By the Numbers vs BeProfit
BeProfit is a profit analytics app for Shopify and multichannel brands, with a live P&L across orders, products, countries, platforms, and shops. The side-by-side below covers each area, including where BeProfit is the better pick.
60-second install · 14-day free trial · No credit card required
BeProfit and By the Numbers both start from your Shopify orders, but they answer different questions. BeProfit tracks profit and loss in real time across orders, products, countries, platforms, and shops. By the Numbers is built around customers: who buys again, what each group is worth, and who to reach next.
BeProfit's strength is breadth across channels. Its top plan covers unlimited shops and platforms, and it works with Amazon, Facebook Ads, Google Ads, Google Analytics, Klaviyo, and TikTok. By the Numbers adds the customer layer: a 12-cell RFM matrix, 70+ reports, forecasting with goals, and segments that sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
Price diverges as you grow. BeProfit's plans below Plus stop at 1,700 orders, so a store with 3,000 orders a month pays $249. By the Numbers is $89.
$19/mo up to 100 orders, $39/mo up to 500, $89/mo up to 3,000, $179/mo up to 10,000, topping out at $299/mo unlimited. Every paid plan includes every feature and report. The 14-day trial never takes a card, so it cannot auto-charge you.
BeProfit pricingFour plans, each with a 14-day free trial: Basic $49/mo for 450 orders, Pro $99 for 900, Ultimate $149 for 1,700, and Plus $249 for unlimited orders, shops, and platforms. Yearly billing saves 20%. The P&L report starts on Pro, and LTV cohort analysis and UTM attribution on Ultimate.
At a glance
| Capability | By the Numbers | BeProfit |
|---|---|---|
| Profit and loss statement | To contribution margin, with costs you enter | Live P&L, Pro plan and up |
| Profit breakdowns | Product, channel, vendor, tag, country, discount code | Order, product, country, platform, shop |
| Multiple shops in one view | - | Unlimited, Plus plan |
| Report library | 70+ built-in reports | Custom reports, Pro plan and up |
| Lifetime value and cohort analysis | Every paid plan | Ultimate plan and up |
| RFM loyalty matrix (12 cells, rescored regularly) | Not a listed feature | |
| Customer segments | Rules or plain English | Not a listed feature |
| Segment sync to email and ad platforms | 7 platforms, synced regularly | Not a listed feature |
| Sales forecasting | Forecasts with goals | |
| AI on your store data | Copilot chat and Pulse | AI insights |
| Server-side conversion tracking pixel | das Pixel, available on every plan | - |
| Price at 3,000 orders/mo | $89/mo | $249/mo (Plus) |
- By the Numbers
- To contribution margin, with costs you enter
- BeProfit
- Live P&L, Pro plan and up
- By the Numbers
- Product, channel, vendor, tag, country, discount code
- BeProfit
- Order, product, country, platform, shop
- By the Numbers
- -
- BeProfit
- Unlimited, Plus plan
- By the Numbers
- 70+ built-in reports
- BeProfit
- Custom reports, Pro plan and up
- By the Numbers
- Every paid plan
- BeProfit
- Ultimate plan and up
- By the Numbers
- BeProfit
- Not a listed feature
- By the Numbers
- Rules or plain English
- BeProfit
- Not a listed feature
- By the Numbers
- 7 platforms, synced regularly
- BeProfit
- Not a listed feature
- By the Numbers
- Forecasts with goals
- BeProfit
- By the Numbers
- Copilot chat and Pulse
- BeProfit
- AI insights
- By the Numbers
- das Pixel, available on every plan
- BeProfit
- -
- By the Numbers
- $89/mo
- BeProfit
- $249/mo (Plus)
Based on publicly available information, verified 2 November 2026. BeProfit is a trademark of its owner; confirm current details on their site.
The deep dive, area by area
The table shows what each product includes. Here is how the two differ in each part of the job.
Profit accounting
A P&L with net revenue, COGS, gross profit, ad spend, and contribution margin, period over period. Shipping, payment fees, handling, and expenses you enter come off below gross profit as labelled estimates. Profit reports split by product, channel, vendor, tag, country, and discount code.
A live P&L with profit by order, product, country, platform, and shop. It shows how shipping, discounts, marketing, and marketplace fees affect net profit, and the Ultimate plan adds pricing and profit simulators.
Customer economics
Lifetime value by acquisition cohort, with a projection of what each cohort ends up worth. A cohort retention heatmap and a 12-cell RFM matrix show the revenue each group brings, with thresholds you control.
