By the Numbers vs Lifetimely (by AMP)
Lifetimely (now part of AMP) is a profit and LTV analytics app for Shopify, strongest on daily P&L reporting. The side-by-side below covers each area, including where Lifetimely is the better pick.
60-second install · 14-day free trial · No credit card required
Lifetimely is the closest competitor to By the Numbers on scope. Both apps model LTV, run cohort analysis, ship an AI layer, and price for DTC stores rather than enterprises. If your shortlist is two Shopify analytics apps, it is probably these two.
They differ in focus. Lifetimely is an accounting-grade lens on profit: its P&L with COGS, fees, and operating costs is the best in the category, and the rest of the product is organized around it. By the Numbers is built around customer revenue. It offers the same LTV and cohort math, plus the 12-cell RFM matrix and 70+ question-shaped reports. Segments sync regularly into Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads, so the analysis ends in an audience, not a chart.
The practical difference is price. At 3,000 orders a month, Lifetimely is $149 and By the Numbers is $89, and our trial never takes a card.
$19/mo up to 100 orders, $39/mo up to 500, $89/mo up to 3,000, $179/mo up to 10,000, topping out at $299/mo unlimited. Every plan includes every feature and report. The 14-day trial never takes a card, so it cannot auto-charge you.
Lifetimely (by AMP) pricingFree up to 50 orders/mo, then paid plans that scale with volume: $149/mo at up to 3,000 orders, $499/mo at up to 15,000, up to $999/mo unlimited. Amazon data is a $75/mo add-on. The 14-day trial takes a card up front; you are charged unless you cancel.
At a glance
| Capability | By the Numbers | Lifetimely (by AMP) |
|---|---|---|
| Report library | 70+ built-in reports | Dashboards + custom reports |
| AI chat with your store data | Copilot, every paid plan | Profit Agent, paid plans |
| Pulse: proactive AI email | - | |
| Predictive customer LTV | ||
| Cohort retention and repurchase analysis | ||
| RFM loyalty matrix (12 cells, rescored regularly) | Not a listed feature | |
| Customer segmentation | 75+ behavioral filters | LTV / churn-risk segments |
| Segment sync to ad platforms | 7 platforms, synced regularly | Klaviyo only |
| Sales forecasting and goals | ||
| Multi-touch attribution models | First- and last-touch | Attribution reporting |
| Daily profit & loss (COGS, fees, opex) | - | |
| Amazon sales data | - | +$75/mo add-on |
| Server-side conversion tracking pixel | das Pixel, available on every plan | - |
| Price at 3,000 orders/mo | $89/mo | $149/mo |
| Trial without a credit card | - |
- By the Numbers
- 70+ built-in reports
- Lifetimely (by AMP)
- Dashboards + custom reports
- By the Numbers
- Copilot, every paid plan
- Lifetimely (by AMP)
- Profit Agent, paid plans
- By the Numbers
- Lifetimely (by AMP)
- -
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- Lifetimely (by AMP)
- Not a listed feature
- By the Numbers
- 75+ behavioral filters
- Lifetimely (by AMP)
- LTV / churn-risk segments
- By the Numbers
- 7 platforms, synced regularly
- Lifetimely (by AMP)
- Klaviyo only
- By the Numbers
- Lifetimely (by AMP)
- By the Numbers
- First- and last-touch
- Lifetimely (by AMP)
- Attribution reporting
- By the Numbers
- -
- Lifetimely (by AMP)
- By the Numbers
- -
- Lifetimely (by AMP)
- +$75/mo add-on
- By the Numbers
- das Pixel, available on every plan
- Lifetimely (by AMP)
- -
- By the Numbers
- $89/mo
- Lifetimely (by AMP)
- $149/mo
- By the Numbers
- Lifetimely (by AMP)
- -
Based on publicly available information, verified 31 August 2026. Lifetimely (by AMP) is a trademark of its owner; confirm current details on their site.
The deep dive, area by area
The table shows what each product includes. Here is how the two differ in each part of the job.
Reporting depth
70+ reports, each named after the question it answers: sales (AOV, sales by channel, discount codes, repeat-buyer share), customer (returning rate, purchase frequency, time between orders), product (bought-together, repurchase rate, velocity), advertising (spend, CTR by campaign). None of them needs configuration.
P&L-first reporting with custom dashboards you assemble yourself. Excellent for finance questions, thinner on merchandising and product-level operating questions like bought-together analysis or product velocity.
AI layer
Two AI tools with different jobs. Copilot answers ad hoc questions about your store data in plain English. Pulse emails what changed, why, and up to three recommended next steps, every Monday and whenever something meaningful changes, so insight arrives even in weeks you never log in.
The Profit Agent monitors profit, acquisition, and retention and recommends next moves. It is an AI capability on paid plans, but it is reactive inside the app; there is no proactive weekly briefing product.
Retention and customer economics
Predictive LTV and cohort curves, plus a 12-cell RFM matrix that rescores regularly. Customer counts and revenue for each group make 'who is about to churn and what are they worth' a grid, not a query.
Predictive LTV and cohort analysis are first-class and mature, a core strength alongside P&L. Segments cut by LTV, churn risk, and profitability. RFM is not among its listed features.
