By the Numbers vs Triple Whale
Triple Whale is an attribution-first ecommerce data platform: first-party pixel, multi-touch models, MMM, and AI agents. The side-by-side below covers each area, including where Triple Whale is the better pick.
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Triple Whale earned its reputation on paid-media measurement: the Triple Pixel, multi-touch attribution, marketing mix modeling, and now a suite of Moby AI agents. For brands spending six figures a month on ads, that measurement stack informs large budget decisions and justifies a platform-sized bill.
By the Numbers approaches growth from the customer side: which buyers repeat, what a customer is worth over a lifetime, and which segments deserve the next dollar. It then syncs those segments to your ad and email platforms. It ships 70+ reports, an RFM matrix, cohort curves, predictive LTV, seasonal sales forecasting, das Pixel server-side tracking, first-touch and last-touch attribution, Copilot chat, and Pulse, from $19 a month on monthly terms.
Most stores do not need to take a side. They need to decide where the next dollar of tooling goes. Below a large ad budget, retention economics pays that dollar back faster than attribution precision.
$19 to $299 a month by order volume, published on /pricing. Plans are monthly and cancel anytime, every feature is on every plan, and the trial takes no card.
Triple Whale pricingA free plan covers blended dashboards with basic attribution. Paid tiers are quoted with GMV-based scaling, typically on annual terms; published third-party breakdowns as of 2026 put base tiers roughly between $129 and $279 a month before GMV scaling, with the pixel and AI features on paid plans.
At a glance
| Capability | By the Numbers | Triple Whale |
|---|---|---|
| First-party pixel / server-side tracking | das Pixel, available on every plan | Triple Pixel |
| Multi-touch attribution models | First- and last-touch | |
| Marketing mix modeling / incrementality | - | |
| Blended ROAS and ad spend reporting | ||
| Report library | 70+ question-shaped reports | 75+ dashboards + custom BI |
| AI chat with your store data | Copilot, every paid plan | Moby AI, paid plans |
| Pulse: proactive AI email | - | |
| Cohort retention curves | ||
| Predictive LTV + sales forecasting | ||
| Segmentation with multi-platform audience sync | 7 platforms, synced regularly | - |
| Creative analytics | - | |
| Entry price for the full feature set | $19/mo | GMV-scaled quote |
| Contract | Monthly, cancel anytime | Annual terms typical |
- By the Numbers
- das Pixel, available on every plan
- Triple Whale
- Triple Pixel
- By the Numbers
- First- and last-touch
- Triple Whale
- By the Numbers
- -
- Triple Whale
- By the Numbers
- Triple Whale
- By the Numbers
- 70+ question-shaped reports
- Triple Whale
- 75+ dashboards + custom BI
- By the Numbers
- Copilot, every paid plan
- Triple Whale
- Moby AI, paid plans
- By the Numbers
- Triple Whale
- -
- By the Numbers
- Triple Whale
- By the Numbers
- Triple Whale
- By the Numbers
- 7 platforms, synced regularly
- Triple Whale
- -
- By the Numbers
- -
- Triple Whale
- By the Numbers
- $19/mo
- Triple Whale
- GMV-scaled quote
- By the Numbers
- Monthly, cancel anytime
- Triple Whale
- Annual terms typical
Based on publicly available information, verified 31 August 2026. Triple Whale is a trademark of its owner; confirm current details on their site.
The deep dive, area by area
The table shows what each product includes. Here is how the two differ in each part of the job.
Attribution and tracking
das Pixel ships first-party server-side events to Meta, Google, TikTok, and Reddit with event-ID dedup, recovering the 20-40% of conversions browser pixels lose. It is available on every plan, where a standalone tracker like Elevar starts at $225/mo. On top of it, first-touch and last-touch attribution show which channel introduced a customer and which one closed the sale, so budget decisions are not locked to last click.
The most mature measurement stack in DTC: Triple Pixel identity resolution, multi-touch models, Sonar CAPI feeds, and Compass MMM/incrementality. That modeling science goes beyond attribution itself.
Retention and customer economics
Retention is the center of the product: a 12-cell RFM matrix rescored regularly, cohort retention and repurchase curves, predictive LTV, and time-between-orders analysis, all on the $19 plan. This is the side of growth the ad account cannot see.
Cohort and LTV reporting exist inside the dashboard suite, but the platform is built around the ad account.
AI layer
Copilot answers ad hoc questions. Pulse emails what changed, why, and up to three recommended next steps, every Monday and whenever something meaningful changes. Both are included on every paid plan.
Moby is an AI layer with chat and agents for creative analysis, acquisition, and retention workflows, on paid plans. It has a broader agent suite, and there is no proactive email briefing product.
