Reconciliation
Meta reports 30% more conversions than Shopify shows.
Browser pixel is double-firing on the conversions it does see and missing the rest. Das Pixel ships server-side events with event IDs that dedupe Meta's count.
Das Pixel
Recover the 20–40% of conversions ad-blockers eat.
Server-side conversion tracking for Meta, Google, TikTok, Snap, and Pinterest - included in every By the Numbers plan. The attribution your bid optimizer was missing, recovered without a third-party app.
60-second install · 14 days free · No card, no auto-charge
5.0 from 71 reviews on the Shopify App Store
20–40%
Conversions recovered
vs browser-only pixel
<200ms
Event latency
Customer never sees a delay
$0
Extra cost
Free in every BtN plan
What's inside
Built like infrastructure - because it is.
Server-side tracking is plumbing. The reason most apps charge $200/mo for it is the operational work - observability, retries, dedup, consent. We did the work.
Server-side first
First-party events your ad platforms actually trust.
Browser pixels are a coin-toss in 2026. Das Pixel ships every Shopify conversion server-to-server with proper event IDs, hashed PII, and platform-correct schemas - so Meta, Google, and TikTok give your bid optimizer the data it needs.
99.2%
Capture rate
<200ms
Latency
100%
First-party
Ad-blocker resilient
Server-side events bypass browser-based blockers entirely. The 20–40% of conversions you used to lose now show up in your ad platform reports.
iOS-resilient
First-party server events sidestep ATT prompts and ITP cookie limits. The post-iOS-14 attribution gap closes - without changing what your customers experience.
Consent-aware
Built-in consent management. Events only fire when consent is granted, so the recovered data stays compliant with GDPR and CCPA.
Multi-platform
Send the same conversion to Meta CAPI, Google Enhanced Conversions, TikTok Events API, Snap, and Pinterest - from one event payload.
Deduplication
Browser pixel and server event for the same purchase? We dedupe on event ID before forwarding. Your platforms count one conversion, not two.
Dual-auth security
API tokens plus gateway keys. Two layers between your Shopify store and the ad platforms - so nothing forwards what you didn't authorize.
Real-time observability
Throughput, latency, error rate, and per-platform delivery status - visible in the dashboard. Catch a broken connector in minutes, not weeks.
Dead-letter queue
Platform API down? Failed events queue for retry, not lost forever. Conversions count even when the destination has a bad afternoon.
GA-comparison built in
Side-by-side: Das Pixel vs Google Analytics. See exactly how much tracking you were missing and how much your ROAS report has been lying for the last six months.
Why now: browser tracking is officially broken.
iOS 14, ITP, GDPR, and the rise of consumer ad-blockers (now ~30% of Shopify shoppers in some markets) means browser-only pixels under-report conversions by 20–40%. Server-side tracking isn't ‘nice to have’ - it's the only way your bid optimizer sees enough data to do its job.
- Recover 20–40% of conversions your bid optimizer never saw
- Cleaner data → smarter automated bidding → lower CPA
- Stay compliant - server-side does not mean privacy-blind
- End the “Meta says X, Shopify says Y” reconciliation meeting
Use it when
Three signs you need server-side tracking yesterday
ROAS volatility
Your blended ROAS swings wildly week-to-week.
Sparse conversion data → bid optimizer flying blind → unstable spend. Recover the missing events and the optimizer settles down within 7–14 days.
iOS gap
Meta CPA jumped 40% post-iOS-14 and never recovered.
First-party server events sidestep the ATT prompt entirely. The signal Meta lost in 2021 comes back - at the schema CAPI actually ingests.
Compare server-side tracking costs
Most server-side trackers charge $200–$450/mo as a standalone tool. Das Pixel is included in every By the Numbers plan - full analytics suite included for the same price.
| Provider | Low tier | High tier |
|---|---|---|
| Elevar | $200/mo | $450/mo |
| Lebesgue | $208/mo | $443/mo |
| Triple Whale | $179/mo | $259/mo |
| By the Numbers (Das Pixel + full suite) | From $19/mo (included) | |
Save $200–$450/mo on server-side tracking alone.
Then keep the analytics, segmentation, RFM, cohort, and forecasting suite that comes with it.
Stop optimizing on broken data.
Das Pixel ships with every plan. Install on Shopify and the recovered conversions show up the same week.
Install free on Shopify60-second install · 14 days free · No card, no auto-charge
Get the conversions ad-blockers were eating.
Install free on Shopify. Server-side tracking active in 60 seconds. ROAS report stops lying by next week.
60-second install · 14 days free · No card, no auto-charge