How to create Shopify bundles from past orders

Learn how to actually create Shopify bundles from past orders and start growing your store

create Shopify bundles from past orders

Customers Already Told You What They Want

Every Shopify store has a goldmine sitting in plain sight — past orders.

When you look at what customers already bought together, you stop guessing. You see real habits, real patterns, and real chances to create bundles that feel natural.

Most stores skip this step and keep throwing random bundles together. But the ones that dig into their data build offers that customers actually want. So let’s not make ourselves frustrated for no reason and create Shopify bundles from past orders.

Why Past Orders Matter for Bundling

Your past orders show you:

What products customers think go together
Which combinations people pay full price for
What add-ons customers grab without needing a sale

Instead of guessing what “might” sell, you can spot proven winners and build bundles around them. It’s faster, smarter, and lowers your risk.

By the Numbers

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How to Use Past Orders to Build Smarter Bundles

1. Find Common Pairings

Look for products that often appear in the same cart.

If customers always buy gym leggings with yoga mats, that’s a natural combo. Tools like the Frequently Bought Together Report make spotting these pairs much faster than manually checking orders.

2. Watch for Frequently Bought Add-Ons

Sometimes customers add smaller extras to their cart along with the main item. These are easy wins — a phone case with a new phone, a lens cleaner with a camera, a second bottle of shampoo with a first.

Building bundles around these patterns feels helpful, not salesy.

3. Fill in the Gaps

Look for spots where a bundle could make life easier.

If customers often buy two products separately, but there’s a missing third item that would complete the experience, that’s your chance to create a smart bundle.

Example: Selling a tent and sleeping bag together? Add a camping pillow to round out the set.

Building Bundles Without Guessing

The best bundles don’t come from brainstorming sessions — they come from patterns your customers already show you.

When you build bundles off past orders:

Customers feel like you “get” what they need
You boost your average order value without big discounts
You avoid wasting time on bundles no one wants

Using a tool like By the Numbers helps you quickly pull past order data and spot high-converting combos without digging through messy spreadsheets.

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Keep reading

If you want the full picture on customer segmentation, start with how to segment Shopify customers.

By the Numbers builds this into the dashboard. See customer segments.