Reporting depth
70+ reports pre-shaped around operator questions, from AOV and sales-by-channel to product repurchase rate and bought-together analysis, with nothing to assemble.
75+ ready dashboards plus custom BI for building your own views. That is more surface area, with more of it assembled by the user.
Segmentation and activation
Segments from 75+ filters sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Your Best group becomes your next lookalike seed without an export.
Sonar pushes conversion signals back to platforms for optimization, which is signal enrichment rather than audience sync. Building and syncing behavioral customer segments to ad and email platforms is not the product.
Price and buying experience
Plans are published at $19-299 a month, cancel anytime. The bill does not grow because your GMV did.
Free tier for blended dashboards; paid tiers quoted with GMV scaling on typically annual terms, roughly $129-279 base before scaling per third-party breakdowns.
Where Triple Whale wins
- Measurement science beyond attribution: Compass MMM and incrementality testing model what causes sales, a layer By the Numbers does not ship. Teams with very high ad spend buy Triple Whale for exactly this.
- Creative analytics: ad-creative performance breakdowns that By the Numbers does not offer.
- A broader AI agent suite (Moby agents for creative, acquisition, and retention workflows) on paid plans.
- A free tier exists for basic blended dashboards.
Where By the Numbers wins
- Retention economics at the center: RFM matrix, cohort repurchase curves, predictive LTV, and time-between-orders on the $19 plan. Triple Whale is built around the ad account, not the customer file.
- Server-side tracking available on every plan: das Pixel ships first-party events with first-touch and last-touch attribution. A standalone tracker like Elevar starts at $225/mo, and Triple Whale's server-side feed (Sonar) sits inside GMV-scaled paid tiers.
- Audience activation across ad and email platforms: segments sync regularly to Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads. Signal feeds are not the same as audiences that update themselves.
- Pricing you can plan around: five published tiers, monthly terms, no GMV clause that grows your bill with your revenue.
- Pulse emails what changed, why, and up to three recommended next steps, every Monday and whenever something meaningful changes, on every paid plan.
- Simplicity: one app where every report answers a named question, without a data-platform learning curve.
Switching from Triple Whale
- →Decide what the job is: if MMM and incrementality science are the job, Compass does modeling By the Numbers does not. Some high-spend stores run Triple Whale for measurement science and By the Numbers for customers, retention, and day-to-day tracking.
- →Your complete Shopify history imports on connect, so cohorts, RFM, and LTV are populated from day one, without waiting for a pixel to collect data.
- →Blended ROAS carries over: ad spend and marketing-attributed sales reports cover the budget-allocation question most stores act on.
- →Watch the contract dates: Triple Whale terms are typically annual, so line up the trial well before renewal. Ours is monthly either way.
Which one fits your store?
Pick Triple Whale if paid media is your dominant channel, you spend enough that attribution precision changes budget decisions, and an annual GMV-scaled contract is acceptable.
Pick By the Numbers if your main questions are about repeat purchase, loyalty, and lifetime value, and you want ad ROI reporting included without an attribution-platform bill.
Triple Whale measures your ads better; By the Numbers analyzes your customers better and costs less. Below heavy ad spend, the customer side pays back first, and you can run both tools together.
Weighing more options? See vs Lifetimely, vs Polar, vs Shopify's built-in analytics or how stores consolidate their reporting stack.
Frequently asked questions
Is Triple Whale worth it for a small Shopify store?
Triple Whale's strengths are attribution and MMM, which pay off at meaningful ad spend. Stores below roughly five figures of monthly spend usually get more from retention analytics: knowing which customers repeat, what they are worth, and syncing those segments to ads and email. That is the job By the Numbers is built for, from $19 a month.
How much does Triple Whale cost in 2026?
Triple Whale offers a free plan for basic blended dashboards; paid plans are quoted with GMV-based scaling, typically on annual terms, with third-party breakdowns placing base tiers roughly between $129 and $279 a month. By the Numbers publishes flat monthly plans from $19 to $299 by order volume.
Does By the Numbers have a tracking pixel like Triple Whale?
Yes. das Pixel ships first-party, server-side conversion events to Meta, Google, TikTok, and Reddit with event-ID deduplication, recovering conversions lost to ad blockers and iOS limits. It is available on every plan, where a standalone tracker like Elevar starts at $225 a month. It pairs with first-touch and last-touch attribution reporting, so credit is not locked to the last click.
Can I run Triple Whale and By the Numbers together?
Yes, and ad-heavy stores sometimes do exactly that: Triple Whale for attribution modeling, By the Numbers for retention analytics, RFM, forecasting, and audience sync. Both read Shopify directly and do not conflict.
Run By the Numbers next to Triple Whale for two weeks.
Both read the same Shopify data, so running them side by side is a fair test.
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