By the Numbers vs Triple Whale
Triple Whale is an attribution-first ecommerce data platform: first-party pixel, multi-touch models, MMM, and AI agents. Here is the honest side-by-side, including where Triple Whale is the better pick.
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Triple Whale earned its reputation on paid-media attribution: a first-party pixel, multi-touch models, and marketing mix modeling that big ad-spend brands use to steer budgets. By the Numbers comes from the other side of the same problem: knowing which customers are worth acquiring in the first place, and keeping them.
If your store lives and dies on daily media buying across six figures of monthly spend, Triple Whale's attribution depth is the real thing - and you will pay for the platform that carries it. If you need to understand loyalty, repeat purchase, LTV, and whether your ads pay back over a customer's lifetime, By the Numbers answers those questions from $19 a month without an annual contract.
$19 to $299 a month by order volume, published on /pricing. Monthly, cancel anytime, every feature on every plan, no-card trial.
A free plan covers blended dashboards with basic attribution. Paid tiers are quoted with GMV-based scaling, typically on annual terms; published third-party breakdowns as of 2026 put base tiers roughly between $129 and $279 a month before GMV scaling, with the pixel and AI features on paid plans.
At a glance
| Capability | By the Numbers | Triple Whale |
|---|---|---|
| First-party pixel, multi-touch attribution | - | |
| Marketing mix modeling / incrementality | - | |
| Blended ROAS dashboard | ||
| RFM loyalty matrix (16 cells) | - | |
| Cohort retention curves | ||
| Predictive LTV + sales forecasting | ||
| AI segmentation + hourly sync to Klaviyo / Meta / Google / TikTok | - | |
| AI briefing + chat with your data | ||
| Entry price for full feature set | $19/mo | GMV-scaled quote |
| Contract | Monthly | Annual terms typical |
- By the Numbers
- -
- Triple Whale
- By the Numbers
- -
- Triple Whale
- By the Numbers
- Triple Whale
- By the Numbers
- Triple Whale
- -
- By the Numbers
- Triple Whale
- By the Numbers
- Triple Whale
- By the Numbers
- Triple Whale
- -
- By the Numbers
- Triple Whale
- By the Numbers
- $19/mo
- Triple Whale
- GMV-scaled quote
- By the Numbers
- Monthly
- Triple Whale
- Annual terms typical
Based on publicly available information, verified 24 August 2026. Triple Whale is a trademark of its owner; confirm current details on their site.
Where Triple Whale wins
- Attribution: the Triple Pixel plus multi-touch models and MMM is a genuinely deeper measurement stack than anything By the Numbers ships. High-spend media teams buy Triple Whale for exactly this.
- Creative analytics: ad-creative performance breakdowns that By the Numbers does not offer.
- A free tier exists for basic blended dashboards.
Where By the Numbers wins
- Retention economics: the RFM matrix, cohort repurchase curves, and predictive LTV ship on the $19 plan. Triple Whale's center of gravity is the ad account, not the customer file.
- Activation without the platform tax: segments sync hourly to Klaviyo, Meta, Google, and TikTok on every plan.
- Pricing you can plan around: five published tiers, monthly terms, no GMV clause that grows your bill with your revenue.
- Simplicity: one app, every report answering a named question, no data-platform learning curve.
Which one fits your store?
Pick Triple Whale if paid media is your dominant channel, you spend enough that attribution precision moves real money, and an annual GMV-scaled contract is acceptable.
Pick By the Numbers if the questions keeping you up are about repeat purchase, loyalty, and lifetime value - and you want ad ROI reporting included without pixel surgery or a contract.
Weighing more options? See all comparisons or how stores consolidate their reporting stack.
Frequently asked questions
Is Triple Whale worth it for a small Shopify store?
Triple Whale's strengths are attribution and MMM, which pay off at meaningful ad spend. Stores below roughly five figures of monthly spend usually get more from retention analytics: knowing which customers repeat, what they are worth, and syncing those segments to ads and email. That is the job By the Numbers is built for, from $19 a month.
How much does Triple Whale cost in 2026?
Triple Whale offers a free plan for basic blended dashboards; paid plans are quoted with GMV-based scaling, typically on annual terms, with third-party breakdowns placing base tiers roughly between $129 and $279 a month. By the Numbers publishes flat monthly plans from $19 to $299 by order volume.
Does By the Numbers do attribution like Triple Whale?
No. By the Numbers reports advertising cost, ROAS, and marketing-attributed sales from platform and UTM data, which covers budget decisions for most stores. It does not ship a first-party pixel or multi-touch models. If you need pixel-level attribution or MMM, Triple Whale is the stronger tool - many stores run one tool for attribution and By the Numbers for customers and retention.
Run By the Numbers next to Triple Whale for two weeks.
Both read the same Shopify data, so the trial is a fair test. Ours never takes a card, so comparing costs you nothing.
60-second install · 14 days free · No card, no auto-charge