Uncovering Discount Buyers with By the Numbers: How to Use Segments to Boost Your Marketing Efforts

Are you looking to identify and target the elusive discount buyers among your Shopify customers? By the Numbers has the perfect solution for you! In this comprehensive guide, we’ll show you how to harness the power of custom segments to uncover those customers who eagerly shop during sales and promotions. Understanding the behavior of these discount-savvy shoppers is essential for crafting effective marketing strategies that drive sales and customer loyalty.

In short, who are your Shopify customers who shop when there’s a sale? With By the Numbers, you can find out!

Our app allows you to create custom segments of customers based on their behavior and purchase history. One of the key questions many store owners have is, “Who are our customers who make purchases when there’s a promotion?” With By the Numbers, it’s easy to find out.

How to Use Discount Buyers Segments to Supercharge Your Marketing

Let’s dive right in. Start by opening the By the Numbers app and head over to the ‘Segments‘ option in the left-hand navigation menu. Creating your custom segment is a breeze.

First, click on the ‘Create Segment‘ button to get started. Then, add the filter ‘Used any discount code’ and set it to ‘Yes.’ This simple step is your key to identifying your discount-hungry customers.

Now, here’s where the magic happens. Click on ‘Test Segment’ to review the metrics and ensure they’re accurate. You’ll be amazed at how quickly you can pinpoint your discount buyers and gain valuable insights into their shopping habits.

But that’s not all! We understand that you may want a quicker solution. You can skip these steps and choose ‘Non-full price Customers‘ from our 30+ preset segments within By the Numbers. This ready-made segment provides a clear understanding of your customer base and their purchasing patterns without the need for custom configuration.

By understanding the purchasing habits of your customers, you can unlock the full potential of By the Numbers’ segment data to create highly targeted marketing campaigns. For instance, you can offer exclusive deals and early access to new collections to customers who frequently make purchases during sales. Utilize email and SMS marketing to reach this segment effectively.

Moreover, our seamless integration with Klaviyo allows you to sync this valuable segment data and create lead-generating campaigns effortlessly.

By the Numbers goes beyond just identifying discount buyers. With 30+ prebuilt customer segments, a lifecycle grid, and a variety of reports, including cohort retention, product repurchase rates, and customer lifetime value analysis, our platform equips you to drive long-term, sustainable growth for your Shopify store.

Don’t miss out on this opportunity to take control of your customer data and enhance your marketing efforts. Try By the Numbers for free today and unlock the potential of your Shopify store.

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