What's new in By the Numbers
By the Numbers has been rebuilt with a new interface, an attribution pixel, AI that answers questions about your store, and an MCP connector.
Install on Shopify14-day free trial. No credit card required.
What changed, at a glance
Dashboards, the RFM loyalty matrix, cohorts, and segments in one rebuilt workspace.
Details ↓Server-side conversion tracking that ties each order to the ad click behind it.
Details ↓Ask about your store in plain English, and get a briefing on what changed and why.
Details ↓Query your store data from Claude or another MCP client.
Details ↓One workspace for the numbers you run the store on.
Dashboards, the RFM loyalty matrix, cohorts, and segments now sit in one rebuilt workspace. Pin the cards you check each morning to a dashboard the team shares, or keep a personal board.
The loyalty matrix sorts customers into 12 cells by how recently and how often they buy. Press ⌘K from anywhere to jump to a report, product, or customer.
Recover the 20–40% of conversions ad blockers eat.
das Pixel sends server-side conversions to Meta, Google, TikTok, and Reddit. Your bid optimizer gets the attribution it was missing, without a third-party app.
It ties orders to the paid ad click behind them, so ad spend and retention sit in one place. das Pixel is in private beta and available on every plan.
Compare which channel discovers customers vs which one closes them.
Ask your store a question. Know what to act on next.
Copilot answers questions about your store in plain English. Ask why margin dropped last month, and it replies with numbers, charts, and tables from the same data the reports use.
Pulse, written by Copilot, explains what changed, why, and up to three recommended next steps. It arrives every Monday and whenever something meaningful changes.
Bring your store data into your own AI tools.
Connect Claude or another MCP client to your store's live data, and query it from the tools you already work in. Access is read-only by default. The MCP server is in private beta, and our team turns it on store by store.
Also new
Forecasting & goals
Forecast the rest of the month from your own sales history, with your target drawn on the same chart.
See forecasting →
Segment sync
Push segments to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads as audiences that refresh regularly.
See segment sync →Cohort analysis
See which acquisition cohorts come back for a second order and which buy once.
See cohort analysis →Same price.
Plans still start at $19 a month, and each plan includes:
- All reports included
- Unlimited historical data
- das Pixel tracking available
- All integrations
Used By the Numbers before?
Reinstalling from the Shopify App Store takes about a minute.
Reinstall on ShopifyQuestions about the rebuild
What changed in the rebuild?
Four things. A new interface puts dashboards, the RFM loyalty matrix, cohorts, and segments in one workspace. das Pixel adds server-side conversion tracking, in private beta. Copilot answers questions about your store, and Pulse explains what changed, why, and up to three recommended next steps. The MCP server, also in private beta, connects your own AI tools to your store data.
Does it cost more?
No. Paid plans start at $19 a month and are priced by monthly order volume.
Is there a free trial?
Yes. The trial lasts 14 days and includes the same features as the paid plans. No credit card is required.
Which tools does it connect to?
Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Ad platforms bring spend and performance in, and segments sync out to each of them as audiences.
See it on your own store
Install on Shopify, and your full order history imports when the store connects.
14-day free trial. No credit card required.