Turn your dormant customers into monthly repeat revenue.
Shopify analytics consulting from the team that builds By the Numbers: monthly analysis of your customer data, delivered as prioritized actions and campaign briefs your team runs.
Get your free growth assessmentFor Shopify brands with an existing customer base
Most brands spend heavily on acquisition while the customer list they already have goes underused.
BtN Consulting turns that customer data into a monthly stream of specific, executable actions, from the team that builds By the Numbers.
We prescribe the work
We tell you what to run, to whom, with what offer, and why. Your team, agency, or one of our partners gets a written brief ready to execute.
You keep execution in-house
We don't run ads or build Klaviyo flows ourselves. That keeps the fee a fraction of what a full-service agency charges.
A monthly cycle, not a one-off project.
Monthly analysis
We analyze your customer data, cohorts, and campaign performance every month.
A written report and campaign briefs
You get a report with prioritized actions plus ready-to-run campaign briefs your team, agency, or one of our partners can execute.
Compounding results
We track what moves and compound it month over month, so each cycle builds on the last.
Priced for where your store is today.
Essentials
Best for brands under $2M GMV
- Monthly written report on your top two revenue priorities
- Two campaign briefs a month, ready for your team to run
- 30-minute monthly walkthrough call
- From month two: a review of last month's campaigns and a fresh angle to test
Growth
Best for $2M–$20M GMV
- Strategy calls with a dedicated analyst every two weeks
- Monthly written report with prioritized opportunities
- Up to four fully written campaign briefs a month
- Proactive monitoring of RFM, cohort, and LTV trends
- Segment-to-channel mapping across your ad and email platforms
- Shared Slack channel
- Quarterly senior strategic review
Enterprise
Best for $20M+ GMV
- Everything in Growth
- Weekly or on-demand calls with a senior analyst
- Unlimited campaign briefs within scope
- Fully managed das Pixel and attribution layer
- CAC payback modeling and scenario planning
- Custom data pipelines and integrations
- Dedicated CSM with priority SLA
Prices are in USD, shown from, and charged in addition to your By the Numbers platform subscription.
What the monthly cycle produces.
Thomas Ferguson Irish Linen
Before: Strong wholesale revenue but lumpy DTC sales, with seasonal campaigns going to the entire list.
Intervention: The RFM matrix split gift-buyers out ahead of Black Friday and gave Champions early access.
Result: +41% DTC revenue year over year, with email click-through more than doubling.
Right Nutri
Before: Three disconnected reporting tools telling three different stories about repeat buyers.
Intervention: Pulse surfaced a cooling-off segment, synced to Klaviyo for a targeted win-back flow.
Result: +28% repeat-purchase revenue in the first quarter, with two tools retired.
The Herbal Vaporizer Store
Before: A newly launched UK Shopify store with no customer base and no organic traffic to speak of.
Intervention: A search-led acquisition plan, a site structure and collection rebuild, a topical blog series, and a targeted backlink round, measured every two weeks in By the Numbers.
Result: Net sales up 118% and orders up 190% month over month (Sept 1–20 vs. August). Organic search sessions rose 110% and clicks rose 109% from one two-week period to the next, and organic search is now the largest sales channel.
What we need from you
Read-only access. Under an hour to set up.
We never execute changes in these platforms, and access is revoked on request.
Frequently Asked Questions
What you get
- A four-page report built from your Shopify and By the Numbers data
- One measured play your team could run without us
- Delivered in three to five working days, from Will, not a ticket queue
Built for brands like Thomas Ferguson Irish Linen and Right Nutri.