Shopify analytics, unwasted.
Practical guides on segmentation, RFM, cohort analysis, and ad ROI - written by operators, for operators.
How to Improve Customer Retention on Shopify
Improve customer retention on Shopify: fix the first 30 days, time follow ups to the repurchase cycle, and measure results with cohort curves.
Customer Churn Rate on Shopify: Calculate and Reduce It
Customer churn rate on Shopify: the formula, what counts as a good rate for your store, and proven ways to reduce churn before it stalls your growth.
How to Build an Ecommerce KPI Dashboard for Shopify
Build an ecommerce KPI dashboard for Shopify: the acquisition, retention, and marketing efficiency metrics to track and how to assemble them in one view.
Sales Forecasting Methods and Techniques for Shopify
Sales forecasting methods for Shopify compared: moving averages, exponential smoothing, regression, and machine learning, plus when each one fits your store.
ROAS vs MER: Which Metric to Trust on Shopify
ROAS vs MER on Shopify: what each metric measures, why platform ROAS inflates while blended MER stays honest, and which number should drive ad spend.
Marketing Attribution Models Explained for Shopify
Marketing attribution models decide which Shopify campaigns get credit for each sale. Compare last-click, linear, time-decay, and data-driven models.
LTV:CAC Ratio for Shopify: What It Is and How to Fix It
LTV:CAC ratio compares customer lifetime value to acquisition cost. Learn how to calculate it on Shopify, why 3:1 is healthy, and how to improve it.
Shopify Analytics App Benefits You Should Know
Shopify analytics app benefits explained: spot winning products, avoid deadstock, sharpen ad spend, and save hours of manual reporting every week.
Shopify Analytics App Checklist to Use Before Buying
A Shopify analytics app checklist to run before buying: SKU-level depth, segmented insights, time savings, clear pricing, and fit with your store goals.
Shopify Analytics Features That Actually Matter
The Shopify analytics features that actually matter: SKU-level sales breakdowns, repurchase trends, behavior filters, and historical views for growth.
When To Upgrade Reporting Tools In Shopify
Three signs it is time to upgrade reporting tools in Shopify: data gaps, hours lost building reports, and paid ads running without profit clarity.
Limited Reporting Tools on Shopify Cost You Later
Limited reporting tools on Shopify hide SKU trends, LTV, and buying patterns. See the hidden costs of basic dashboards and why better data pays off.
Best Shopify Analytics Plan For Store Growth
How to choose the best Shopify analytics plan for your growth stage, what separates free from paid tools, and which features are worth paying for.
Segmentation For Retargeting Ads Shopify
Segmentation for retargeting ads on Shopify: build audiences from cart abandoners, one-time buyers, and high spenders to cut ad costs and lift ROAS.
Build Segments That Self Update in Shopify
How to build segments that self update in Shopify: dynamic, behavior-based rules that keep customer lists fresh without manual cleanup or exports.
Segmentation Mistakes Shopify Stores Make
Common segmentation mistakes Shopify stores make: overly broad groups, stale lists, ignoring purchase behavior, and single filters, plus how to fix each.
How to Predict Churn Using Segmentation (Shopify)
Predict churn using segmentation in Shopify: group customers by last purchase date and order gaps to spot drifting buyers before they leave for good.
Dynamic vs Static Customer Segments in Shopify
Dynamic vs static segments in Shopify: how each works, when fixed groups make sense, and why auto-updating segments win for email personalization.
Shopify Email Marketing: Segmentation Tips
Shopify email marketing segmentation tips: group customers by purchase history and engagement, personalize each message, and keep segments fresh to lift sales.
Segmentation Strategies For Product Launches (Shopify)
Segmentation strategies for Shopify product launches: target past buyers of related items, high spenders, and engaged subscribers to boost launch sales.
Behavioral Segmentation Examples for Shopify Stores
Behavioral segmentation examples for Shopify: group customers by purchase behavior, usage rate, loyalty, and occasion to run more personal campaigns.
Customer Segmentation by Buying Habits on Shopify
Customer segmentation by buying habits helps Shopify stores personalize marketing, improve product recommendations, and boost retention and ROI.
