Master your Shopify analytics.
Step-by-step guides - from connecting your store to running a quarterly RFM review. Built for Shopify operators who’d rather ship than read documentation.
Getting Started
Are you ready to embark on your journey into the world of Shopify data analytics? Join Cyrus and Piam from By The Numbers as they provide a comprehensive introduction to help you get started on the right foot. In this tutorial, Cyrus and Piam will be your expert guides, walking you through the essential features…
Master Google Ads for Targeted Campaigns (Shopify)
Streamline Your Marketing with Google Ads Shopify Sync Leveraging the power of Google Audience Sync to amplify your brand's reach and sales. Specifically, syncing your Shopify segments with Google Ads opens up a realm of targeted advertising that can transform your marketing strategy. Today, we'll explore the advantages of Google Ads Shopify Sync and how…
Harness The Power of Segments
Are you ready to harness the full power of customer segments in your Shopify data analytics? Join Cyrus and Piam from By the Numbers as they take you on an illuminating journey through the world of 'segments.' These segments are not just data slices; they are your key to unlocking new levels of data-driven decision-making…
Maximizing your Google ads Campaign
Unlock the full potential of your Google Ads campaign with By The Numbers! In this enlightening session, Cyrus and Piam delve deep into the world of advertising reports, seamlessly blending Google Ads data with your existing Shopify insights. Our integrated approach empowers you to make informed, data-driven decisions that can elevate your advertising endeavors to…
Analyzing Customer Loyalty for Revenue Growth
Welcome to BTN Data Academy, your gateway to mastering Shopify data analytics! In this insightful session, led by the experts Cyrus and Piam, we're diving deep into the world of customer loyalty analysis and its profound impact on revenue growth. Customer loyalty is the lifeblood of any successful business, and the Loyalty Report is your…
Maximizing Customer Value with Cohort Retention Analysis
Welcome to another enlightening session at BTN Data Academy, your trusted source for mastering Shopify data analytics. In today's deep dive, our dynamic duo, Cyrus and Piam, unlock the incredible potential of the Cohort Retention Report, a vital tool for enhancing customer retention and maximizing business success. The Cohort Retention Report is not just another data point;…
Analyzing Product Repurchase Rate Effectively
Welcome to By the Numbers Data Academy, where we dive deep into the Product Repurchase Rate report to uncover its strategic significance. Led by Piam, this session is your key to understanding customer loyalty at a product level and leveraging this knowledge to enhance your business. The Product Repurchase Rate report is not merely about…
Mastering Purchase Latency for Repeat Purchase
Discover how to unlock repeat purchases and gain customer loyalty with the Purchase Latency Report from By the Numbers. This video session led by Cyrus and Piam shows you the details of the Shopify Purchase Latency Report and how it can improve your email marketing strategies for your Shopify store. Purchase Latency: The Average Time…
First time vs. Returning Customers
Welcome to BTN Data Academy, where we unravel the dynamics of first-time versus returning customers, a crucial aspect of understanding your customer base. In this insightful session led by Piam, we delve into the intuitive By the Numbers app, highlighting essential KPIs and the significance of customer insights. Discover the nuances that differentiate first-time and…
Personalized Customer Segment/List Creation
Welcome back to BTN Data Academy, where we empower you with the knowledge to create personalized customer segments that drive effective marketing strategies. In today's session led by Piam, we dive deep into the power of custom segments. While our preset segments provide a broad overview, custom segments allow you to craft tailored insights specific…
Acquisition vs. Retention: Understanding Customer Value
Understanding customer value is important. This Data Academy lesson focuses on the balance between acquisition and retention. In this video, Cyrus and Piam take you on a journey through Shopify reports that provide essential insights. Acquisition: The Process Of Attracting New Customers Through Marketing Efforts, Promotions, Or Other Strategic Campaigns. Retention: Keeping Existing Customers Engaged…
Black Friday – Optimize your Success
Welcome to BTN Data Academy, where we explore the post-Black Friday and Cyber Monday landscape and help you optimize your success. In this insightful session, Piam guides us through essential sales analysis using By The Numbers. As the dust settles after the hectic shopping days, it's crucial to assess your performance and plan for the…
Decoding Sales Patterns: Master the Product Sold Report
Welcome to BTN Data Academy, where Cyrus and Piam dive deep into the intricacies of the Product Sold Report. In this tutorial, we unlock the power of data, guiding you through the art of decoding sales patterns. Understanding customer purchasing trends and behaviors is the key to optimizing your inventory and meeting market demands effectively.…