Using a Shopify Frequently Bought Report can save you from headaches.
You know what’s great? Getting the customer what they want.
You know what’s even better? Getting the customer what they want AND THEN giving them something they were going to get.
It’s like reading their mind. Being one step ahead.
But understanding your customer data and then giving them what they need is an easily accessible superpower. Store owners just don’t know it. It’s all about figuring out what customers frequently buy together.
What is a Shopify Frequently Bought Together Report
“Frequently Bought Together” also known as “Products Purchased Together” refers to a set of products that customers buy together.
Want to create better product bundles?
Want to increase your Average Order Value?
Want to just make better business decisions?
This is how you do it.
Accessing this Report in By the Numbers
To start, install the By the Numbers app for Shopify. Once installed, click on “Reports” in the left navigation menu and select the “Products Purchased Together Report” from the products section of the reports page.
Interpreting the Report
The ‘Products Purchased Together’ report lists the names of the most popular products, along with the products that customers frequently buy with them and the number of times they bought these items together.
You then can include or exclude free products by clicking the advanced filters link, selecting order value, and setting it to either > 0 or = 0. This shows the most common product pairs and tailor your marketing strategies accordingly. Additionally, you can adjust the date range for your analysis using the date picker at the top right corner of the page.
By the Numbers
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Why a Shopify Frequently Bought Report is Crucial
Other than the fact that this report can easily increase your average order value and help you create better product bundles, there’s much more this report brings you
One thing that store owners deal with all the time is shipping.
Variable costs are a pain to deal with. But you can reduce that pain.
If you sell two items together instead of separately, you save more on the shipping costs because those two items are getting shipped to the customer at the same time.
The worst thing that can happen is that the customer buys those two items anyways and now you have to pay separate shipping.
Too many stores run into this problem and they don’t try to fix it until it’s a huge problem.
Don’t be those people.
It also helps because you can pre-pack these orders. You know what that means?
Faster shipping times. Faster shipping times means more customer satisfaction. Customer satisfaction means more loyalty. They’ll continue to love and get your stuff only.
When you pair products together for purchase, it also means more of a chance that you’ll make a sale. You’re offering more value to the customer. Why would they go to any other store if they see that you’re offering everything to them?
Good product bundling means you’ll reduce churn which is a huge problem amongst store owners.
How to Use a Shopify Frequently Bought Report to Grow Your Store
Negatives are remembered more than positives.
You could do 100 things right but the 1 wrong thing is the what people remember.
This idea applies to your store.
Inventory Management
Imagine the customer wanting to purchase a product of yours but they found out it was out of stock.
It completely ruins their experience with you.
Understanding which products are bought together allows you to predict the demand of your products at each time of the year.
Let’s do an example.
If you own a cosmetic store and Valentine’s Day is coming up, you know it’s a big time for your store.
Let’s say your primers are your best sellers. You know what people buy with primer? Foundation.
Why make the customer go to another store to buy foundation, when you’ve already got it?
This won’t happen if you knew they’d look for foundation as well.
A report would show you that.
Product Placement
Let’s use our makeup example still.
Let’s say your customer is on the main page for the primer, looking at the benefits, the options, and the price.
There is then a section that’s below that says “This product pairs well with this foundation”
And shows the same foundation that the primer is frequently bought with.
You know what you do here for your customers? You create an effortless experience. They don’t even have to think. The product they were going to buy is already available for them to click.
You can even do this by placing the products side by side on the catalog page where all your products are shown.
Marketing
Let’s take one of the best ways to market to your audience: email marketing
If a customer recently bought a primer, you can send an email to them that campaigns the foundation.
You can talk about how they should get the foundation to perfect their look.
It’s a great yet overlooked way of gaining customer loyalty.
Knowing which products are bought together can also help you with sponsorships.
If you use an influencer to promote your products, you shouldn’t just give them the primer (your bestselling product) but the foundation too.
Since these two are always bought together, it encourages the potential buyer to buy more.
Conclusion
On Shopify, a frequently bought together report is a valuable tool for optimizing your Shopify store’s performance. This report shows better product recommendations, creates strategic upsells, and designs product bundles. By leveraging this information, you can increase sales and grow your business.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need