In the BTN Data Academy’s deep dive on customer loyalty, the video highlights the power of the loyalty report for understanding customer behaviors and patterns. Using RFM analysis, businesses can segment customers from ‘dormant’ to ‘best’ and effectively leverage this data for targeted marketing campaigns, even syncing with platforms like Klaviyo. Emphasizing data-driven strategies, we underscore the value of each customer segment and their unrealized sales potential. Have questions or want to suggest a topic? We’d love to hear from you! Email us at email@example.com.