SKU Analysis Bundling Strategy Shopify Guide
SKU analysis gives your Shopify bundling strategy real data. Find top sellers and complementary products, then build bundles that raise order value.
SKU Segmentation Shopify: Target Customers Smarter
SKU segmentation groups Shopify customers by the products they buy. Learn how to use it for targeted marketing, smarter stocking, and repeat sales.
SKU Mistakes Shopify Brands Make
Common SKU mistakes Shopify brands make, from duplicate codes to missing variant SKUs, and how to fix them for cleaner reports and better margins.
Why SKU-Level Profitability Tracking Matters
Why SKU-level profitability tracking matters for Shopify stores: spot hidden winners and losers, adjust inventory, and direct ad spend to real margins.
How to Find Best Selling SKUs in Your Shopify Store
Find best selling SKUs in your Shopify store by tracking units sold over time, repeat orders, and variant level data, plus mistakes to avoid.
Signs Your Shopify Product Catalog Needs Cleaning
Five signs your Shopify product catalog needs cleaning, from duplicate listings to outdated products, plus steps to audit and fix your inventory.
Best SKU Practices for Shopify Inventory Management
Best SKU practices for Shopify inventory management: consistent naming formats, short descriptive codes, and regular updates for accurate reporting.
When to Split SKUs in Shopify for Better Management
When to split SKUs in Shopify: how separate variant SKUs improve inventory tracking, sales analysis, reordering, and the customer experience.
How to Group SKUs for Shopify Inventory Management
Group SKUs for Shopify inventory management: simplify stock tracking, speed up reordering, and analyze sales trends by product group to guide restocking.
Improve Shopify Product Planning with SKU Tracking
Improve Shopify product planning with SKU-level tracking: monitor each variant to manage inventory, spot trends, and reorder based on real demand.
How Better Data for Shopify Ads Enhances Performance
Better data for Shopify ads means sharper targeting, smarter budget allocation, and higher ROI. Learn how first party data and analytics improve ad results.
7 Common Shopify Analytics Mistakes to Avoid
Common Shopify analytics mistakes that skew decisions: data discrepancies, missing goals, unsegmented data, no UTM tracking, and how to avoid each.
4 Mistakes That Are Wasting Marketing Dollars on Shopify
Marketing is essential for driving traffic and sales to your Shopify store. However, without a strategic approach, it's easy to make mistakes that waste valuable marketing dollars. Understanding these pitfalls can help you allocate your budget more effectively. Common Mistakes in Marketing Spend Lack of Target Audience Understanding: Without a clear picture of your ideal…
Why You Need Custom Reports to Scale
Running a Shopify store means juggling many tasks—marketing, inventory, customer service, and more. To grow effectively, you need clear insights into your operations. That's where the ability to customize ecommerce reports becomes invaluable. The Power of Custom Reports Standard reports provide general data, but every business has unique needs. By customizing your ecommerce reports, you…
Ecommerce Metrics & KPIs Every Shopify Store Should Track
The ecommerce metrics and KPIs that predict real Shopify growth: which numbers matter, why sales totals mislead, and how many KPIs to track at once.
How To Use Shopify Data Without Feeling Overwhelmed
Learn how to use Shopify data without the overwhelm: focus on key metrics like LTV and repeat purchase rate, set simple goals, and review on a schedule.
Ecommerce Future Reporting — What To Expect Next
Ecommerce future reporting trends: customer segmentation, predictive analytics, real time dashboards, and profitability tracking for online stores.
Shopify Store Growth Killer — Why Surface Metrics Fail
Surface metrics like traffic and total sales hide real problems. Learn why they stall Shopify store growth and which deeper metrics to track instead.
Data Improves Shopify Sales — Why Deep Insights Matter
How deeper data improves Shopify sales: track lifetime value, repeat purchase rate, and product level profitability instead of surface metrics like traffic.
Why Most Shopify Analytics Are Lying — The Hidden Gaps
Why most Shopify analytics are lying: built-in reports hide segments, lifetime value, and long-term trends, leading stores to costly decisions.
