Email marketing is still an essential tool to use if you want to grow your e-commerce.
It means direct communication with your customers, and in terms of ROI, it is the best.
If you complement the power of email marketing itself with By the Numbers, a comprehensive data analytics tool, advanced analytics and segmentation capabilities can supercharge your efforts.
These are 10 email marketing ideas to boost your marketing for maximum impact in your sales with By the Numbers.
1. Personalized Product Recommendations
Based on their past behavior, such as previous purchases or browsing history, offer your customers the products they are interested in. For instance, if a customer has bought a pair of running shoes, you can send them an email with a discount on running socks.
You can’t be broad about this; you must be specific and concise.
This will result in a significant increase in conversion rates.
2. Lost Customer Recovery Campaigns
Win-back emails usually bring some of your customers back, but it’s important to note that not all customers will respond. However, even a small percentage of customers returning can have a significant impact on your sales. You can learn more about it from our guide on how to create the best customer win-back series using segmentation.
They can benefit from discounts or special offers, which usually increase sales.
3. Customer Segmentation for Targeted Campaigns
Customer segmentation is king and the best email marketing guides will tell you so.
It lets you say the right word to people, increasing conversion rates and engagement.
The more you segment, the more effective your efforts will be.
4. Post-Purchase Follow-Up Emails
Follow-up emails usually build up customer engagement and make your customers feel important.
They are sent after a purchase has been made. Sometimes they are automated but they might not, for example after a meeting with a potential customer.
This is a powerful tool for getting reviews from your best customers. It encourages others to interact with your brand, making them feel like their opinions matter.
5. Turn Defecting Customers into Loyal
Locate those defecting customers and bring them convert them into loyal with a campaign to which they can’t say no.
Offer them a special deal on products related to previous purchases, in other words, what they like to see.
It’s all about making each customer feel unique, which can inspire loyalty and repeat purchases.
6. Personalized Discount Offers
Customers love discounts, and they bring a lot of sales.
Offer suitable discounts to the right customers for a boost in sales.
Keep in mind that discounts shouldn’t be the only way you try to bring customers, since the customers who use them don’t tend to stick for a long time.
7. Seasonal and Holiday Promotions
Seasonal promotions create a feeling of urgency in potential customers.
People love Black Friday, Christmas and all types of sales and they usually bring many new customers to your store for the first time.
Now that you’ve attracted them, you need to make them stay forever.
Look after your relationship with them!
8. Loyalty Program
Group your customers by their loyalty and address each one individually with a personalized objective.
What customers hate the most is being told things they are not interested in, so make sure that you don’t say the same to all your customers.
Start crafting a different message for your most loyal customers and those dormant!
9. Customer Feedback and Review Requests
Talk to your best customers and ask them for 5-star reviews. If they love your brand, they will advocate for it.
Nothing is more effective to boost sales than customers speaking highly of you and your service.
Not only customers love good reviews, Google does it too. 5-star reviews help you rank better.
10. Cross-Selling and Upselling Emails
Understand what products are usually bought together and use that data to offer those to the right people.
Many products are complementary to others. If your customers are not buying them from you, it means that they are getting them from your competition.
This means you need to start offering the right products to the right people now!
Why use By the Numbers in your marketing strategies?
Use By the Numbers if you want to supercharge your marketing.
By using By the Numbers, advanced analytics and customer segmentation, you can significantly impact your sales and customer satisfaction. For example, you can identify your most loyal customers and offer them exclusive deals, or you can send targeted emails to customers who have shown interest in a particular product category.
Keep in mind that making customers feel unique is what stores need to aim for.
That is what makes the real difference for customers.
These ten ideas are just the beginning of what you can achieve with BtN. By implementing these strategies, you can drive significant e-commerce growth and build stronger customer relationships, which is the main goal of this article.
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