Win-back
Q3 repeat rate is down and you don’t know which segment is leaking.
Cohort Repurchase Rate shows which first-order cohort stopped buying again. That cohort gets the win-back flow first, which saves spend on cohorts that aren’t churning.
Customer Reporting
Know who’s coming back, who’s gone, and why.
The metrics Shopify Analytics shows you stop at ‘total customers.’ By the Numbers picks up where it leaves off: repeat rate, cohort repurchase, time-between-orders, and the segments behind every line on the chart.
60-second install · 14-day free trial · No credit card required
5.0 from 81 reviews on the Shopify App Store
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
First-time vs Returning Sales
Repeat rate
34.8%
+4.2%
Avg sales / customer
£186
+8.1%
At-risk customers
412
-12%
May
Jun
Jul
Aug
Sep
Oct
First-time
Returning
10+
Customer reports
Built for Shopify operators
First vs returning
Revenue split
By month, channel, and segment
At-risk
Preset segment
Catch churn before the quarter ends
The customer reports that change behavior.
Vanity metrics tell you total customers grew. Operating metrics tell you which segments grew, which lost ground, and what to do this week. By the Numbers ships the operating set.
- First-time vs returning revenue, by month and by channel
- Repeat purchase rate over time, with the AOV behind it
- Time-between-orders by cohort and by SKU
- At-risk and dormant customers as preset segments
Last 30 days · Apr 5 – May 4Compare: No comparisonSegment: All Customers
Cohort Retention by Acquisition Channel
% returning · M0 → M5
Klaviyo wins by 14pt
Klaviyo Email62%
Google Ads48%
Meta Ads28%
TikTok Ads18%
Each report answers one specific question.
Reports without a clear purpose go unread. Every By the Numbers customer report is built to lead to one action.
- Average Sales per Customer → which segment to upsell
- Purchase Frequency → where to invest acquisition vs retention
- Cohort Repurchase Rate → which cohort needs a win-back flow
- First-Time vs Returning → which channel drives repeat purchases
Customer Reports
675M
Shopify Buyers 2023
+47.7%
Order Growth
100%
First Purchase
12,400 customers
40%
Second Order
4,960 customers
16%
Loyal (4+ orders)
1,984 customers
20%
At Risk
2,480 customers
Use it when
Three customer questions these reports answer
Upsell
Average sales per customer is flat.
Average-Sales-per-Customer by segment surfaces the underspending VIPs. Build a higher-tier offer, push it at that segment, measure the lift.
Acquisition
Your CMO wants more new-customer revenue.
The First-Time vs Returning split by channel shows which acquisition source brings new buyers, not lapsed customers that Klaviyo re-engaged.
“An absolute game-changer for our store. The user-friendly interface and real-time insights into customer behavior have transformed how we approach retention.”
Bathroom Store IrelandHome & DIY
“This app is a goldmine of data. It helped us make better marketing decisions by understanding exactly who our customers are and what they want.”
OKAYOKDTC · Apparel
From the blog
Related guides
- GuideThe Shopify Customer Lifetime Value GuideShopify customer lifetime value explained: the LTV formula with worked examples, why it matters for ad spend, and how to increase it with segmentation.
- LTV:CAC Ratio for Shopify: What It Is and How to Fix ItLTV:CAC ratio compares customer lifetime value to acquisition cost. Learn how to calculate it on Shopify, why 3:1 is healthy, and how to improve it.
- LTV Cohort Analysis for Better Marketing CampaignsLTV cohort analysis helps you find the marketing campaigns worth scaling, predict future customer value, and increase unrealized sales on Shopify.
- Leveraging LTV Cohort Analysis for Ecommerce GrowthLTV cohort analysis groups Shopify customers by behavior to reveal your best acquisition channels, top products, and where retention drops off.
See your repeat-rate breakdown by tomorrow.
Install on Shopify and the backfill runs overnight, so tomorrow's stand-up has an answer.
60-second install · 14-day free trial · No credit card required