Acquisition vs. Retention: Understanding Customer ValueBy Cyrus / November 9, 2023 Dive into BTN Data Academy’s exploration of first-time and returning customer value with Cyrus and Piam. This video provides a concise walkthrough of crucial Shopify reports, revealing insights into average order values, purchase frequencies, and overall customer worth. Perfect for merchants seeking to balance acquisition and retention strategies for business growth. Have questions or want to suggest a topic? We’d love to hear from you! Email us at firstname.lastname@example.org.