70+ Shopify reports. One app.

Total Sales

Top-line revenue over time, split into gross sales, discounts, returns, shipping, and tax.

See what makes up the total.

Cumulative Sales

A running total of revenue across the period, for year-to-date and quarter-to-date pacing.

Know whether you are ahead or behind for the quarter and the year.

Average Order Value

What a typical order is worth each period, based on sales excluding returns.

Tell whether a price change, bundle, or promotion is lifting basket size.

Orders Over Time

How many orders you took each period, and how many different customers placed them.

Separate more orders from more buyers.

Total Items Sold

Units shipped each period and the average number of items in an order.

Read volume and cart size at a glance.

Sales by Channel

Revenue split by where each order was placed: online store, POS, draft orders, or apps.

Know which channels earn their keep.

Sales by Country

Orders and revenue by billing country, ranked, with the currency customers in each one paid in.

Find your biggest markets and where to focus next.

Sales by Shipping Destination

A heatmap and city-level breakdown of where your orders ship.

Spot the places worth serving better, or more cheaply.

Sales by POS Location

Revenue and orders for each physical store, side by side.

See which locations pull their weight.

Sales by Customer

Top buyers ranked by total spend, with each one's order count and average order value.

Know who your best customers are.

Sales by Discount Code

Which promo codes get redeemed, how many orders they drove, and what they cost you.

Keep the codes that earn their discount and retire the rest.

Sales by Number of Orders

How spend changes from a customer's first order to their second, third, and beyond.

See what loyalty is worth.

Sales Distribution by Repeat Buyers

The share of revenue from one-time buyers versus two-time, three-time, and beyond.

Know how much of the business depends on people coming back.

Sales Attributed to Marketing

Revenue from orders that carry a UTM tag, period by period.

See how much of your revenue your tagged marketing touches.

Sales by Marketing Referral Source

Orders and revenue grouped by the referrer from the customer's first visit, plus a group for orders where Shopify recorded no source.

Find the referrers that send buyers.

Sales by Marketing Source

Orders, average order value, and revenue for each UTM source.

Compare traffic sources by the revenue they bring in.

Sales by Marketing Medium

Orders, average order value, and revenue by UTM medium: cpc, email, social, or organic.

See which kind of traffic is worth the most.

Sales by Marketing Campaign

Orders, average order value, and revenue for every UTM campaign you have run.

Tell which campaigns sold and which only got clicks.

Orders Fulfillment Status

Order counts and revenue split by unfulfilled, partially fulfilled, and fulfilled.

See how much revenue is still waiting to ship.

Payment Method Mix

Orders and revenue by payment method, with average order value, refund rate, and decline rate side by side.

Spot the payment methods that cost you sales.

Sales by Currency

The currencies customers pay in, what they paid, and the exchange rate your orders settled at.

See what selling abroad brings in.

P&L

Net revenue, cost of goods, gross profit, ad spend, and contribution margin in one statement.

See what the store keeps.

Profit & Margin

Gross profit and margin over time, from net revenue minus cost of goods sold.

Know whether growth is adding profit or only revenue.

Profit by Product

Units sold, cost of goods, and gross profit for each product.

Find the products that earn the money.

Profit by Channel

Gross profit, cost of goods, and margin by the sales channel each order came through.

See which channels are worth the effort after costs.

Profit by Vendor

Gross profit and margin grouped by the vendor or supplier of each product.

Know which suppliers are worth stocking.

Profit by Tag

Gross profit and margin grouped by product tag.

Compare categories on what they earn.

Profit by Country

Gross profit and margin by shipping destination country.

See which markets are profitable, not only big.

Discount Code Profitability

Net sales, cost of goods, and gross margin on the orders that used each coupon.

Find out whether a promotion made money.

Contribution After Ad Spend

The profit left once product costs and advertising come out of sales, period by period.

See what marketing leaves behind.

Refund Profit Impact

What refunds cost you after the cost of goods you recover, period by period.

Know what returns cost you.

Refunds Processed

Refund dollars and refund counts, period by period.

Catch a rise in refunds early.

Unit Cost Coverage

Which products have cost data filled in, and how much revenue is missing it.

Know how far to trust your profit numbers.

Stores Like Yours

How your order value, margin, and refund rate compare with the median store in your category.

See where you lead and where the gap is worth closing.

Ads Benchmark

How your ad spend, cost per click, click-through rate, and ROAS compare with similar stores that also advertise.

