Quick Guide: Uncovering Repurchase Patterns – Starting with a Specific Product

In the dynamic world of Shopify e-commerce stores, grasping your customers’ product repurchase patterns is key to smart product and marketing decisions. This guide focuses on quickly revealing repurchase patterns, using “Lemon Fresh Cleaner” as our example, with By the Numbers for Shopify.

Starting with Repurchase Patterns Analysis

First off, if you haven’t installed By the Numbers on your Shopify store, now’s the time. It’s free for 14 days and doesn’t require a credit card.

Step-by-Step to Creating a Custom Segment

Creating a custom segment is straightforward. Begin in the Segment section of your analytics dashboard. Hit the “Create Segment” button, then filter by “Purchased Product (First Order Only)” and set it to “Lemon Fresh Cleaner.” This isolates customers whose initial purchase was this product.

Need more help? Check out this detailed guide on segment creation: Creating Customer Segments on Shopify.

Diving into Repurchase Pattern Analysis

With your custom segment ready, apply it to the Returning Customer Rate report. Access this report here and select your new segment from the “Segment” drop-down. This showcases the repurchase rate for “Lemon Fresh Cleaner” first-time buyers. Extend this analysis to other reports for broader insights on customer behavior post-purchase.

Strategizing Retention and Repurchase Campaigns

The data from your custom segment is a goldmine for planning retention and repurchase campaigns. Observe which marketing strategies work best for customer retention. Based on these insights, you can refine or intensify your campaigns, ensuring you invest in the most effective tactics.

Why This Matters

Understanding repurchase patterns isn’t just about numbers; it’s about connecting with your customers. By analyzing these patterns, especially starting with a specific product like “Lemon Fresh Cleaner,” you gain insights into what drives customer loyalty. This knowledge empowers you to tailor your inventory, enhance your marketing, and build a stronger, more loyal customer base.


Embracing the power of repurchase pattern analysis on Shopify can transform your approach to customer retention and product strategy. Start with a specific product, uncover the patterns, and use this knowledge to make data-driven decisions that propel your store’s success.

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