Retargeting Methods Shopify: How To Increase Conversions
Retargeting methods for Shopify stores: display, social, email, and SMS ads that bring back visitors who left, plus mistakes to avoid and frequency tips.
Shopify Loyalty Programs That Work: Get Repeat Customers
Shopify loyalty programs that work reward the right customers. See the key features, common mistakes, and loyalty models that turn buyers into fans.
Shopify First Time Buyer Mistakes That Kill Sales
Shopify first time buyer mistakes that cost repeat sales: weak follow-up, missing social proof, no welcome offer, and impersonal messaging, with fixes.
Shopify First Time Buyers Marketing: How To Do It Properly
Shopify first time buyers marketing done right: use social proof, risk reversal, and simpler choices, then segment new vs returning customers for campaigns.
Best Email Flows for Repeat Purchases on Shopify
Best email flows for repeat purchases on Shopify: thank you, welcome, post-purchase, review, and reorder flows timed to real customer behavior data.
Shopify Sales and Loyalty: How Loyalty Boosts Revenue
Shopify sales and loyalty are closely linked. Learn why repeat buyers cost less, make revenue predictable, and how to build loyalty that lifts sales.
Returning Customers and Product Market Fit on Shopify
Returning customers are the clearest sign of product market fit on Shopify. Learn how repeat purchase rates reveal which products people actually need.
Increase Repeat Purchase Rate in Your Shopify Store
Increase repeat purchase rate on Shopify with lifecycle emails, smart timing, and customer segments that bring buyers back for a second order.
How to Improve First-Time Customer Conversion in Shopify
First-time customer conversion in Shopify: why new visitors bounce and the product page, trust signal, and checkout fixes that turn them into buyers.
Shopify Sales Velocity: What It Is and Why It Matters
Shopify sales velocity measures how fast products sell, not just how many. Learn the formula, why it matters for cash flow, and how to track it by SKU.
Low Volume (Shopify) Doesn’t Mean Low Profit: Here’s Why
Low volume Shopify products can beat bestsellers on profit. Learn how to find high margin slow sellers with SKU level data and when to keep them.
How to Increase Average Items Per Order on Shopify
Increase average items per order in Shopify with smarter product grouping, data backed recommendations, and well timed upsells before checkout.
Shopify Sales Trends Insights That Help You Move Faster
Shopify sales trends reveal which products are climbing or fading. Learn the signals worth watching and how to track unit sales without guesswork.
How Seasons Affect Shopify Sales: Plan Inventory Smarter
How seasons affect Shopify sales: spot holiday spikes, weather driven demand, and January trends with year over year data so inventory is ready in time.
When to Delete a Product on Shopify: Timing for Growth
When to delete a product on Shopify: four data signals that an item is fading and how to retire it cleanly with final promotions and bundles.
Shopify Inventory Forecasting Tips That Increase Your Sales
Shopify inventory forecasting tips that prevent stockouts and overstock. Learn to read units sold, seasonality, and sell-through rate to plan orders.
Early Sales Drop Warning Signs for Shopify Stores
Early sales drop warning signs Shopify owners miss: falling unit sales, rising ad spend with flat results, and declining conversion rates. Act early.
Spot Early Bestsellers on Shopify With Sales Data
Spot early bestsellers on Shopify using daily sales, cart additions, and sell-through rates, then scale winners with ads, bundles, and variations.
Shopify Sales Tracking Guide (Using Data Analytics)
Shopify sales tracking guide built on items sold data: spot hidden winners, protect stock levels, and scale ads with real numbers instead of guesses.
How to create Shopify bundles from past orders
Create Shopify bundles from past orders by spotting products customers already buy together, frequent add-ons, and gaps a third item could fill.
How to Use Data To Reduce Product Launch Risk Shopify
Reduce product launch risk on Shopify by studying what customers already buy together, spotting product gaps, and planning launches around real demand.
Why Customers Buy More On Shopify
Why customers buy more on Shopify: the psychology behind add-ons, from completing the set to avoiding regret, and how to suggest the right extras.
