About Us

A group of data nerds who turn Shopify numbers into decisions you can act on.

We started By the Numbers because Shopify operators had plenty of dashboards and little guidance on what the numbers meant. Our Pulse briefing explains what changed, why, and up to three recommended next steps.

60-second install · 14-day free trial · No credit card required

5.0 from 81 reviews on the Shopify App Store
Pulse
Repeat-purchase rate is up 4.2% week-over-week.
Forecast
$27.4K
+12% vs prior month
Healthy Mix
Strong
Our Mission

Analytics Built for Shopify Merchants

Our mission is to give Shopify merchants clear answers from their own store data. By the Numbers turns orders, customers, and ad spend into reports on retention, profit, and lifetime value. Copilot answers your questions in plain English.

Our Values

What Drives Us Every Day

Customer Centricity

Every feature, report, and update starts with what helps our customers succeed.

Continuous Improvement

We keep improving the product and extending what Shopify analytics can do.

Collaboration

We work closely with our customers and with each other to build a better product.

Accessible Analytics

Every paid plan includes the same reports and features, so a small store can run the same analysis as a large one.

Ready to grow with us?

Join 2,500+ Shopify stores using By the Numbers.

60-second install · 14-day free trial · No credit card required