By the Numbers vs TrueProfit
TrueProfit is a net profit tracker for Shopify that pulls COGS, shipping, fees, and ad spend into a real-time profit dashboard. The side-by-side below covers each area, including where TrueProfit is the better pick.
60-second install · 14-day free trial · No credit card required
TrueProfit and By the Numbers both read your Shopify orders, but they answer different questions. TrueProfit is built around net profit, tracked in real time after COGS, shipping, fees, taxes, and ad spend. By the Numbers is built around customers: who buys again, what each group is worth, and who to reach next.
Both cover profit to a point. By the Numbers has a P&L down to contribution margin, with the shipping, payment fees, handling, and expenses you enter shown as labelled estimates. TrueProfit goes further on costs, tracking them automatically, and syncs ad spend from six platforms including Amazon. On the customer side, By the Numbers adds a 12-cell RFM matrix, 70+ reports, forecasting with goals, and segments that sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
Price diverges as you grow. At 3,000 orders a month, the TrueProfit plan that covers you is Enterprise at $200, and By the Numbers is $89.
$19/mo up to 100 orders, $39/mo up to 500, $89/mo up to 3,000, $179/mo up to 10,000, topping out at $299/mo unlimited. Every paid plan includes every feature and report. The 14-day trial never takes a card, so it cannot auto-charge you.
TrueProfit pricingFour plans, each with a 14-day free trial: Basic $35/mo for 300 orders, Advanced $60 for 600, Ultimate $100 for 1,500, and Enterprise $200 for 3,500. Orders above a plan's limit cost $0.07 to $0.30 each, capped at $300 to $1,000 a month. The P&L report starts on Advanced, and marketing attribution is on Enterprise.
At a glance
| Capability | By the Numbers | TrueProfit |
|---|---|---|
| Profit and loss statement | To contribution margin, with costs you enter | P&L report, Advanced plan and up |
| Automatic cost tracking (shipping, fees, taxes) | Costs you enter, marked as estimates | |
| Ad spend platforms | Google, Meta, TikTok, Reddit | Facebook, Google, TikTok, Bing, Snapchat, Amazon |
| Report library | 70+ built-in reports | Dashboards, custom reports, product analytics |
| Customer lifetime value | By cohort, with a projection | |
| Cohort retention analysis | ||
| RFM loyalty matrix (12 cells, rescored regularly) | Not a listed feature | |
| Customer segments | Rules or plain English | Not a listed feature |
| Segment sync to email and ad platforms | 7 platforms, synced regularly | Not a listed feature |
| Sales forecasting and goals | Not a listed feature | |
| AI on your store data | Copilot chat and Pulse | MCP for ChatGPT and Claude |
| Mobile app | - | |
| Tracking pixel | das Pixel, available on every plan | |
| Price at 3,000 orders/mo | $89/mo | $200/mo (Enterprise) |
- By the Numbers
- To contribution margin, with costs you enter
- TrueProfit
- P&L report, Advanced plan and up
- By the Numbers
- Costs you enter, marked as estimates
- TrueProfit
- By the Numbers
- Google, Meta, TikTok, Reddit
- TrueProfit
- Facebook, Google, TikTok, Bing, Snapchat, Amazon
- By the Numbers
- 70+ built-in reports
- TrueProfit
- Dashboards, custom reports, product analytics
- By the Numbers
- By cohort, with a projection
- TrueProfit
- By the Numbers
- TrueProfit
- By the Numbers
- TrueProfit
- Not a listed feature
- By the Numbers
- Rules or plain English
- TrueProfit
- Not a listed feature
- By the Numbers
- 7 platforms, synced regularly
- TrueProfit
- Not a listed feature
- By the Numbers
- TrueProfit
- Not a listed feature
- By the Numbers
- Copilot chat and Pulse
- TrueProfit
- MCP for ChatGPT and Claude
- By the Numbers
- -
- TrueProfit
- By the Numbers
- das Pixel, available on every plan
- TrueProfit
- By the Numbers
- $89/mo
- TrueProfit
- $200/mo (Enterprise)
Based on publicly available information, verified 2 November 2026. TrueProfit is a trademark of its owner; confirm current details on their site.
The deep dive, area by area
The table shows what each product includes. Here is how the two differ in each part of the job.
Profit accounting
A P&L with net revenue, COGS, gross profit, ad spend, and contribution margin, period over period. Shipping, payment fees, handling, and expenses you enter come off below gross profit as labelled estimates. Profit reports split by product, channel, vendor, tag, country, and discount code.
Net profit is the whole product. Costs are tracked automatically: COGS by quantity and by zone, weight-based shipping, Shopify shipping sync, transaction fees, taxes, and custom costs. If net profit per order is the question, TrueProfit answers it more directly.
