Integrating Klaviyo with your Shopify store via By the Numbers can revolutionize your email marketing strategy. This step-by-step guide will show you how to enhance customer engagement and sales through targeted promotions.
Step 1: Installing By the Numbers
Before you can integrate By the Numbers with Klaviyo, you’ll need to have By the Numbers installed on your Shopify store. Don’t worry, the app offers a free 14-day trial and no credit card is required to sign up.
Step 2: Integrating Klaviyo with By the Numbers
Before we can select a customer segment to sync with Klaviyo, we need to first integrate Klaviyo with By the Numbers. Here’s how you can do it:
- Log in to your Klaviyo account and go to the Settings page (https://www.klaviyo.com/account#api-keys-tab)
- Create a new API key for By the Numbers by clicking on the “Create Private Key” button.
- A new key will be added to your list, copy the key ID and give it a label for future reference.
- In By the Numbers, go to the Customer Segments page and either select the “Sync” button or add an App Integration.
- When prompted for your Klaviyo private key, enter the value you copied from your Klaviyo account.
That’s it! You’ve now successfully integrated Klaviyo with By the Numbers.
Step 3: Choosing the Right Customer Segment
To make the integration process easier, By the Numbers offers a variety of pre-built segments that you can choose from and sync with Klaviyo. These segments are built on customer behavior, purchase history, and other relevant data points to help you target specific groups of customers.
In By the Numbers, select “Segments” from the left navigation menu. From the list of pre-built segments, find “Loyalty group: Loyal Customers.” This segment includes customers that have purchased 4 or more times and made their last purchase within the last 1-6 months.
Step 4: Syncing Segments with Klaviyo
Once you’ve found the desired customer segment, you can sync it with Klaviyo simply by clicking the sync button. This will allow keep Klaviyo upto date with a list of your loyal customer for you to send targeted email campaigns to. Here are a few suggested actions you can take once you’ve synced the customer segment:
Enhancing Your Email Campaigns
Once synced, consider these strategies:
- Keep your loyal customers informed about new products by sending them emails about the latest additions to your store.
- Ask for product reviews from your loyal customers by sending them an email asking for their feedback.
- Offer discounts and special promotions to build deeper affinity with your store. This will encourage your loyal customers to continue shopping with you and also incentivize new customers to try your products.
With these steps, you can start sending targeted email campaigns to your loyal customers, leading to increased engagement and sales.
Share Your Experiences
Do you have a favorite segment and email campaign combination that we didn’t mention? Tell us about it! We love hearing about how users are using the app to optimize their businesses.
