Copilot

An AI analyst that knows your store before you ask.

Copilot answers from your orders, margins, and connected ad platforms, compares you with stores like yours, and frames its advice around your goal. You get the numbers, what drove them, and a recommended next step.

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60-second install · 14-day free trial · No credit card required

5.0 from 81 reviews on the Shopify App Store
Copilot
Is Meta paying back after product costs?
Advertising Performance
Profit Margin

Not yet. At your 38% gross margin, Meta needs a 2.6 ROAS to break even. It reports 2.4, and Google Ads reports 3.6.

Why context matters

Same question. Two different answers.

A request-reply AI sees only the words you type, so it can offer only general advice. Copilot checks your store, your ad platforms, your goal, and stores like yours before it answers.

Request-reply AI
Sees only your question
Why did profit drop last month?

Profit usually drops for one of four reasons:

  1. 1Higher product or shipping costs
  2. 2Deeper discounts
  3. 3Rising ad costs
  4. 4A shift toward lower-margin products

Check each one in your reports to find the cause.

Sources: none from your store
What it can't see
Your marginsYour ad spendYour discount codesYour order historyYour goalStores like yours
Copilot
Reads your store before it answers
Why did profit drop last month?
Looking up dataWriting response
Contribution After Ad SpendAugust vs July
Advertising PerformanceMeta, Google Ads
Sales By Discount CodeAugust vs July
Ads BenchmarkStores like yours
Contribution Profit
$41.2K−18%
Ad Spend
$22.6K+32%

Contribution profit fell 18% to $41.2K. Two changes explain most of the drop:

  • Ad spend rose 32%, mostly on Meta, where reported ROAS fell from 3.1 to 2.2, below the 2.9 median for stores like yours.
  • SUMMER25 was used on 1 in 3 orders, up from 1 in 10 in July.
ActionBring Meta spend back to July's level, and limit SUMMER25 to orders over $80.
What Copilot read
Orders and marginsMeta AdsGoogle AdsDiscount codesStores like yoursGoal: Reduce wasted ad spend
Beyond request and reply

Context, connections, and benchmarks.

Three things shape Copilot's answers. A request-reply AI starts from your question alone.

Business profile
Goal: Improve customer retention
Orders
Customers
Products
Margin38.2%
Context

Starts from your store

Copilot answers from the same orders, customers, products, and margins as your reports, so its numbers match the page. It also reads your business profile, so recommendations lean toward the goal you set.

  • Your category, goal, and focus as standing context
  • Follow-up questions that keep the thread
  • Conversations your whole team can see
Meta Ads
Google Ads
TikTok
Reddit Ads
GA4
Copilot
Connections

Reads the apps you connect

Connect Meta, Google Ads, TikTok, Reddit Ads, and Google Analytics 4. Copilot reads their spend, performance, and traffic next to your Shopify orders.

  • Ad spend weighed against profit after product costs
  • GA4 sessions, conversions, and campaign traffic
  • Klaviyo email and SMS results in Pulse
You against the median store like yours
AOV
You$86
Median$74
ROAS
You2.4
Median2.9
Benchmarks

Compares you with stores like yours

Copilot compares your AOV, margin, retention, and refund rate with the median store in your category, revenue tier, and country. It measures your ad spend, CPC, CTR, and ROAS against stores that also advertise.

  • Answers “is this good for a store like mine?”
  • The same figures as Stores Like Yours and Ads Benchmark
  • Your category comes from your business profile

Ask in your own words. Get charts and tables back.

Type a question the way you would ask an analyst. Copilot picks the reports it needs, runs them, and replies with the numbers as a chart or table.

  • Revenue, profit, products, customers, cohorts, ads, and inventory
  • Time windows such as last week, this quarter, or versus last year
  • Copy or download an answer as Markdown
Copilot · ask anything
Recent questions
Top SKUs by repeat rate this quarter?
Why is AOV down this month?
Is Meta paying back after product costs?
Which discount codes cost us the most margin?
Ask another…↵
Copilot answered
Top 4 SKUs by repeat-purchase rate this quarter:
SKURepeatUnits
Linen Throw (Heritage)
56%
412
Pillowcase Pair (Sand)
42%
386
Duvet Cover (Mist)
38%
274
Robe (Stone)
31%
198
Suggested · Push Linen Throw buyers to a Klaviyo cross-sell flow.
AI across the app

Copilot works beyond the chat window.

The same AI writes your weekly briefing, reads your reports, and turns plain English into segments.

Pulse

Copilot writes Pulse: what changed, why, and up to three recommended next steps.

See Pulse →

Copilot Insights

One click on most reports returns a written read of what the numbers say and what is worth doing.

Key Drivers

Machine learning ranks what moved total sales, by country, traffic source, and new versus returning customers.

AI segments

Describe a customer group in plain English, and AI turns it into rules you review before saving.

See segments →
⌘K

Universal Search

Press ⌘K to jump to a report, product, or customer. When nothing matches, your question goes to Copilot.

MCP server

Private beta

Connect Claude or another MCP client to your store's live data. Our team turns it on store by store.

Use it when

Three Copilot prompts to try first

Ads

“Which ad platform earns the most gross profit per dollar?”

Get spend and reported ROAS by platform, plus the return after product costs, so budget follows profit.

Benchmarks

“How does our AOV compare with similar stores?”

Get your AOV next to the median store in your category, revenue tier, and country, and whether the gap is worth closing.

Retention

“Which customers are slipping, and who should we win back first?”

Get your loyalty groups with customer counts and revenue, and the group worth a win-back campaign first.

FAQ

Common questions about Copilot.

What is Copilot?
Copilot is the AI analyst built into By the Numbers. Ask about your store in plain English. It replies with numbers, charts, and tables from the same data as your reports.
How is Copilot different from a general AI chatbot?
Copilot starts from your store's data, not only from your question. It reads your orders, margins, customers, and connected ad platforms, and compares your numbers with stores like yours. It also frames its answers around the goal in your business profile.
Which apps does Copilot read?
Copilot reads your Shopify data alongside Google Analytics 4 and the ad platforms you connect: Meta, Google Ads, TikTok, and Reddit Ads. Klaviyo email and SMS results appear in Pulse, which Copilot writes.
Can I compare my store with similar stores?
Yes. Ask Copilot how your AOV, margin, retention, or refund rate compares with the median store in your category, revenue tier, and country. It benchmarks ad spend, CPC, CTR, and ROAS against stores that also advertise.
Is my data secure?
Yes. We use industry-standard encryption and security practices to protect your data.
Will I be charged after the trial?
No. We don't take a credit card to start the trial, so we have nothing to charge when it ends. If you don't pick a plan, the trial expires and there is nothing to cancel.
How much does Copilot cost?
Copilot is included on every paid plan, with a monthly message allowance: 50 messages on Starter, up to 600 on Unlimited. Chat and report insights share the allowance. Plans start at $19/mo, priced by monthly order volume.
From the blog

Related guides

Ask Copilot your first question.

Connect your store and ad platforms, set your goal, and start asking once your history imports.

Install free on ShopifySee pricing →

60-second install · 14-day free trial · No credit card required