How RightNutri Supplements Increased Sales by 46% Through Product Segmentation
+46%
Customer Purchase Frequency
+82%
Customer Return Rate
+13%
Average Sale per Customer
The Challenge
RightNutri Supplements, originally founded as Fairlee Pharmacy in 1983, expanded into online supplement sales to provide optimized healthcare worldwide. Despite this, in late 2023, their sales had dropped by 13%.
They faced key obstacles:
- Overwhelming amounts of data with no clear way to analyze it.
- Uncertainty on where to focus marketing efforts for maximum ROI.
The Discovery
After integrating with By the Numbers, RightNutri accessed 40+ customizable reports. Analysis showed that two products were experiencing steady growth—NeilMed Sinus Sachets and Viridian High Potency Magnesium.
Further segmentation revealed that repeat buyers of these products were among the company’s best and most loyal customers.
The Strategy
Instead of broad marketing, RightNutri implemented targeted campaigns using:
- Optimized email marketing sequences.
- Refined Google Ads targeting frequent supplement buyers.
- Product pairing strategies to increase repeat purchases.
Implementation & Results
Targeted Marketing
By creating abandoned cart sequences and retargeting customers based on product interest, RightNutri saw immediate improvements:
- 1.6x increase in sales for NeilMed Sinus Sachets.
- 2.1x increase in sales for Viridian High Potency Magnesium.
- 25% YoY increase in website traffic.
Product Pairing
Data revealed common purchase patterns—customers who bought sinus supplements also bought a rinse kit, while magnesium buyers also purchased Vitamin B12. This insight was used to create targeted product bundle promotions.