Segmentation and activation
75+ filters across orders, products, LTV, and channels. Any segment, including each RFM loyalty group, syncs regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
Segments push to Klaviyo, and the Klaviyo integration is solid. No native audience sync to Meta, Google, or TikTok, so paid-media audiences still travel by CSV.
Profit accounting
Profit reporting through COGS and ad spend: a P&L down to contribution margin, plus profit by product, channel, and vendor. It does not include fees or operating expenses.
The category's best daily P&L, with COGS, shipping, fees, refunds, and opex included. If 'what did we make yesterday, after costs' is the question, Lifetimely answers it better.
Tracking and attribution
das Pixel ships first-party server-side conversions to Meta, Google, TikTok, and Reddit. It is available on every plan, where a standalone tracker like Elevar starts at $225/mo, and it pairs with first-touch and last-touch attribution reporting.
Attribution reporting connects channels and campaigns to customer value and profit, and it is a strength. There is no tracking pixel product, so signal quality depends on platform-reported data.
Price and buying experience
Five published plans, $19 to $299, every feature on every tier. The 14-day trial takes no card, so it cannot auto-bill.
Free tier to 50 orders, then $149 at up to 3,000 orders and climbing to $999. Trial requires a card and charges unless you cancel. Amazon costs extra.
Where Lifetimely wins
- Profit accounting: daily P&L with COGS, shipping, fees, and operating expenses. By the Numbers reports profit through COGS and ad spend, without fees or operating expenses.
- Amazon: if a meaningful share of your revenue is on Amazon, Lifetimely's paid add-on covers it.
- Industry benchmarks against their customer base are built into paid plans.
Where By the Numbers wins
- Lower price: $89 vs $149 at 3,000 orders, and the $19 entry plan has no Lifetimely equivalent beyond their 50-order free tier.
- Activation, not just analysis: segments sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Lifetimely stops at Klaviyo.
- The RFM loyalty matrix: 12 cells in seven groups, rescored regularly, and every group can sync to your email and ad platforms.
- Two AI tools instead of one: Copilot chat plus Pulse, which arrives weekly on Mondays and whenever something meaningful changes, whether or not you log in.
- das Pixel server-side tracking is available on every plan. Lifetimely ships no pixel, and a standalone equivalent like Elevar starts at $225/mo.
- A trial that never takes a card, so it cannot bill you by accident.
Switching from Lifetimely
- →Your history comes with you: By the Numbers imports your complete Shopify order history on connect, so cohorts and LTV are populated from day one.
- →Map your workflow: Lifetimely's LTV and cohort views have direct equivalents. Your Klaviyo segments rebuild in the 75+ filter builder, then also sync to Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads.
- →What you give up: the daily P&L. If finance runs on it, keep Lifetimely's free tier or run both during the transition. The apps do not conflict.
- →Run the trial side by side: both read the same Shopify data, so two weeks in parallel is a fair test that costs nothing (ours takes no card).
Which one fits your store?
Pick Lifetimely if your core question is "what is my profit per day, after every cost?" and you sell meaningfully on Amazon. Its P&L is the best in this category.
Pick By the Numbers if you want the same LTV and cohort insight, plus RFM scoring and segments you can push to your marketing channels, for less per month at 3,000 orders and above.
Lifetimely is the stronger choice for profit accounting. By the Numbers is the stronger choice when analytics should end in an audience and an action rather than a ledger.
Weighing more options? See vs Polar, vs Triple Whale, vs Shopify's built-in analytics or how stores consolidate their reporting stack.
Frequently asked questions
Is Lifetimely or By the Numbers better for Shopify LTV analysis?
Both apps model predictive customer lifetime value and cohort retention well. Lifetimely pairs LTV with profit and loss accounting, while By the Numbers pairs it with RFM scoring and segment sync to ad platforms. Choose based on whether your next step after the analysis is accounting or marketing.
How much does Lifetimely cost compared to By the Numbers?
Lifetimely is free up to 50 orders a month and prices paid plans by order volume: $149 a month at up to 3,000 orders and $499 at up to 15,000, with Amazon data a $75 monthly add-on. By the Numbers is $89 a month at up to 3,000 orders, $179 at up to 10,000, and $299 for unlimited orders, with every feature on every paid plan. At 3,000 orders a month that is $60 less; at 10,000 orders it is $320 less.
Does Lifetimely have RFM analysis?
Lifetimely segments customers by LTV, churn risk, and profitability, and RFM is not among its listed features. By the Numbers sorts every customer into a 12-cell recency and frequency grid in seven groups, rescored regularly, with customer counts and revenue for each group. Each group can sync to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads.
Does Lifetimely sync segments to Meta and Google like By the Numbers?
No. Lifetimely pushes segments to Klaviyo. By the Numbers syncs segments regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads, so email and paid audiences are built from the same segment and update themselves.
Can I try both apps at the same time?
Yes. Both install from the Shopify App Store and read the same order data, so running both trials side by side for two weeks is a fair test. Note that Lifetimely's trial takes a card and bills unless you cancel; the By the Numbers trial never takes a card.
Run By the Numbers next to Lifetimely for two weeks.
Both read the same Shopify data, so running them side by side is a fair test.
60-second install · 14-day free trial · No credit card required