Retarget Smarter, Not Louder
Most Shopify stores run ads that follow every visitor with the same product. That’s fine at first—but over time, it wastes money. Using segmentation for retargeting ads in Shopify changes that. You show the right product to the right person at the right time. Less guesswork. More sales.
Why Segmentation Makes Retargeting Work Better
Generic ads hit the wrong people with the wrong message. But segmenting based on what a shopper did—like viewing a category, abandoning a cart, or buying once—lets you tailor the ad perfectly. This lowers your cost per click and increases return on ad spend.
Segment Types You Should Be Using
- Cart abandoners (target with product reminders)
- One-time buyers (push second purchase incentives)
- Past high spenders (upsell bundles or exclusive drops)
Each of these groups responds best to a different message. That’s why using segmentation for retargeting ads in Shopify is a key edge for modern brands.
How to Build These Audiences
- Use filters based on browsing or buying behavior
- Sync them to Facebook or Google via Shopify integrations
- Adjust the creative based on segment intent
Why Data-Backed Segments Perform Best
Guesswork leads to ad fatigue. But when you base your segments on actual SKU-level or RFM behavior, your retargeting ads feel personal. By the Numbers lets you pull powerful insights from Shopify and build smart audiences that convert faster—without burning cash.
By the Numbers
Empower your business with our Shopify Data Driven App
- ✔ Know Your Audience Behavior
- ✔ Deep Customer Segmentation
- ✔ Retarget With Integrations
- ✔ All The KPIs & Reports You Need
