Questions about By the Numbers, answered.

By the Numbers is an analytics app for Shopify stores. It turns your orders, customers, products, and ad spend into reports on profit, retention, and customer lifetime value. Copilot, its AI analyst, answers questions about your store in plain English.

Shopify store owners and operators, and the agencies that run analytics for them. Every paid plan includes the same features and is priced by monthly order volume, so a small store and a high-volume brand work in the same app.

Install By the Numbers from the Shopify App Store. Installing connects your store and starts importing your order history. A short guided setup then asks about your store, invites teammates, and connects your marketing platforms.

No. You install it from the Shopify App Store, and on a paid plan your ad and email platforms connect in one click each.

Your order history starts importing as soon as you install, and the setup screen shows its progress. After that, new orders, customers, and refunds reach your reports within minutes of a change in Shopify.

We publish side-by-side comparisons with Triple Whale, Polar Analytics, Lifetimely, and Shopify Analytics. Each one covers features, setup, and price, and says where the other product is the stronger choice.

Your Shopify store supplies orders, customers, products, and refunds. On a paid plan you can add ad spend from Google Ads, Meta, TikTok, and Reddit Ads, traffic from Google Analytics 4, and email and SMS results from Klaviyo.

Shopify

Orders, customers, products

Google Ads

Ad spend

Meta

Ad spend

TikTok

Ad spend

Reddit Ads

Ad spend

Google Analytics 4

Traffic

Klaviyo

Email and SMS results

By the Numbers

Reports, Copilot, and Pulse

Back to your store's first order. By the Numbers imports your full order history when you connect, and historical data is unlimited.

Start with definitions. You choose, once for the whole shop, whether tax and shipping count in revenue. Most reports also link to a help article that explains what the report shows and how to read it.

Yes. Enter shipping, payment processing fees, handling, and monthly or one-off expenses, and the P&L subtracts them from the date you choose, each marked as an estimate you entered. The Unit Cost Coverage report shows which products are still missing a cost.

A store on a paid plan can open 70+ reports across sales, profitability, customers, products, inventory, marketing, and operations. The Free plan covers a core set of sales reports. Browse them all in the report library.

Yes. Pin the reports you check every morning to a drag-and-drop dashboard your team shares, or keep a personal one. Each card can use its own date range, comparison, or customer segment.

Yes, on a paid plan. Most report tables export to CSV, and charts save as PNG images. You can also schedule a report to arrive daily, weekly, or monthly as a CSV or Excel file, by email or in Google Drive or Dropbox.

Copilot is an AI analyst for your store. Ask a question in plain English, such as why margin dropped last month, and it answers with numbers, charts, and tables from your store's data.

From the same data your reports use. That way its answers match what you see on the report pages, and follow-up questions keep the context of the conversation.

It depends on your plan: 50 a month on Starter, 100 on Growth, 200 on Pro, 500 on Advanced, and 600 on Unlimited. Chat and report insights share the allowance, and the Free plan does not include Copilot.

Pulse is a briefing on your store, written by Copilot: what changed, why, and up to three recommended next steps. It covers sales, traffic, email, and ad spend, and arrives weekly on Mondays and whenever something meaningful changes. Read more about Pulse.

It is in private beta. Our MCP server connects Claude, or another Model Context Protocol client, to your store's live data, read-only by default. Our team turns it on store by store.

Start from a standard segment, such as best customers, at-risk, or dormant, or write your own rules over order history, spend, and behavior. You can also describe the group in plain English, and AI turns it into rules you review before saving. Read more about customer segments.

Seven: Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Synced segments refresh regularly, or on demand with Sync Now, so each audience follows the segment's definition.

Your segment

Refreshes regularly

Klaviyo

Mailchimp

Attentive

Meta

Google Ads

TikTok

Reddit Ads

A grid that sorts customers by when they last bought and how many orders they have placed: 12 cells in 7 groups, from Best to Dormant. You set the cutoffs and names, the grid rescores regularly, and each group can sync to your email and ad platforms. See the RFM matrix.

Yes. Cohort analysis shows what share of each first-order group comes back in later periods. Lifetime Value projects what each acquisition cohort ends up worth, so you can judge acquisition spend before the revenue lands.

Google Ads, Meta Ads, TikTok Ads, and Reddit Ads. Spend, ROAS, CPC, and campaign results from each land in one table, and the P&L takes ad spend off gross profit to show contribution margin.

Each ad platform counts the sales it credits to its own ads, in its own attribution window, so two platforms can claim the same order. By the Numbers starts from the orders in Shopify, so you can set total ad spend against the revenue and contribution margin your store recorded.

das Pixel is our first-party tracking pixel for your Shopify storefront. It captures sessions and checkout events under each shopper's consent choices, and powers first-touch and last-touch attribution. It is in private beta, available on every plan, and our team turns it on store by store. Read more about das Pixel.

Yes. The Free plan costs $0, has no order limit, and includes core sales reports for two teammates. Pulse, Copilot, profit reports, and integrations need a paid plan.

Paid plans start at $19 a month and are priced by monthly order volume. Every paid plan includes the same features. Plans differ in order volume, teammate seats, Copilot messages, and support.

No. The 14-day free trial includes the same features as the paid plans, and no credit card is required to start it.

Through Shopify. You pick a plan in the app and approve the charge on Shopify's own confirmation page.

Yes. You can switch plans in the app, and you can uninstall By the Numbers from your Shopify admin at any time.

Data is encrypted in transit with TLS 1.2 or higher and at rest with AES-256. You sign in through Shopify, so we never see your Shopify password. Our security overview has the details.

In the United States. Production runs on managed cloud infrastructure, kept apart from development environments and from other customers' data.

We process your customers' data as a data processor under GDPR, and our Data Processing Addendum is available on request from support@bythenumbersapp.com. If an incident affects your data, we notify you within 72 hours of confirming the impact.

You do. You keep ownership of all data sent to By the Numbers from your Shopify store, and we process it on your behalf under our privacy policy.

We keep it for a limited period in case you reinstall or need an export, then delete or anonymize it, unless the law requires us to keep it longer. You can ask for earlier deletion at any time by emailing support@bythenumbersapp.com.

Yes. Invite teammates and choose what each one can do: dashboards, integrations, billing, and data export are separate permissions. Seats range from 2 on the Free plan to unlimited on the Unlimited plan.

Yes. One login can hold several stores and switch between them from the top bar. Each store keeps its own data and its own plan.

Yes. Agencies connect each client store, switch between them from one login, and can join our referral program. See By the Numbers for agencies.

Contact Support, in the app's account menu, opens a help chat from any page, and the help center has guides for most reports. Starter and Growth include email support, and Pro and above add priority email and video support with onboarding calls.

Yes. Send your question through our contact page, and our team replies within 24 hours.