Why Product Placement Changes Everything
You could have the perfect product bundle — but if you show it in the wrong place, no one will buy it. With the right move, you can increase Shopify AOV with product placements.
Think about it. When someone is deep in checkout mode, they’re less open to distractions. But when they’re still browsing or excited about a new product, they’re more likely to add something extra.
Showing your bundles at the right time and place on your Shopify store makes it feel helpful, not pushy. It’s one of the easiest ways to lift your average order value without changing your products at all.
Top Spots to Show Bundles for Higher Sales
1. Right on the Product Page
The product page is one of the best spots to show bundles because customers are already thinking about buying. A clean, helpful suggestion like “Often Bought Together” feels natural here.
When bundles are placed right below the main product description or next to the add-to-cart button, it feels like a smart reminder, not a hard sell.
Using real data, like what’s found in the Frequently Bought Together Report, helps you show combinations customers actually care about — not random guesses.
2. As a Pop-Up After Add to Cart
Once someone adds an item to their cart, they’re in buying mode. A simple pop-up suggesting a related item they might need next works well here.
Timing is everything. You don’t want to interrupt their flow, just guide them gently. Pop-ups that highlight bundles customers truly buy together feel less like interruptions and more like helpful tips.
3. In the Shopping Cart
Right before checkout is a key moment. At this stage, suggesting a small add-on (like accessories, refills, or upgrades) can boost the cart value without slowing people down.
Keep the suggestions simple. Big-ticket upsells usually don’t work here. Small, logical items based on real buying habits — like you can find through By the Numbers’ Frequently Bought Together Report — have a much better shot.
4. On a Dedicated Bundle Page
Creating a separate page just for bundles can make it easier for shoppers who want a deal. Group related products, offer small discounts, and show the value clearly.
Dedicated pages also help with SEO. Someone searching for a product bundle might land directly on your page if you optimize it right. Plus, customers browsing bundles are already open to buying more.
By the Numbers
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Where Bundles Fail to Convert
It’ important to increase Shopify AOV with product placements. However, it’s important to remember, even the right bundle will flop if it’s placed badly. Here’s what to avoid:
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Hidden bundles – If customers have to dig to find them, they won’t bother.
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Bundles at the wrong moment – Don’t shove bundles during final checkout when customers just want to pay and leave.
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Too many choices – Offering six different bundles at once confuses people. Stick to one or two clear options.
The goal is to guide your customer naturally — not overwhelm them.
How to Pick the Best Spot for Your Store
Choosing where to show bundles depends on how your customers shop.
If people buy fast, showing bundles early on product pages works best. If they spend more time browsing, cart suggestions or pop-ups might lift sales better.
Testing different spots is key. When you use data from tools like the Frequently Bought Together Report, it’s much easier to find out what works instead of guessing.
Small placement changes can turn a good store into a great one.
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