seasonality Is Easy to Miss Many Shopify owners guess how seasons affect Shopify sales — but guessing leads to stockouts, slow months, and wasted…
When Do I Delete a Product On Shopify? Time it for Better Growth
Many Shopify owners ask when do I delete a product Shopify stores offer, but guessing can cost you. Real answers come from tracking sales data. Why Timing Product Retirement Matters Keeping old products around too long can quietly drain your business. Dead inventory locks up cash you could spend on new launches, faster shipping, or…
Shopify Inventory Forecasting Tips That Increase Your Sales
Following the right Shopify inventory forecasting tips can help you avoid selling out too soon or wasting money on extra stock you can’t move. Good forecasting comes from reading your sales data — not guessing. Why Inventory Forecasting Matters Inventory mistakes are expensive. If you run out of stock, you lose sales and frustrate customers.…
Early Sales Drop Warning Signs Shopify Owners Shouldn’t Ignore
Spotting early sales drop warning signs Shopify stores often miss can make the difference between steady growth and sudden losses. Knowing what to watch for gives you time to adjust before sales slip too far. Why Waiting Too Long Costs You Products rarely fail overnight. Most decline slowly, sending out small warning signs along the way. Stores…
how to use data spot early bestsellers shopify
Learn how to spot trends that benefit your store by knowing how to use data to spot early bestsellers (Shopify) Why Early Bestsellers Matter Most Shopify stores don’t fail because they lack products. They fail because they miss early signs of what customers actually want. Spotting bestsellers early gives you a huge edge. You can…
Shopify Sales Tracking Guide (Using Data Analytics)
How to track items sold (shopify) without you lifting a finger. Growth Without Tracking Is a Gamble Scaling a Shopify store without knowing exactly how many items you sell is like driving without a speedometer. You might be moving — but you have no idea if you're heading toward steady growth or a crash. Tracking…
How to create Shopify bundles from past orders
Learn how to actually create Shopify bundles from past orders and start growing your store Customers Already Told You What They Want Every Shopify store has a goldmine sitting in plain sight — past orders. When you look at what customers already bought together, you stop guessing. You see real habits, real patterns, and real…
How to Use Data To Reduce Product Launch Risk Shopify
Reduce product launch risk Shopify by learning how to study you're customers properly right now. New Products Don’t Sell Themselves Launching a new product on Shopify is risky. You can guess, hope, and post on social media — but if the launch flops, it’s expensive. Smart stores don’t treat launches like a gamble. They study…
Why Customers Buy More On Shopify
Learn the reasons why customers buy more on Shopify and help them pair the perfect products together The Real Reason Customers Buy More Most customers don’t visit a Shopify store planning to buy five things. But many do anyways. They usually come for one product — but smart stores guide them to add a few…
The Best Shopify Product Bundling Examples To Understand bundling
Learn what makes a good bundle and how it can help you avoid lowering prices (Shopify product bundling examples included) Why Smart Bundles Work Better Than Discounts Discounts get shoppers’ attention. But smart bundles help them spend more — and feel good about it. When a customer sees a bundle that saves them time, solves…
5 common mistakes in Shopify product combos
Good Products, Bad Combos You can have great products — but if you pair them badly, customers won’t buy more. So many store make the 5 common mistakes in Shopify product combos. Product bundles should make shopping easier, not harder. When bundles confuse people, feel random, or seem like a bad deal, shoppers ignore them. Worse,…
boost shopify aov with the frequently bought together Method
Why Average Order Value Matters More Than You Think Getting more people to your Shopify store is expensive. But you might not need more customers. You just need the customers that are already at your store to buy more. You can do this and boost Shopify AOV with the frequently bought together way. Paid ads,…
Top Spots to Increase Shopify AOV with Product Placements
Why Product Placement Changes Everything You could have the perfect product bundle — but if you show it in the wrong place, no one will buy it. With the right move, you can increase Shopify AOV with product placements. Think about it. When someone is deep in checkout mode, they’re less open to distractions. But…
Increase Shopify Sales With Product Bundles That Convert
Find the correct way to increase shopify sales with product bundles and increase your Customer Lifetime Vlaue Why Good Product Combos Matter When people shop, they usually start with one thing in mind. A customer buys a phone, but forgets they need a case. They buy a laptop, but not the charger they’ll need later.…
