Learn how to spot trends that benefit your store by knowing how to use data to spot early bestsellers (Shopify)
Why Early Bestsellers Matter
Most Shopify stores don’t fail because they lack products. They fail because they miss early signs of what customers actually want.
Spotting bestsellers early gives you a huge edge. You can promote the right products harder, stock up before you sell out, and build your whole marketing plan around what’s already working.
Fast-growing stores don’t wait until a product is famous to scale it. They catch momentum early and ride it before competitors even notice. It’s so important to know how to use data to spot early bestsellers (Shopify).
What Early Sales Signals to Watch
1. Consistent Daily Sales
If a product moves every single day — even in small numbers — it’s showing real customer demand.
One steady sale a day beats ten sales once a month. Steady sales mean the product fits naturally into people’s buying habits, and that’s a strong base to build on.
If you spot this early through tools like the Total Items Sold Report, you can step in with more promotions before the wave gets bigger.
2. High Repeat Cart Additions
Some products don’t just get bought — they get added to carts over and over, across different customers and sessions.
This shows intent. Even if not everyone checks out right away, it means customers are thinking hard about buying it.
Early cart activity is often the first sign that a product could become a strong mover once trust or urgency kicks in.
3. High Sell-Through Rates
If you stock 100 units of something new and 60–70 units sell within the first few weeks, that’s a strong signal.
It’s even stronger if it happens without major discounts. It means customers naturally see the value.
Stores that track sell-through early don’t just react to sales — they prepare their inventory and ads ahead of the next surge.
By the Numbers
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How to Turn Early Winners Into Storewide Growth
1. Boost Ads for Early Movers
When you catch a product selling steadily, you should shift more ad budget toward it fast.
Products that already have daily demand often scale profitably because they don’t need extra persuasion — they just need more eyes.
If you wait too long, you miss the best growth window.
2. Build New Bundles Around Them
Take your early winners and turn them into bundle anchors.
For example, if your running shoes are picking up fast, bundle them with running socks or fitness watches.
This makes bundles feel natural, not forced — and it helps you move related inventory while boosting your average order value.
3. Expand Variations
When one version of a product starts winning, expand on it.
If a black hoodie is selling, launch it in grey, navy, or limited edition colors.
Variations let you cash in on a proven hit without having to invent a new winner from scratch.
Why Data Beats Guessing Every Time
Guesswork kills momentum. Data gives it life.
Stores that check their sales patterns regularly spot bestsellers months before everyone else does.
By using clear tools like By the Numbers, you get ahead of trends early, grow faster, and protect your margins while other stores are still wondering why their ads aren’t working.
If you want to scale without getting stuck, you need to trust what your sales data is already telling you.
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