Welcome to BTN Data Academy, where we explore the post-Black Friday and Cyber Monday landscape and help you optimize your success. In this insightful session, Piam guides us through essential sales analysis using By The Numbers.
As the dust settles after the hectic shopping days, it’s crucial to assess your performance and plan for the future. Piam demonstrates how to set a custom date range to focus on the critical period around Black Friday and Cyber Monday. Discover the power of the First Time vs Returning Customer Sales report and how it provides valuable insights into customer behavior.
But that’s not all; we delve into the significance of segmentation. By creating segments like ‘Full Price Customers’ and ‘Non-Full Price Customers,’ you gain deeper insights into customer behavior and sales performance during key promotional periods. These insights empower you to refine your strategies and enhance your future campaigns.
Whether you’re a seasoned e-commerce professional or just starting, this session equips you with the knowledge to make data-driven decisions and optimize your success during high-traffic shopping events.
Have questions or want to suggest a topic for future sessions? We’re here to help! Email us at support@bythenumbersapp.com, and our team will gladly assist you.
Join us on this educational journey as we uncover the secrets of post-Black Friday sales analysis and customer behavior insights. Stay tuned for more valuable insights from BTN Data Academy!