The Psychology Behind Product Bundling (Shopify)
Learn How Product Bundling (Shopify) Works and Use it the Way The Top Shopify Stores Do Why Customers Leave Money on the Table Most Shopify store owners assume that customers will buy everything they need in one order. But in reality, customers don’t always realize what’s missing until it’s too late. They buy a coffee…
Shopify Sales Report By Collection
What is a Shopify Sales Report by Collection? A Shopify Sales Report by Collection takes all your products and puts them into groups. This allows you to see how each section of your store is performing. For Example: Let's use a linen store. We can use product groups such as Table Linen, and Linen Bed…
Shopify Fulfillment Reports | The Full Guide (2025)
What is a Shopify Fulfillment Report? The Shopify fulfillment report is a report that shows you not only which orders have been delivered, but the speed of it as well. Detailed Shopify fulfillment reports show you Fulfilled Orders Order Fulfillments in Progress Unfulfilled Orders How You Can Use Shopify Fulfillment Reports to Your Advantage Delivery Performance…
How to Add Google Analytics to Shopify
Want to know how to add Google analytics to Shopify? Before we show you, here’s how easy it was to add Universal Analytics to Shopify: Get the Tracking ID for the UA Put it in Shopify Online Store > Preferences Enter your ID and save changes That’s it. But with Google Analytics 4 (GA4) being the…
The Best Shopify Apps to Increase Sales
The best apps on Shopify to increase sales are within a click of a button. With these apps, you can make MILLIONS if you properly use them. The big companies in your industry have tried and tested many apps to find the ones that best suit them. You could do the exact same thing. But…
How To Create The Best Customer Win-Back Series Using Segmentation
The last thing any business wants are customers churning. A recurring customer is a huge win for businesses. With a well executed customer win back series, recovering lost customers can have a positively huge impact on sales. RIght now, you'll learn how to craft an effective and personalized win-back series by segmenting your audience. What…
The Best Method to Increase Open Rate in Email Marketing
Although some people claim that email marketing is no longer effective, the truth is that it is still a powerful tool for businesses to interact with their audience. Even though there are several metrics to pay attention to, the open rate is critical. This article will discuss different ways to increase the open rate of…
What is a UTM Tag? Maximizing your Shopify Ad Campaign
I see you read the title “What is a UTM Tag?” and thought, “Will this article really answer my question?” Of course we will. But we’ll do something even better. We’ll not only tell you what it is, but also show you how to use it to make millions. A UTM tag is crucial for…
What is RFM Analysis for Shopify?
The e-commerce industry is now worth $6.33 trillion (2024). Thriving in this industry is what every store owner wants. Thriving in this industry means unlocking countless opportunities. This is why the RFM Analysis is important. Over the next few years, the industry is expected to grow at 8.8% each year. At this rate, the growth…
The 2024 Email Marketing Guide for Shopify
Email marketing is one of the most popular and effective strategies. This is because it allows you to have individual conversations with your customers, a powerful tool that can lead to significant sales growth and a more personalized shopping experience for your customers. If you have a Shopify store, applying best practices can boost sales…
Quick Guide: How To Segment Your Customers On Shopify
Understanding and implementing customer segmentation is essential for any Shopify store looking to gain valuable insights and foster growth. Shopify has specific segmentation capabilities to segment those customers according to their behavior. But without third-party tools, it is not powerful enough to make your marketing campaigns more specific and productive, boosting customer satisfaction. This guide…
Understanding Shopify Advertising Costs and Allocating Your Budget
A great fact to know, is that understanding how to allocate your Shopify Advertising costs can make you a lot of money. The only problem? Store owners don’t take the time to understand it. People don’t have a single source of truth and so they run around making terrible decisions. They think throwing money at…
10 Email Marketing Ideas for E-commerce Growth
Email marketing is still an essential tool to use if you want to grow your e-commerce. It means direct communication with your customers, and in terms of ROI, it is the best. If you complement the power of email marketing itself with By the Numbers, a comprehensive data analytics tool, advanced analytics and segmentation capabilities…
Quick Guide: The best Segments to start with on Shopify.
