
Why Average Order Value Matters More Than You Think
Getting more people to your Shopify store is expensive. But you might not need more customers. You just need the customers that are already at your store to buy more. You can do this and boost Shopify AOV with the frequently bought together way.
Paid ads, email marketing, SEO — it all costs time and money. But increasing how much each customer spends when they buy from you? That’s pure profit.
A small lift in your average order value (AOV) can mean the difference between a store that struggles and one that grows fast. That’s why smart stores use product recommendations like “Frequently Bought Together” to quietly raise AOV without pushing customers away.
What Happens When Customers See Smart Combos
When a customer sees a useful combo — like a laptop with a protective case or a coffee maker with a pack of filters — something clicks.
Instead of thinking, “Do I really need more?” they think, “Oh, I’ll need that anyway.”
Here’s what changes in their mind:
It feels like completing the purchase — not adding random extras.
It saves them time — no second order later.
It feels smart — they’re buying everything they’ll need at once.
This is why showing the right add-ons lifts the entire order naturally — no hard selling needed.
How Big of a Boost Can You Expect?
If you want to boost Shopify AOV with the frequently bought together way, you could see a 10% to 30% boost in AOV.
But it depends on:
How relevant your suggestions are
Where you place them (product page, pop-up, cart)
How easy it is to add the extra items
Using real customer buying data — like what you can find in the Frequently Bought Together Report — helps you suggest combos that feel natural, not forced.

By the Numbers
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Why Guessing at Product Combos Hurts Sales
Many stores guess what products go well together. They put random bundles on their pages, hoping for the best.
Here’s what happens when you guess:
Customers ignore the suggestions
Bundles feel confusing or pointless
Fewer people add anything extra to their cart
Real buying patterns matter. When you base your suggestions on what people actually buy together — not just what you think they should buy — your AOV rises because customers already trust the recommendation.
How to Set Up "Frequently Bought Together" the Right Way
1. Start with Real Data
Find out what customers already buy together. Shopify’s default tools show basic info, but using a tool like By the Numbers shows much deeper patterns across your entire store.
2. Show Suggestions Where They Matter Most
Place your combos under the add-to-cart button, in a smart pop-up after adding to cart, or just before checkout. Timing makes a huge difference.
3. Keep Add-Ons Easy to Say Yes To
Offer small, useful extras — not expensive upgrades. A $15 case sells way better than a $300 extended warranty when someone’s buying a $200 phone.
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