Reconciliation
Meta reports more conversions than Shopify shows.
Browser pixel is double-firing on the conversions it does see and missing the rest. das Pixel ships server-side events with event IDs that dedupe Meta's count.
das Pixel
Recover the 20–40% of conversions ad blockers eat.
das Pixel sends server-side conversions to Meta, Google, TikTok, and Reddit. Your bid optimizer gets the attribution it was missing, without a third-party app.
60-second install · 14-day free trial · No credit card required
5.0 from 81 reviews on the Shopify App Store
Order journey
Order #10482 · $184
das Pixel
First touchInstagram AdDay 1
Google SearchDay 4
Last touchKlaviyo EmailDay 9
Same order, credited two ways
First-touch credit
Instagram Ad
$184
Last-touch credit
Klaviyo Email
$184
Compare which channel discovers customers vs which one closes them.
20–40%
Conversions recovered
vs browser-only pixel
4
Ad platforms
Meta, Google, TikTok, and Reddit
Every plan
Availability
Starter through Unlimited
What's inside
Built like infrastructure.
A standalone tracker like Elevar starts at $225/mo because of the operational work: observability, retries, deduplication, and consent. das Pixel handles all of it.
Server-side first
First-party events your ad platforms can trust.
Browser pixels lose conversions to ad blockers and iOS limits. das Pixel ships every Shopify conversion server-to-server with event IDs, hashed PII, and platform-correct schemas. Your bid optimizer on Meta, Google, TikTok, and Reddit gets the data it needs.
4
Ad platforms
Hashed
Customer identifiers
Consent
Choices honored
Ad-blocker resilient
Server-side events bypass browser-based blockers. The 20–40% of conversions you used to lose now show up in your ad platform reports.
iOS-resilient
First-party server events sidestep ATT prompts and ITP cookie limits. The post-iOS-14 attribution gap closes without changing what your customers experience.
Consent-aware
Built-in consent management. Events only fire when consent is granted, so the recovered data stays compliant with GDPR and CCPA.
Multi-platform
Send the same conversion to Meta CAPI, Google Enhanced Conversions, TikTok Events API, and Reddit from one event payload.
Deduplication
Browser pixel and server event for the same purchase? We dedupe on event ID before forwarding. Your platforms count one conversion, not two.
Dual-auth security
API tokens plus gateway keys put two layers between your Shopify store and the ad platforms, so nothing is forwarded without your authorization.
Live diagnostics
A live strip shows what the pixel is seeing, an Events Captured chart tracks volume, and delivery diagnostics show whether attribution and conversions are healthy.
Dead-letter queue
When a platform API is down, failed events queue for retry instead of being lost. Conversions still count when the destination is unavailable.
Pixel vs Shopify attribution
Compare pixel attribution with Shopify's own. For each source, see how many pixel conversions matched a real order and the revenue behind them.
Why now: browser tracking is losing conversions.
iOS 14, ITP, GDPR, and the rise of consumer ad blockers mean browser-only pixels under-report conversions by 20–40%. Server-side tracking is not a nice-to-have. It is the only way your bid optimizer sees enough data to do its job.
- Recover the conversions your bid optimizer never saw
- Cleaner data → smarter automated bidding → lower CPA
- Stay compliant: server-side does not mean privacy-blind
- End the “Meta says X, Shopify says Y” reconciliation meeting
Use it when
Three signs you need server-side tracking
ROAS volatility
Your blended ROAS swings from week to week.
Sparse conversion data leaves the bid optimizer short of signal, so spend turns unstable. Recover the missing events and the optimizer settles down.
iOS gap
Meta CPA jumped after iOS 14 and never recovered.
First-party server events sidestep the ATT prompt. The signal Meta lost in 2021 comes back, in the schema CAPI ingests.
Compare server-side tracking costs
The trackers below start at $149–$225/mo and rise with order volume or revenue.
| Provider | Low tier | High tier |
|---|---|---|
| Elevar | $225/mo | $650/mo |
| Lebesgue | $149/mo | $364/mo |
| Triple Whale | $219/mo | $749/mo |
| By the Numbers (das Pixel + full suite) | From $19/mo | |
Monthly prices from each vendor's pricing page or Shopify App Store listing, September 2026. Lebesgue's server-side tier also needs one of its analytics plans.
Server-side tracking alongside the full analytics suite.
Segmentation, RFM, cohort, and forecasting are part of the same app.
Stop optimizing on broken data.
Install on Shopify and the recovered conversions show up in your ad platform reports.
Install free on Shopify60-second install · 14-day free trial · No credit card required
Get your missing conversions back.
Install on Shopify and send server-side events to your ad platforms.
60-second install · 14-day free trial · No credit card required