Email revenue
Every Klaviyo campaign goes to your whole list.
Build a VIP segment and a Lapsed segment. Send each a different campaign and compare the results.
Segmentation
Build a Shopify segment once. Sync it everywhere.
Turn your Shopify data into living customer segments. They refresh regularly and sync straight to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
60-second install · 14-day free trial · No credit card required
5.0 from 81 reviews on the Shopify App Store
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Customer Segments
SegmentCustomersLTVSynced to
Loyal Big Spenders
1,847£642K
At-Risk VIPs
412£198KLapsed Discount Buyers
2,316£87KFirst-time Hero SKU
684£62KInternational (UK + AU)
1,124£312K5 of 32 segments · synced regularly+ New segment
75+
Segment filters
Across orders, products, channels, and LTV
Regular
Auto-refresh
No CSV re-uploads
7
Native destinations
Klaviyo · Mailchimp · Attentive · Meta · Google Ads · TikTok · Reddit Ads
Segment by behavior, value, and channel
Go beyond ‘all customers who bought once.’ Build the audience you want to email today, then save it as a segment that updates itself.
- 75+ filters spanning orders, products, lifetime value, recency, and discount usage
- 30+ ready-made segments (At-Risk, VIPs, One-Time Buyers, Discount Seekers, etc.)
- Combine filters with AND / OR / NOT logic, no SQL required
- Per-segment revenue, AOV, and repurchase rate built in
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Customer Segments
SegmentCustomersLTVSynced to
Loyal Big Spenders
1,847£642KAt-Risk VIPs
412£198KLapsed Discount Buyers
2,316£87KFirst-time Hero SKU
684£62KInternational (UK + AU)
1,124£312K5 of 32 segments · synced regularly+ New segment
Win back the customers about to leave
The At risk group holds customers whose last purchase was 6 to 12 months ago (by default), before they go dormant. Push them straight into a Klaviyo win-back flow and keep the customers you already paid to acquire.
- Ready-made At risk and Defecting groups from your own recency and frequency cutoffs
- Sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads
- Live counts show the size of each audience before you send
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: At-Risk segment · 412 customers
At-Risk Customers · Klaviyo win-back ready
CustomerDays sinceLTVRisk
EM
Emma McKayJR
James RiordanPD
Priya DeviTC
Tom ColeAN
Aaliyah NuhuSV
Sara Vetter412 at-risk · £56K total LTVPush to Klaviyo flow
Use it when
Three Shopify problems segments can solve
Ad spend
Your Meta CPA keeps creeping up.
Sync a high-LTV segment as a Meta Lookalike seed and bid on people who resemble your best customers.
Retention
Repeat purchase rate is flat quarter-over-quarter.
Create a segment of customers who bought once 60+ days ago. Send them into a win-back flow, then track the recovered revenue back to the segment.
ROI Calculator
See How Much More You Could Earn
Smarter segmentation means higher engagement, better targeting, and more revenue per email.
25K
1K25K50K100K+
$0.15
$0.01$0.25$0.50$1.00
Without By the Numbers
$3.8K
25K emails × $0.15 each
With By the Numbers
+20%$4.5K
$750
extra / month
$9.0K
extra / year
Precision segmentation
75+ filters target the right audience for each campaign
Higher engagement
Personalized sends mean more opens, clicks, and purchases
Reduced list fatigue
Reach customers who are ready to buy instead of emailing everyone
Install free on Shopify
60-second install · 14-day free trial · No credit card required
“Our store quickly upgraded to Pro. The insights from custom segmenting are incredible. Their support team is phenomenal - prompt, kind, and solution-oriented.”
Rayne NutritionHealth & Wellness
“Absolutely crushes the Shopify dashboard and insights. Great segments that we can use in email/SMS marketing - plus the weekly recaps are a nice touch. 10/10!”
Love Sweat FitnessFitness Brand
From the blog
Related guides
- GuideShopify Customer Segmentation ExplainedShopify customer segmentation explained: the four main ways to group customers, why behavioral segments drive the most revenue, and how to build them.
- Build Segments That Self Update in ShopifyHow to build segments that self update in Shopify: dynamic, behavior-based rules that keep customer lists fresh without manual cleanup or exports.
- Segmentation Mistakes Shopify Stores MakeCommon segmentation mistakes Shopify stores make: overly broad groups, stale lists, ignoring purchase behavior, and single filters, plus how to fix each.
- Dynamic vs Static Customer Segments in ShopifyDynamic vs static segments in Shopify: how each works, when fixed groups make sense, and why auto-updating segments win for email personalization.
Build your first segment.
Install free on Shopify, then sync your segment to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads.
60-second install · 14-day free trial · No credit card required