Customer economics
Lifetime value by acquisition cohort, with a projection of what each cohort ends up worth. A cohort retention heatmap and a 12-cell RFM matrix show the revenue each group brings, with thresholds you control.
Customer lifetime value is on every plan, and cohort analysis is among its listed features. RFM and customer segments are not among its listed features.
Segmentation and activation
Segments are built from rules or described in plain English. Segments, including each RFM loyalty group, sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
Audience sync to email or ad platforms is not among its listed features.
Advertising
Spend, ROAS, CPC, and campaign results across Google Ads, Meta Ads, TikTok Ads, and Reddit Ads in one table.
Ad spend syncs from Facebook, Google, TikTok, Bing, Snapchat, and Amazon, with ad-level net profit. Marketing attribution is on the Enterprise plan.
AI layer
Copilot answers questions about your store data in plain English. Pulse emails what changed, why, and up to three recommended next steps, every Monday and whenever something meaningful changes.
TrueProfit MCP connects your profit data to AI tools such as ChatGPT and Claude, so you can ask questions in an assistant you already use.
Price and buying experience
Five published plans, $19 to $299, every feature on every paid plan. The 14-day trial takes no card, so it cannot auto-bill.
$35 to $200 a month for 300 to 3,500 orders, plus $0.07 to $0.30 for each order over the limit. Features step up by plan: the P&L report starts at $60 and marketing attribution at $200.
Where TrueProfit wins
- Net profit in real time, with costs tracked automatically: COGS by quantity and zone, shipping, transaction fees, taxes, and custom costs.
- More ad platforms: spend syncs from Bing, Snapchat, and Amazon as well as Facebook, Google, and TikTok.
- A mobile app, and an all-store view for brands that run several shops.
- A large review base: 4.9 stars from more than 900 reviews on the Shopify App Store.
Where By the Numbers wins
- Customer analytics TrueProfit does not list: a 12-cell RFM matrix in seven groups, customer segments, and forecasting with goals.
- Activation, not just analysis: segments sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
- Two AI tools: Copilot chat plus Pulse, which arrives weekly on Mondays and whenever something meaningful changes, whether or not you log in.
- Lower price at volume: $89 vs $200 at 3,000 orders a month, with every feature on every paid plan.
- A trial that never takes a card, so it cannot bill you by accident.
Switching from TrueProfit
- →Your history comes with you: By the Numbers imports your complete Shopify order history on connect, so cohorts and LTV are populated from day one.
- →Bring your costs: enter the shipping, payment fees, handling, and expenses you track today, and the P&L subtracts them from the date you choose.
- →What you give up: automatic cost tracking, Bing, Snapchat, and Amazon ad spend, and the mobile app. If net profit per order runs your day, keep TrueProfit and add By the Numbers for the customer side. The apps do not conflict.
- →Run the trial side by side: both read the same Shopify data, so two weeks in parallel is a fair test (ours takes no card).
Which one fits your store?
Pick TrueProfit if your main question is "what did we net today, after every cost?" and you advertise on Bing, Snapchat, or Amazon.
Pick By the Numbers if your next move depends on customers: who is slipping, what each group is worth, and which audience to sync to your email and ad platforms.
TrueProfit is the stronger choice for net profit tracking. By the Numbers is the stronger choice when the analysis should end in a customer segment and an action.
Weighing more options? See vs Lifetimely, vs Polar, vs Triple Whale, vs Shopify's built-in analytics, vs BeProfit or how stores consolidate their reporting stack.
Frequently asked questions
Is By the Numbers a good TrueProfit alternative?
It depends on the job. For net profit tracking with automatic costs, TrueProfit is the specialist. By the Numbers covers profit through a P&L down to contribution margin, then adds RFM, cohorts, lifetime value, forecasting, and segment sync. Choose based on whether your next decision is about costs or customers.
How much does TrueProfit cost compared to By the Numbers?
TrueProfit runs from $35 a month for 300 orders to $200 for 3,500, with a charge for each order over the plan limit. By the Numbers is $19 a month for up to 100 orders, $89 for up to 3,000, and $299 for unlimited orders, with every feature on every paid plan. At 3,000 orders a month, that is $200 against $89.
Does TrueProfit have RFM analysis or customer segments?
RFM and customer segments are not among the features TrueProfit lists; it lists customer lifetime value and cohort analysis. By the Numbers sorts customers into a 12-cell recency and frequency grid in seven groups, rescored regularly. Each group can sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads.
Can I run TrueProfit and By the Numbers together?
Yes. Both install from the Shopify App Store and read the same order data, so they do not conflict. You can keep TrueProfit for daily net profit and use By the Numbers for retention, loyalty, and segments.
Run By the Numbers next to TrueProfit for two weeks.
Both read the same Shopify data, so running them side by side is a fair test.
60-second install · 14-day free trial · No credit card required