Tell whether your ads are efficient or expensive.

Cohort Retention

A heatmap of the share of each first-order group that buys again, period by period.

See whether new customers keep coming back.

Cohort Repurchase Rate

The share of each first-order group that bought again within 30, 60, 90, and 180 days, and 1 to 3 years.

Know how quickly new customers come back.

First-time Customers

How many shoppers placed their first order each period.

See whether acquisition is growing.

Returning Customer Rate

The share of buyers each period who had ordered before, plus new and returning counts.

See how much loyalty is carrying the business.

First-time vs Returning Sales

Revenue from new and repeat buyers side by side, with order counts and average order value.

See whether new or repeat buyers drive your revenue.

Purchase Frequency

How many lifetime orders customers place, with the average and median per customer.

See how many customers become regulars.

Purchase Frequency Over Time

Average orders per customer by period, with order and customer counts.

Tell whether customers are buying more often.

Time Between Orders

The average and median days customers wait between orders, by purchase number.

Time your win-back emails and ads to when customers are due.

Items Purchased by Customer

How many units each buyer has bought across all of their orders.

Find your heavy buyers.

Average Sales per Customer

Total sales divided by distinct buyers each period, a proxy for short-term lifetime value.

Get a quick read on what each customer is worth.

Product Return & Kept Rate

Return and kept rates by product, variant, SKU, vendor, collection, or tag.

See which products stay sold.

Return Rate Trend

The unit return rate over time.

Know whether the return problem is getting better or worse.

Shipping Revenue by Method & Carrier

Where shipping revenue comes from: charged, kept, and given away, by method and carrier.

See whether shipping pays for itself.

Free-Shipping Threshold Analysis

What share of orders clear your free-shipping threshold, and what moving it would cost.

Set the threshold from your own order data.

Products Sold

Orders, units, gross sales, discounts, and net sales for each product.

See what sells.

Products Sold by SKU

Units, gross sales, discounts, and tax for every SKU in the catalog.

Go down to the variant when a product's total hides the story.

Products Sold by Vendor

Units, gross sales, discounts, and net sales rolled up by vendor.

See which suppliers drive your revenue.

Products Sold by Tag

Units, gross sales, and net sales grouped by product tag.

Compare categories and themes.

Products Sold by Collection

Units, gross sales, and net sales rolled up by Shopify collection.

See which collections earn their place.

Product Repurchase Rate

The share of each product's buyers who bought it again, plus repeat item share.

Find the products that build repeat customers.

Product Cohort Retention

A monthly matrix of how first-time buyers of each item keep coming back.

Find the products that create loyalists.

Product Velocity

Order counts per product for the last 7, 30, and 60 days against the window before.

See what is speeding up or slowing down.

Product Momentum

Gross sales this period against the last, with a trend label and momentum score.

Spot risers and fallers early.

Product Lifecycle Stage

Each product labeled New, Growing, Mature, Declining, or Dormant, with days since its last sale.

Know what to push and what to retire.

Products Purchased Together

How often item pairs are bought together.

Build bundles and "bought with" suggestions from what customers already buy together.

Product Attach Rate

How strongly buying one item leads to buying another, scored by lift and confidence.

Know which cross-sells are worth pushing.

Product Price Sensitivity

Average unit price, how widely it varies, and a score for how demand reacts.

See where a price change is risky.

Promotion Efficiency by Product

Discount depth, top code, and net sales per discount dollar for each product.

See which products respond to a promotion.

New vs Returning Demand by Product

The share of each product's orders and revenue from first-time versus repeat customers.

Know which products win new buyers and which keep existing ones.

Inventory Demand

Units selling per day for each variant, and how many days of stock are left.

Reorder before you run out.

Inventory Forecast

Projected units for the next 30 and 90 days and revenue for the next 90, plus the stock coverage each variant needs.

Plan purchasing before demand arrives.

Traffic Overview

Sessions, visitors, pageviews, bounce, and conversion rate for each period.

See whether traffic is growing and converting.

Sessions by Source & Channel

Sessions, bounce, conversions, and order revenue for each first-touch source, plus profit per session where unit costs are set.

See which sources bring visitors who buy.

Sessions Explorer

Individual visits replayed as a timeline of on-site events, filterable by channel, funnel stage, device, entry page, or search term.

See what shoppers did, visit by visit.

Journeys

The most common page-to-page paths visitors take through your store, as a flow diagram.

