Maximizing your Google ads Campaign

Unlock the full potential of your Google Ads campaign with By The Numbers! In this enlightening session, Cyrus and Piam delve deep into the world of advertising reports, seamlessly blending Google Ads data with your existing Shopify insights. Our integrated approach empowers you to make informed, data-driven decisions that can elevate your advertising endeavors to new heights.

Starting from the overview dashboard, we guide you through the process of integrating Google Ads data with just a simple click. Once integrated, you gain access to four invaluable reports: advertising costs, advertising cost by campaign, advertising click-through rate, and advertising click-through rate by campaign. These reports consolidate your Google Ads KPIs, such as clicks, impressions, CTR, and costs, providing you with a comprehensive view of your advertising performance.

The real magic happens when you merge this data with your existing reports. By seamlessly blending Google Ads insights with cohort retention rate, cohort repurchase rate, and customer lifetime value reports, you gain the power to optimize your campaigns with precision. For instance, you can now see how much you’ve spent on advertising for specific cohorts and correlate it with their average order value and purchase frequency.

This integration equips you with the ability to determine the real value of each customer cohort and make informed decisions on your advertising budget allocation. Whether you choose to base your decisions on short-term ROI or focus on the long-term customer lifetime value, By The Numbers provides you with the tools to succeed.

Don’t miss out on the opportunity to maximize your advertising efforts. Reach out to our dedicated support team at for any assistance or to suggest topics for our future videos. Your success is our priority!

Video Description:

Unlock the power of your Google Ads data with By the Numbers! Dive deep into advertising metrics, seamlessly blend them with your Shopify business insights, and make informed decisions with our integrated reports. Discover how to effectively track campaign performance and predict customer value with our advanced technology. Have questions or want to suggest a topic? We’d love to hear from you! Email us at

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