How to Calculate Sales by Product Vendor on Shopify
In this guide, you’ll discover how easy it is to access your Sales by Product Vendor Shopify report on Shopify and your Products Sold by Vendor report using By the Numbers. This straightforward process will provide valuable data from your store and customers, enhancing your understanding and decision-making power.
How to Access the Sales by Product Vendor Shopify Report
1- Access your Shopify store and click on Analytics > Reports
2- Click on or search for Sales by Product Vendor
Here’s a Shopify’s Sales by Product Vendor’s screenshot:
With By the Numbers’ advanced segmentation capabilities, you can dive deep into the ‘Sales by Product Vendor’ report, gaining comprehensive insights into sales volume, various customer segments’ preferences, and buying trends.
Continue with our detailed, step-by-step instructions:
How to Access the Sales by Product Vendor Shopify Report
Step 1: Install the By the Numbers App
Go to the Shopify App Store and install By the Numbers. It will provide you with relevant data regarding your store and customers. You can track and analyze customer trends and patterns, significantly impacting your sales.
Step 2: Access the By the Numbers Dashboard and Navigate to the Sales Reports Section
The Reports section is on the left-hand side of the menu.
STEP 3: Select the Products Sold by Vendor Report
Search for the Products Sold by Vendor report on the right side of the Reports section.
Here’s a screenshot of what By the Numbers’ Products Sold by Vendor report looks like:
Advantages of the By the Numbers' Sales by Product Vendor Shopify Report
It’s known that data becomes less impactful when it’s too broad and fails to reflect the distinct characteristics of various customer segments. In this respect, Custom Segmentation becomes a crucial tool. It facilitates categorizing customers based on shared attributes, leading to more personalized and relevant interactions. Such a strategic approach ensures that your marketing strategies and communications are precisely aligned with each segment’s unique needs and preferences, thereby boosting the effectiveness and precision of your marketing initiatives.
By the Numbers lets you explore the ‘Products Sold by Vendor’ report through custom and preset filters. This capability is crucial for identifying trends, conducting comparative analysis, or examining sales patterns over different periods. It provides the opportunity to assess how products from specific vendors perform either as standalone offerings or in combination with other items, reflecting the shopping habits of your clientele.
Additionally, this tool allows for evaluating vendor performance over selected time frames, allowing comparisons across various periods. Custom Segmentation is essential for unlocking the diverse purchasing behaviours of your customer segments, yielding valuable insights into the effectiveness of your marketing strategies and the loyalty of your customer base.
Beyond its powerful segmentation features, By the Numbers also introduces advanced retargeting capabilities, allowing you to re-engage with particular customer segments through targeted marketing campaigns. Supported by seamless integrations with Klaviyo, Google Ads, TikTok, and Meta, these features enhance your ability to utilize the most effective channels for reaching your audience.
Moreover, By the Numbers amplifies your analysis and reporting by merging data from these integrations into several reports. This amalgamation of data from various sources deepens your understanding of marketing performance and customer behaviour, equipping you with a robust set of tools to refine and elevate your retargeting efforts for optimal results.
Custom Segmentation
By the Numbers lets you examine the data of particular customer groups using various preset and custom segments.
This is the most straightforward way of creating new segments:
1- Once logged in By the Numbers, you’ll find the segments section in the left-hand menu. You’ll see all the Preset Segments and a Custom Segments tab there.
2—If you want to investigate the details of a particular audience group, head over to Custom Segments or click on ‘Create a Segment’ at the top right corner. A new window will pop up, prompting you to choose the filters you want to apply.
You always need to test your segment after you pick the filters. This will ensure it’s appropriately configured and provide relevant customer segment data.
By the Numbers’ App Integrations
You can also retarget your customers’ chosen segments. For example, you could aim to boost sales by re-engaging customers considered at risk of churning (that is, those who haven’t placed an order in the last 6-12 months) using the Klaviyo, Google Ads, Meta, and TikTok ads integrations. You can also import and show the data from those apps in your reports.
To use Integrations in By the Numbers:
1- Once logged into By the Numbers, click on Integrations in the left-hand menu of your screen, found within the Settings section.
2- Select the integration you want to incorporate and follow the instructions provided.
By the Numbers offers integrations with Klaviyo, Google Ads, Meta, and TikTok ads, providing a comprehensive toolkit for targeted engagement. These integrations allow you to use your preferred channel for communication and automatically import data for use in BtN’s reports, boosting your analysis capabilities and taking your retargeting efforts.
Book a free session with a data expert if you need help understanding your BtN reports.
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