Movers and Shakers report

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    In this guide you’ll find the quickest and simplest way to access your Sales by Product Vendor report on Shopify and Products Sold by Vendor report using By the Numbers. It will outline the different advantages of using By the Numbers in order to get valuable data from your store and customers. 

    How to Access the Sales by Product Vendor on Shopify

    1- Access your Shopify store and click on Analytics > Reports 2- Click on or search for Sales by Product Vendor
    How to access Sales by Product Vendor on Shopify

    Here’s a Shopify’s Sales by Product Vendor’s screenshot:

    Would you like to explore the performance of products sold by different vendors to specific segments of your audience? By the Numbers’ advanced segmentation capabilities enable you to dive deep into the ‘Sales by Product Vendor’ report with unparalleled granularity. Discover insights not just on sales volume but also on the preferences and buying trends of various customer segments. This detailed analysis allows you to hone your marketing efforts across platforms such as Klaviyo, Google Ads, TikTok Ads, and Meta Ads, ensuring your campaigns accurately reach the right segment with products from the most relevant vendors. Continue with our detailed, step-by-step instructions:

    How to Access the Products Sold by Vendor Report on By the Numbers

    Step 1: Install the By the Numbers App

    Go to Shopify App Store and install By the Numbers. It will provide you with relevant data regarding your store and customers. You will be able to track and analyze customer trends and patterns which can have a huge impact on your sales.

    Step 2: Access the By the Numbers Dashboard and Navigate to the Sales Reports Section

    The Reports section is on the left hand side menu.
    Navigate to Report Section

    STEP 3: Select the Products Sold by Vendor Report

    On the right side of the Reports section, search for Products Sold by Vendor report
    How to Access Products Sold by Vendor report on By the Numbers

    Here’s a screenshot of what By the Numbers’ Products Sold by Vendor report looks like: report looks like:

    Products Sold by Vendor report on BTN

    Advantages of leveraging By the Numbers to access your Products Sold Report

    It’s known that data becomes less impactful when it’s too broad and fails to reflect the distinct characteristics of various customer segments. In this respect, Custom Segmentation becomes a crucial tool. It facilitates the categorization of customers based on shared attributes, leading to more personalized and relevant interactions. Such a strategic approach ensures that your marketing strategies and communications are precisely aligned with the unique needs and preferences of each segment, thereby boosting the effectiveness and precision of your marketing initiatives.

    By the Numbers enables you to comprehensively explore the ‘Products Sold by Vendor’ report through the application of both custom and preset filters. This capability is crucial for identifying specific trends, conducting comparative analysis, or examining sales patterns over different periods. It provides the opportunity to assess how products from certain vendors perform either as standalone offerings or in combination with other items, reflecting the shopping habits of your clientele.

    Additionally, this tool allows for the evaluation of vendor performance over selected time frames, offering the ability to make comparisons across various periods. Custom Segmentation is essential for unlocking the diverse purchasing behaviours of your customer segments, yielding valuable insights into the effectiveness of your marketing strategies and the loyalty of your customer base.

    Beyond its powerful segmentation features, By the Numbers also introduces advanced retargeting capabilities, giving you the means to re-engage with particular customer segments through targeted marketing campaigns. Supported by seamless integrations with Klaviyo, Google Ads, TikTok, and Meta, these features enhance your ability to utilize the most effective channels for reaching your audience.

    Moreover, By the Numbers amplifies your analysis and reporting by merging data from these integrations into several reports. This amalgamation of data from various sources deepens your understanding of marketing performance and customer behaviour, equipping you with a robust set of tools to refine and elevate your retargeting efforts for optimal results.

    Custom Segmentation

    With By the Numbers you can leverage a wide variety of preset segments, but it also allows you to create custom segments of your audience. 

    This is the quickest path to access all the preset segments and create custom ones: 

    1- Log in to By the Numbers and select the Segments option from the left-hand menu to explore all the Preset Segments as well as another tab titled Custom Segments.

    By the Numbers Segments

    2- Should you wish to investigate the details of a particular audience segment, the platform offers the functionality to craft your own segments. Head over to the Custom Segments tab or press the ‘Create Segment’ button situated in the top right corner. This will open a new window, prompting you to choose the filters you wish to apply. Segmentation serves as a direct route to enhancing sales performance!

    Don’t forget to test your segment once you’ve selected the desired filters. This step ensures your filters are properly configured and offers crucial data regarding your customer segment.

    Customer Segment Information

    App Integrations

    Custom segmentation represents merely the beginning of the extensive benefits provided by By the Numbers. Beyond this, you possess the ability to specifically retarget those customer groups. Consider the significant uplift in sales you could achieve by re-engaging customers deemed at risk of churning (those who haven’t made a purchase in the last 6-12 months) with targeted campaigns across platforms such as Klaviyo, Google Ads, Meta, or TikTok Ads. An additional essential feature of these platforms is the capacity to aggregate all your data from your integrated apps into various reports, thus broadening your analytical scope far beyond mere retargeting.

    By the Numbers’ App Integrations facilitate precisely this:

    1- Once logged in to By the Numbers, click on Integrations in the left-hand menu of your screen, found within the Settings section.

    2- Select the integration you want to incorporate and follow the instructions provided.

    By the Numbers integrations

    By the Numbers facilitates integrations with Klaviyo, Google Ads, TikTok, and Meta, enabling targeted engagement with customers across your channel of choice. Furthermore, a key capability of these integrations is their ability to compile all your data from Klaviyo, Google Ads, Meta, and TikTok Ads into diverse reports. This feature significantly expands your analysis capabilities, extending well beyond simple retargeting efforts.

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