The Best Shopify Product Bundling Examples To Understand bundling
Learn what makes a good bundle and how it can help you avoid lowering prices (Shopify product bundling examples included) Why Smart Bundles Work Better Than Discounts Discounts get shoppers’ attention. But smart bundles help them spend more — and feel good about it. When a customer sees a bundle that saves them time, solves…
5 Common Mistakes in Shopify Product Combos
Five common mistakes in Shopify product combos, from random pairings to overpriced bundles, and how real purchase data makes bundles convert better.
Boost Shopify AOV With Frequently Bought Together
Boost Shopify AOV with frequently bought together recommendations. Data-backed product combos can lift average order value 10% to 30% without more ads.
Top Spots to Increase Shopify AOV with Product Placements
Increase Shopify AOV with product placements: the best spots to show bundles, from product pages to cart pop-ups, plus placement mistakes to avoid.
Increase Shopify Sales With Product Bundles That Convert
Increase Shopify sales with product bundles built from real buying data: pick combos that belong together, price them right, and show them at checkout.
The Psychology Behind Product Bundling (Shopify)
The psychology behind product bundling on Shopify: why frequently bought together offers work, where to place them, and how data picks better pairs.
Shopify Sales Report By Collection
A Shopify sales report by collection shows how each product group performs. Filter by date, sales channel, and segment to find weak spots fast.
Shopify Fulfillment Reports: The Full Guide
Shopify fulfillment reports show fulfilled, in progress, and unfulfilled orders. Learn how to track delivery speed and spot issues by customer segment.
How to Add Google Analytics to Shopify
How to add Google Analytics to Shopify step by step, plus the GA4 problems store owners should know about before relying on it for ecommerce reporting.
The Best Shopify Apps to Increase Sales
The best Shopify apps to increase sales, covering SEO, live chat, email, analytics, and bundling, plus what each app does at every stage of growth.
How to Build a Customer Win-Back Series with Segmentation
Build a customer win-back series with segmentation: use RFM analysis to group lapsed buyers and send personalized campaigns that bring them back.
The Best Method to Increase Open Rate in Email Marketing
Increase your email open rate with better subject lines, segmentation, A/B testing, clean lists, and mobile friendly design that gets emails read.
What is a UTM Tag? Maximizing your Shopify Ad Campaign
What a UTM tag is, the five parameters that build one, and how to use UTM tags to track every Shopify ad campaign, from A/B tests to influencers.
What is RFM Analysis for Shopify?
RFM analysis scores Shopify customers on recency, frequency, and monetary value, sorting them into seven segments you can target with precision.
Email Marketing Guide for Shopify Stores
Email marketing guide for Shopify stores: setup options, list building tactics, campaign types, and automated flows that boost sales and retention.
Quick Guide: How To Segment Your Customers On Shopify
How to segment your customers on Shopify: choose from 20+ preset segments or build custom ones in By the Numbers, then apply them to reports and campaigns.
Shopify Advertising Costs: How to Allocate Your Budget
Shopify advertising costs explained: what each channel involves and three principles for allocating your ad budget using data driven decisions.
10 Email Marketing Ideas for E-commerce Growth
10 email marketing ideas to grow your e-commerce store, from personalized product recommendations and win-back campaigns to cross-selling with segmentation.
Best Segments to Start With on Shopify
The best Shopify customer segments to start with: 20+ prebuilt RFM segments in By the Numbers, plus report pairings that reveal your most valuable buyers.
Shopify Customer Segmentation Explained
Shopify customer segmentation explained: the four main ways to group customers, why behavioral segments drive the most revenue, and how to build them.
Average Order Value by Order Number on Shopify
Learn how to analyze average order value by order number on Shopify, see what repeat orders are worth, and set smarter reactivation spend with By the Numbers.
Cohort Analysis for Shopify: The Complete Retention Guide
Cohort analysis for Shopify, explained: how to group customers by first purchase, read month-by-month retention curves, and turn the data into repeat revenue.
