Find the correct way to increase shopify sales with product bundles and increase your Customer Lifetime Vlaue
Why Good Product Combos Matter
When people shop, they usually start with one thing in mind. A customer buys a phone, but forgets they need a case. They buy a laptop, but not the charger they’ll need later.
If you don’t show them what goes with their main item before they check out, they might realize it too late — and buy the extra stuff from a competitor instead of you.
That’s why showing smart product combos can quietly boost how much people spend without making them feel pushed. A strong combo isn’t just extra stuff — it’s the things that make the main product better.
Shopify store owners who understand this — and use tools like the Frequently Bought Together Report — don’t leave easy sales sitting on the table. They develop the system (that I’ll show you now) on making the product combos which let them increase shopify sales with product bundles
What Makes a Product Combo Work
The best combos don’t feel random. They feel like they belong together.
Here’s what matters most:
Relevance – The extra product makes the main item better or easier to use.
Price Balance – The extra item doesn’t cost so much that it makes customers hesitate.
Timing – The combo is shown before or during checkout, not after they leave.
If you get these three right, your store’s average order value (AOV) starts climbing naturally.
How to Pick Products That Sell Well Together
Building good combos isn’t about guessing. It’s about using real buying behavior to guide you.
Here’s a simple way to find combos that convert:
Look at what customers already buy together
Customers often tell you what pairs well — just by what they add to the same cart.Use your store’s data
Shopify’s built-in tools give basic insights, but if you want deeper patterns (like what truly gets bought together often), the Frequently Bought Together Report can show you.Think about the full experience
If a customer buys a desk, they probably need a chair. If they buy running shoes, maybe they also want socks.
The best combos help customers get everything they need without having to think too hard.
By the Numbers
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Where to Show Product Combos for Best Results
If customers don’t see the combo at the right time, they won’t buy it. Here’s where you’ll get the most add-ons:
Product Pages – Right under the main product, so they notice it before adding to cart.
Pop-Ups After Add to Cart – A friendly nudge before they move on.
Checkout Page – Simple, low-cost add-ons they can grab before paying.
When you know which products to pair (using real buying patterns), placing them becomes much easier — and much more profitable.
Mistakes That Kill Good Combos
Even great products won’t sell together if you make these mistakes:
Pairing random products – Don’t offer a kitchen knife with a phone case. It feels wrong.
Pushing too many choices – Two or three options max. More than that confuses people.
Making it feel expensive – Keep combos priced low enough to be an easy “yes.”
Good combos are about making life easier for the customer, not just trying to make a bigger sale.
How to Keep Improving Your Combos
The smartest stores don’t set their combos once and forget them. They watch what’s working — and what’s not — and adjust.
Here’s how to keep getting better:
Track what combos get clicked and bought
Test moving the combos to different spots (page, pop-up, checkout)
Update bundles as seasons or trends change
If you have the right data at your fingertips, spotting good or bad combos becomes simple. Tools like By the Numbers make it easy to see patterns and fix mistakes before they cost you money.
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