Segmentation is a game-changer in understanding and enhancing your Shopify store's performance. In this guide, we delve into the power of prebuilt segmentation tools available in By the Numbers, a dedicated Shopify app. Understanding Segmentation in Shopify Segmentation in Shopify involves categorizing customers based on shared attributes for deeper analysis. We focus here on utilizing…
Shopify Customer Segmentation Explained
You should know that for Shopify, customer segmentation is huge. But many don’t believe us. As a result, millions are left on the table for their competitors. If you want to take over your industry, then understand customer segmentation is critical. Looking at the stores that leave millions on the table each year, this is what…
How to Analyze Average Order Value by Order Number on Shopify
Understanding your Average Order Value (AOV) by Order Number is a pivotal aspect of e-commerce analytics. This guide will take you through the process of viewing and analyzing your Shopify Order Value Analysis, using By the Numbers. Decoding Key Terms Before we begin, let's go over some key definitions to ensure we have a clear…
The Shopify Cohort Analysis Guide That Retains customers
E-Commerce is a fun game. But the game isn’t fun when your customers keep leaving you. Want to avoid this? A Shopify Cohort Analysis can do that. But more specifically, a Shopify cohort analysis that will focus on retention. There’s a reason store owners are searching this up. There’s too much value in this analysis.…
Customer Loyalty Analysis on Shopify with By the Numbers
Using a detailed Shopify Customer Loyalty Analysis is crucial if you want to segment and understand customer behaviour properly. By the Numbers will give you a sophisticated Customer Recency, Frequency, and Monetary segmentation report (RFM), while making it user-friendly and filled with actionable insights. A Loyalty Matrix that shows Recency, Frequency and Monetary (RFM) Segments. Understanding…
Elevating Customer Insights: Introducing Segments on Shopify
Enhancing Understanding of Your Growing Business Segments enable you to delve into your Shopify store's data to create advanced and highly-targeted groups of customers. Track these customers using all the reports you already use — Sales, Average Order Value, Sales by Shipping Destination, and more. Moreover, you can export customers into your preferred marketing app…
Introducing Goals
Achieving Success Through Clear Business Goals The foundation of any successful business, especially in e-commerce, is the establishment of clear, actionable goals. In this guide, we delve into the power of goal setting and tracking using By the Numbers, a transformative tool for your Shopify business. The Power of Setting Goals Goals are specific objectives…
Win Back At-risk Customers with Personalized Email Campaigns
At-risk customers are slipping away, but win-back flows can help. Segment these customers and target them with personalized messages to turn them into loyal repeat customers. In this guide, we explore the power of segmentation for win-back flows using By the Numbers and Klaviyo integration. Who are your At-risk customers? At-risk customers are those who last purchased…
Using Machine Learning to Forecast Sales on Shopify
Shopify Sales Forecasting That's Done for You Quickly Being able to do Shopify Sales Forecasting properly takes time. You would need to: Gather your data Put your data on a data analytics platform Find out how to properly forecast your data Forecast your data Make sure your forecast is accurate (this is the annoying part)…
The Shopify Customer Lifetime Value Guide
Understanding your Shopify Customer Lifetime Value (LTV) is important if you want to strategically stay profitable. It's a key metric that shows what a customer is worth to your business throughout their entire relationship with you. Right now, we'll explain the process of calculating LTV on Shopify and explore its relationship with customer acquisition cost (CAC).…
Uncover Discount Buyers To Create Better Shopify Marketing Campaigns
Are you looking to identify and target the elusive discount buyers among your Shopify customers? By the Numbers has the perfect solution for you! In this comprehensive guide, we'll show you how to harness the power of custom segments to uncover those customers who eagerly shop during sales and promotions. Understanding the behavior of these…
Creating Custom Reports in Shopify
Custom reports in Shopify are invaluable for tracking and analyzing key data in your online store in 2024. By Creating these reports, you'll uncover insights into sales trends, customer behavior, and inventory management tailored to your unique business needs. How to Create Customized Reports in Shopify Step 1: Go to Analytics on your Shopify store…
Add or Remove Columns in your Shopify Reports
You can edit reports on Shopify if they provide too much or not enough information for specific cases. However, only Advanced Shopify or higher allows you to save and reopen adjusted reports. If you are on the Shopify plan, you can edit and print or export reports, but you cannot save them. To adjust your…
Shopify Analytics: First-Time vs Returning Customer Analysis
In the Shopify e-commerce ecosystem, distinguishing between first-time and returning customers is pivotal for the growth of your business. This guide will show you how to easily view and comprehend your returning customers and compare them with your first-time customers using the Shopify app, By the Numbers. Defining Key Customer Types First, let’s clarify what we…
