The Shopify Customer Lifetime Value Guide

Understanding your Shopify Customer Lifetime Value (LTV) is important if you want to strategically stay profitable.  It's a key metric that shows what a customer is worth to your business throughout their entire relationship with you. Right now, we'll explain the process of calculating LTV on Shopify and explore its relationship with customer acquisition cost (CAC). [...]

The Shopify Customer Lifetime Value Guide
By the Numbers

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