Customer Loyalty Analysis on Shopify with By the Numbers
Customer loyalty analysis on Shopify using the RFM matrix: seven segments from Best to Dormant and the actions that move buyers toward loyalty.
Elevating Customer Insights: Introducing Segments on Shopify
Customer segments in By the Numbers let you build targeted groups from Shopify data, filter every report, and export lists for email campaigns.
Introducing Goals
Set and track business goals in By the Numbers for Shopify: choose a metric and period, monitor forecasts, and keep your revenue targets on track.
Win Back At-risk Customers with Personalized Email Campaigns
Win back at-risk customers on Shopify with personalized email campaigns: sync By the Numbers segments to Klaviyo and re-engage buyers before they churn.
Sales Forecasting for Shopify: Methods, Tools & Accuracy
Sales forecasting for Shopify made practical: the methods that work, how machine learning predicts demand and seasonality, and how to act on the forecast.
The Shopify Customer Lifetime Value Guide
Shopify customer lifetime value explained: the LTV formula with worked examples, why it matters for ad spend, and how to increase it with segmentation.
Find Discount Buyers on Shopify with Custom Segments
How to find discount buyers on Shopify using custom segments in By the Numbers, then sync them to Klaviyo for targeted sale and promo campaigns.
Creating Custom Reports in Shopify
Step-by-step guide to creating custom reports in Shopify, from the Analytics dashboard to saving, managing, and filtering reports with staff permissions.
Add or Remove Columns in your Shopify Reports
How to add or remove columns in Shopify reports using the Edit columns button, plus which Shopify plans let you save your customized report views.
Shopify Analytics: First-Time vs Returning Customer Analysis
Compare first-time vs returning customers on Shopify: track orders, AOV, and sales for each group to measure acquisition against retention over time.
Product Repurchase Rate on Shopify: A Quick Guide
Track product repurchase rate on Shopify to see which products customers buy again. The By the Numbers report reveals repeat rates by SKU, vendor, and channel.
How to Find Product Repurchase Patterns on Shopify
How to uncover product repurchase patterns on Shopify: segment buyers by first product purchased, then apply the segment to the Returning Customer Rate report.
Klaviyo and Shopify Integration for Email Promotions
Klaviyo and Shopify integration guide using By the Numbers: sync prebuilt customer segments like Loyal Customers to Klaviyo for targeted email campaigns.
Shopify Returning Customer Rate: Track and Improve It
Shopify returning customer rate explained: how to calculate it, the 20-40% benchmark to aim for, and how segmentation helps raise repeat purchases.
Best Shopify App for Improving Customer Loyalty
Improve customer loyalty on Shopify with targeted email segments and the metrics that matter, from lifetime value to repurchase rate by channel.
Optimize Your Sales with Shopify RFM Email Marketing
Shopify RFM email marketing groups customers by recency, frequency, and monetary value so you can send personalized campaigns that drive repeat sales.
LTV Cohort Analysis for Better Marketing Campaigns
LTV cohort analysis helps you find the marketing campaigns worth scaling, predict future customer value, and increase unrealized sales on Shopify.
A Guide to Shopify Recurring Payment Tracking
Shopify recurring payment tracking basics for subscription stores: set up billing, use the Active Subscribers segment, and read revenue and LTV reports.
Leveraging LTV Cohort Analysis for Ecommerce Growth
LTV cohort analysis groups Shopify customers by behavior to reveal your best acquisition channels, top products, and where retention drops off.
Geographic Segmentation for Email Marketing Success
Geographic segmentation groups email subscribers by location so you can send localized offers, promote nearby events, and lift campaign engagement.
Sales Goal Tracking for Shopify Store Owners
Sales goal tracking for Shopify: use period over period comparisons and machine learning forecasts to set realistic targets and monitor progress.
How to Use LTV Analytics to Grow Your Shopify Store
Use LTV data analytics to improve Shopify performance: calculate customer lifetime value, segment by LTV percentile, and target high value customers.
Shopify Frequently Bought Together Report Guide
A Shopify frequently bought together report shows which products customers buy in pairs. Use it to build bundles and raise average order value.