Retargeting methods Shopify — these are your best tools for bringing back customers who left without buying. Many shoppers visit your store, browse products, and leave. Without retargeting, most never return.
What Is Retargeting And Why It Matters
Retargeting shows ads to people who visited your store but didn’t buy. It keeps your products top of mind, reminding customers what they liked and encouraging them to come back. In Shopify stores, retargeting can recover lost sales and increase your return on ad spend.
Types Of Retargeting Methods Shopify Stores Can Use
1. Display Ads — Show image or video ads to past visitors as they browse other websites.
2. Social Media Retargeting — Use platforms like Facebook and Instagram to remind shoppers of your products.
3. Email Retargeting — Send follow-up emails to visitors who abandoned their cart.
4. SMS Retargeting — A quick reminder via text can bring customers back faster.
Common Retargeting Mistakes To Avoid
Even with the right tools, retargeting can fail if done wrong. Mistakes include:
- Showing the same ad too many times.
- Targeting everyone, instead of focusing on interested shoppers.
- Forgetting to exclude customers who already bought.
- Using generic ads that don’t remind the shopper of what they liked.
How Retargeting Works With Customer Segments
Retargeting methods Shopify stores use work better when combined with customer segments. For example, first-time visitors may need a discount to return, while repeat buyers may respond better to product suggestions. Using tools like By the Numbers helps you understand these groups and retarget smarter.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
Making Your Retargeting Ads Stand Out
- Use product images the customer viewed.
- Add urgency, like low stock warnings or limited-time offers.
- Personalize the message — mention the product or collection they browsed.
- Test different ad formats: static images, videos, or carousels.
Start Using Retargeting Methods Shopify Stores Rely On
Retargeting methods Shopify businesses use can make the difference between a lost sale and a returning customer. With the right approach and tools, you can bring shoppers back, grow conversions, and boost your sales.
Setting The Right Frequency For Retargeting Ads
If customers see your ad too often, they might get annoyed and ignore it. But if they barely see it, they might forget about your store. Shopify retargeting works best when you set the right balance — usually showing ads a few times a week, not daily.
Measuring Retargeting Success
You can’t improve what you don’t track. Monitor key metrics like click-through rates, conversion rates, and return on ad spend. If your retargeting isn’t driving enough sales, adjust your audience, creative, or frequency. Over time, these adjustments will make your retargeting smarter and more profitable.
Why Retargeting Complements Loyalty Efforts
Retargeting and loyalty programs work together to keep customers engaged. While loyalty rewards encourage repeat purchases, retargeting keeps your brand visible between visits. Combining retargeting methods Shopify stores use with loyalty strategies ensures you’re reaching both new and existing customers effectively.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
