Understanding how low volume Shopify products perform can help you avoid over-prioritizing flashy best-sellers while ignoring steady, high-margin items.
Not every top-selling product moves hundreds of units. Some of the most profitable items in your Shopify store may be your lowest volume products — and most merchants don’t notice.
The Trap of Chasing Volume Only
Many Shopify owners chase unit sales. It looks good in your dashboard. But a product selling 300 units a month with a razor-thin margin could be making less profit than a slow-seller with strong pricing.
When you track only revenue or order volume, you might end up promoting products that barely break even.
What Low-Volume, High-Profit Products Look Like
These items usually share a few key traits:
- Premium pricing
- Loyal niche audience
- High perceived value
- Fewer returns or support issues
Even if you sell only 10 per week, they can outperform your “best sellers” in profit. And unlike fast-moving items, they often require less ad spend or customer support.
How to Find the Quiet Winners
Look at SKU-level data in reports like Total Items Sold. Then compare each product’s unit profit.
You’ll quickly spot hidden winners — items that look average in volume, but pull in more money per sale than the rest of your catalog.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
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When It Makes Sense to Keep Low Volume Products
Keep these products if they meet one or more of the following:
- High profit per unit
- Easy to ship or fulfill
- Good customer repeat rate
- Adds brand credibility
A low volume Shopify product might be quietly boosting your bottom line — without the headaches that come with bulk sellers.
Why Shopify Dashboards Hide the Truth
The standard Shopify view shows top products by revenue. Not by actual profit. This can mislead you into chasing volume.
That’s why smart stores use reports like Total Items Sold from By the Numbers — to see what’s really working, beyond the surface-level stats.
Low Volume, High Return
You don’t need every item to sell 100+ units. Some of your best ROI will come from products that move slowly but profit quickly. The key is knowing where to look.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
