Learn what makes a good bundle and how it can help you avoid lowering prices (Shopify product bundling examples included)
Why Smart Bundles Work Better Than Discounts
Discounts get shoppers’ attention. But smart bundles help them spend more — and feel good about it.
When a customer sees a bundle that saves them time, solves a problem, or feels like a complete set, they don’t feel sold to. They feel smart for buying.
That’s why bundles based on real customer behavior — like the ones you can find through the Frequently Bought Together Report — lift your average order value naturally without killing your margins. Let’s learn about some Shopify product bundling examples
Real Bundle Examples That Drive More Sales
1. Skincare Sets: Cleanser + Serum + Moisturizer
Instead of selling a single face wash, bundle it with a matching serum and moisturizer.
Customers like ready-made routines. It feels complete, and it saves them time figuring out what to buy next. Stores that show this bundle right on the product page usually see higher AOV.
2. Fitness Gear: Yoga Mat + Resistance Bands + Towel
If someone’s buying a yoga mat, they’ll probably want basic accessories too.
Bundling products that support the main item makes it easier for customers to say yes — especially when they see a clear use for everything together.
3. Electronics: Laptop + Carrying Case + Mouse
Big-ticket items like laptops are perfect for bundling small, useful add-ons.
A case and mouse feel essential once the main item is in the cart. Offering them as a bundle either on the product page or right after add-to-cart captures easy wins without feeling pushy.
4. Food Brands: Sampler Packs
Selling chocolate bars? Coffee blends? Protein snacks?
A sampler bundle — small portions of different flavors — works because it taps into curiosity. Customers are more willing to try (and later reorder) when they get a taste of everything first.
5. Home Goods: Candle + Wick Trimmer + Matches
Lifestyle products like candles sell better when you bundle them with small accessories that complete the experience.
It feels thoughtful — and customers appreciate that they don’t have to hunt for extras later.
By the Numbers
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What These Smart Bundles Have in Common
Across all these examples, the best bundles share a few simple traits:
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They’re built around real customer needs – Not random products thrown together.
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They offer a small win – Like saving time, solving a problem, or getting a complete set.
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They’re easy to buy – No confusing choices, no pressure.
When bundles feel natural, customers spend more without thinking twice.
Why Data-Driven Bundles Sell More
You don’t have to guess what to bundle.
When you use tools like the Frequently Bought Together Report, you can see exactly what customers already buy together.
Here’s why that matters:
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Shopify stores that recommend products based on real customer behavior see 20% to 30% higher conversion rates compared to random product suggestions.
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Studies show that 35% of Amazon’s total sales come directly from personalized product recommendations — and Amazon is built on data.
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Shopify stores using real buying data for upsells and bundles often report a 10% to 20% increase in average order value within the first few months.
When you base your bundles on facts — not guesses — you match what customers already want. That’s why data-driven bundles feel natural, lift your average order value, and boost overall customer satisfaction at the same time.
And the best part? It’s easy to get started when you have the right reports in your store.
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