LTV cohort analysis is on the Ultimate plan ($149) and up. RFM and customer segments are not among its listed features.
Segmentation and activation
Segments are built from rules or described in plain English. Segments, including each RFM loyalty group, sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
Audience sync to email or ad platforms is not among its listed features.
Multichannel reporting
Reports cover your Shopify store, with ad spend from Google Ads, Meta Ads, TikTok Ads, and Reddit Ads.
The Plus plan covers unlimited shops and platforms in one view, with Amazon among its integrations. For a brand selling across several shops and marketplaces, that breadth is the reason to choose it.
AI layer
Copilot answers questions about your store data in plain English. Pulse emails what changed, why, and up to three recommended next steps, every Monday and whenever something meaningful changes.
AI insights and benchmarking are among its listed features.
Price and buying experience
Five published plans, $19 to $299, every feature on every paid plan. The 14-day trial takes no card, so it cannot auto-bill.
$49 to $249 a month by order volume, with features added by plan: the P&L at $99, LTV cohorts and UTM attribution at $149, and API access and unlimited shops at $249.
Where BeProfit wins
- Multichannel profit: unlimited shops and platforms on the Plus plan, with Amazon among its integrations.
- One live P&L with profit by order, product, country, platform, and shop.
- Pricing and profit simulators for testing a price change before you make it.
Where By the Numbers wins
- Customer analytics BeProfit does not list: a 12-cell RFM matrix in seven groups, and customer segments built from rules or plain English.
- Activation, not just analysis: segments sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
- Two AI tools: Copilot chat plus Pulse, which arrives weekly on Mondays and whenever something meaningful changes, whether or not you log in.
- Lower price at volume: $89 vs $249 at 3,000 orders a month, and lifetime value and cohorts come with the $19 plan rather than starting at $149.
- A trial that never takes a card, so it cannot bill you by accident.
Switching from BeProfit
- →Your history comes with you: By the Numbers imports your complete Shopify order history on connect, so cohorts and LTV are populated from day one.
- →Bring your costs: enter the shipping, payment fees, handling, and expenses you track today, and the P&L subtracts them from the date you choose.
- →What you give up: one view across several shops and marketplaces, and the pricing simulators. If finance runs on BeProfit's multichannel P&L, keep it and add By the Numbers for the customer side. The apps do not conflict.
- →Run the trial side by side: both read the same Shopify data, so two weeks in parallel is a fair test (ours takes no card).
Which one fits your store?
Pick BeProfit if you sell across several shops or marketplaces and want one live P&L across all of them.
Pick By the Numbers if your next move depends on customers: who is slipping, what each group is worth, and which audience to sync to your email and ad platforms.
BeProfit is the stronger choice for multichannel profit reporting. By the Numbers is the stronger choice when the analysis should end in a customer segment and an action.
Weighing more options? See vs Lifetimely, vs Polar, vs Triple Whale, vs Shopify's built-in analytics, vs TrueProfit or how stores consolidate their reporting stack.
Frequently asked questions
Is By the Numbers a good BeProfit alternative?
It depends on the job. For one P&L across several shops and marketplaces, BeProfit is the specialist. By the Numbers covers profit through a P&L down to contribution margin, then adds RFM, cohorts, lifetime value, forecasting, and segment sync. Choose based on whether your next decision is about costs or customers.
How much does BeProfit cost compared to By the Numbers?
BeProfit runs from $49 a month for 450 orders to $249 for unlimited orders, shops, and platforms, with 20% off for yearly billing. By the Numbers is $19 a month for up to 100 orders, $89 for up to 3,000, and $299 for unlimited orders, with every feature on every paid plan. At 3,000 orders a month, that is $249 against $89.
Does BeProfit have RFM analysis or customer segments?
RFM and customer segments are not among the features BeProfit lists; it lists lifetime value and cohort analysis, on its Ultimate plan and up. By the Numbers sorts customers into a 12-cell recency and frequency grid in seven groups, rescored regularly. Each group can sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads.
Can I run BeProfit and By the Numbers together?
Yes. Both install from the Shopify App Store and read the same order data, so they do not conflict. You can keep BeProfit for your multichannel P&L and use By the Numbers for retention, loyalty, and segments.
Run By the Numbers next to BeProfit for two weeks.
Both read the same Shopify data, so running them side by side is a fair test.
60-second install · 14-day free trial · No credit card required