Right Nutri
Right Nutri replaced three reporting tools with By the Numbers and grew repeat-purchase revenue 28% in the first quarter.
The challenge
Right Nutri was running on Shopify's native reports, a paid cohort tool, and a spreadsheet a team member rebuilt every Monday. Each surface told a slightly different story about who was repeat-buying, so the marketing team second-guessed every Klaviyo flow. The data engineering bill was creeping up and no one trusted the dashboards.
What changed
By the Numbers replaced all three sources. The AI Monday briefing surfaced two repeat-buyer segments the team had never explicitly built — "30-day returners with full-fat orders" and "protein-only buyers cooling off". Those segments were pushed straight into Klaviyo as live audiences, and an LTV cohort view replaced the spreadsheet entirely.
The outcome
Within one quarter the cooling-off segment was being targeted with a tailored win-back flow, lifting repeat revenue 28% against the prior quarter. The data engineering subscription was cancelled and the Monday spreadsheet ritual went away. The team now opens one tab instead of three.
“We stopped arguing about whose number was right. The AI summary told us where to look and the segments pushed straight to Klaviyo.”
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