Understanding Product Repurchase Rate with By the Numbers on Shopify
Are you curious about what keeps your customers coming back to your Shopify store? Uncover the secrets with the Product Repurchase Rate report from By the Numbers. This easy-to-use tool gives you a clear picture of which products are customer favorites and which might need a boost. Getting Started is Simple First things first, install…
Uncovering Repurchase Patterns – Starting with a Specific Product
In the dynamic world of Shopify e-commerce stores, grasping your customers' product repurchase patterns is key to smart product and marketing decisions. This guide focuses on quickly revealing repurchase patterns, using “Lemon Fresh Cleaner” as our example, with By the Numbers for Shopify. Starting with Repurchase Patterns Analysis First off, if you haven't installed By the Numbers on your…
Boost Your Email Promotions with Klaviyo and Shopify Integration
Integrating Klaviyo with your Shopify store via By the Numbers can revolutionize your email marketing strategy. This step-by-step guide will show you how to enhance customer engagement and sales through targeted promotions. Step 1: Installing By the Numbers Before you can integrate By the Numbers with Klaviyo, you'll need to have By the Numbers installed on your Shopify store. Don't worry,…
The 2024 Shopify Returning Customer Rate Guide
E-commerce is competitive. But for Shopify, your returning customer rate is important for your growth. To do this, you need to understand the customer return rate (also known as the repurchase rate or product repurchase rate). Let's explore how to understand it and use it for your Shopify store. What is The Returning Customer Rate?…
use the Best Shopify App for Improving Customer Loyalty
While most businesses have a focus on attracting new customers, it's just as important, if not more, to keep your current customers coming back. Not only does customer loyalty lead to repeat purchases, but it also leads to customer advocacy and positive word of mouth. So, what can you do to improve customer loyalty and…
Optimize Your Sales with Shopify RFM Email Marketing
Looking to boost your sales and engage customers more effectively? Shopify RFM email marketing is your solution. Utilizing RFM (Recency, Frequency, Monetary) analysis, you can create targeted, personalized campaigns that significantly impact your business growth. Understanding RFM Analysis in Marketing RFM analysis, or Customer Loyalty Matrix, is a method to quantitatively rank and group customers…
LTV Cohort Analysis for Better Marketing Campaigns
Are you struggling to find the best performing marketing campaigns for your Shopify store? Look no further than customer lifetime value (LTV) cohort analysis. By using LTV analysis, you can predict future customer value and save time and money on marketing efforts. Why is LTV important to marketing? Lifetime Value (LTV) is a metric that…
A Guide to Shopify Recurring Payment Tracking
Are you a Shopify store owner who offers subscription products or services? If so, tracking your recurring payments is crucial to understanding your business's cash flow and identifying areas for improvement. In this beginner's guide, we'll cover the basics of Shopify recurring payment tracking using By the Numbers. Setting Up Your Subscription Payment System Before…
Leveraging LTV Cohort Analysis for Ecommerce Growth
For Shopify, having effective marketing campaigns is important to acquire the right customers. Using a cohort retention analysis tool that includes customer lifetime value, and lets you group users by behavior and characteristics lets you do this. In this blog, we'll discuss how to do a Shopify cohort retention analysis, how to use it to…
Maximizing Email Marketing Success with Geographic Segmentation
Geographic segmentation lets you create more relevant and targeted campaigns. Right now, we'll explore geographic email marketing, crafting successful campaigns, and using analytics tools like By the Number. What is Geographic Segmentation in Email Marketing? Geographic segmentation refers to grouping customers based on location, such as city, state/province, or country. Companies use this to personalize their…
The Best Shopify Sales Tracker for your goals (Store Owners)
Setting and tracking sales goals in Shopify is essential for driving business growth throughout the year. To effectively measure your progress and set realistic targets, comparing your performance to the same period last year is crucial. In this blog post, we'll discuss how By the Numbers can help you track your sales goals and make data-driven decisions…
How to Use Data Analytics (LTV) to Improve Your Shopify Store's Performance
Introduction In today's data-driven world, Shopify store owners need to leverage analytics to stay ahead of the competition. Data can help you understand your customers, track your progress, and make informed decisions about your business. One powerful way to harness data analytics is through customer segmentation. In this blog post, we'll discuss how using By…
Find Products Frequently Purchased Together on Shopify
Using a Shopify Frequently Bought Report can save you from headaches. You know what’s great? Getting the customer what they want. You know what’s even better? Getting the customer what they want AND giving them something they were going to get anyways. It’s like reading their mind. The best part? Understanding your customer data and giving…