See where shoppers go, and where they drop away.

Pages

Pageviews, sessions, bounce, duration, and a trend for every page.

See which pages earn attention.

Entry Pages

The pages where visits begin, with bounce and conversion rate for each.

Fix the landing pages that lose visitors.

Exit Pages

The last page each visit saw, with exits, views, and exit rate per page.

Find where shoppers give up.

Revenue by Landing Page

Sessions, orders, and revenue per session for each page visitors entered on.

See which landing pages earn revenue.

Referrers

Sessions, conversions, and revenue from each outside site that links to your store.

See which mentions and partners send buyers.

UTM Campaign Explorer

Sessions, conversions, and revenue split by the UTM tags on each visitor's first visit.

Judge campaigns on sales, not clicks.

Search Terms

What shoppers type into your search box, with average results and the zero-result rate.

Find what shoppers want and cannot find.

Search vs Non-Search Sessions

Visits that used on-site search against those that did not, on conversion and value.

Know whether search is worth improving.

Collection Performance

Visits to each collection page and how often they lead to product views and carts.

See which collections pull shoppers in.

Product Funnel

How many visits viewed, added to cart, and bought each product, variant, SKU, or vendor.

See where each product loses shoppers.

On-Site Conversion Funnel

The store journey from landing through cart view, checkout, and purchase.

Find the step where most shoppers drop off.

Funnel by Channel, Device & Entry Page

The same funnel split by channel, device, or landing page, highlighting every step where a segment behaves differently.

Know what to fix, and for whom.

Cart & Checkout Abandonment Value

Checkouts started, completed, and dropped each period, with the value left in carts.

See what winning them back is worth.

Most Abandoned Products

Items added to carts but never bought, ranked by units and value left behind.

See which products shoppers want but do not finish buying.

Add-to-Cart Value

Cart adds, units, and their pre-discount price each period, against completed revenue.

See how much cart demand turns into sales.

Variant Demand vs Sales

Each variant's share of views against its share of sales, with inferred stockout days and lost demand.

Spot the sizes and colors you keep running out of.

Variant Substitution

Which option shoppers viewed against the one they added to the cart.

See what shoppers want versus what they settle for.

Discount Dependency by SKU

Which SKUs only ever sell at a discount, ranked by margin given away.

See where you are training customers to wait for a sale.

Price Shown vs Price Paid

Items charged a different price than the product page quoted, by variant.

Catch pricing mistakes before shoppers do.

Conversion Rate & AOV by Device

Sessions, orders, and revenue by device, browser, operating system, or version.

Find the setups that convert badly.

Bounce & Engagement Quality

Bounce rate, events per session, and session duration over time.

Tell engaged visitors from people passing through.

Time-of-Day × Day-of-Week

Sessions and conversions by hour and weekday in your store's time zone.

Time sends, ads, and support to when shoppers buy.

Returning vs New Visitors

First-time and repeat visitors per period, with the revenue and order value each group brings in.

See what repeat traffic is worth.

Visitor Retention

The share of each first-visit group that came back in later weeks or months.

See whether your store earns return visits.

Sessions-to-Purchase Latency

How long buyers take from their first visit to checkout, with a per-channel view.

Know how long to nurture before you expect a sale.

Visitor Geography

Sessions, visitors, conversions, and revenue by country on a world map, with regions and cities a click deeper.

See where your audience is.

Geo of Sessions vs Revenue

Each country's share of traffic against its share of revenue, with an opportunity index.

Spot markets that visit a lot but buy little.

First- vs Last-Touch Attribution to Revenue

Sales credited to the channel that discovered the customer against the one that closed the sale.

See who starts sales and who finishes them.

Pixel vs Shopify Attribution

For each source, how many tracked conversions matched a Shopify order, and the revenue behind them.

Know how far to trust your tracking.

Consent & Tracking Coverage Health

How much of your store das Pixel is seeing, trended over time, plus how complete each signal is.

Know how much to trust the rest of these reports.

Bot & Invalid Traffic

Visits flagged as crawlers, scripts or likely invalid, and their conversions.

Keep bots out of your numbers.

Store Conversion Rate

The share of online-store sessions that became orders, period over period.

See whether the store is getting better at selling.

Conversion Funnel

Drop-off from visit to order at each stage, from das Pixel or Google Analytics.

See where shoppers leave.

Traffic & Conversions

Session counts, the drop-off funnel, and a breakdown by channel.

See which channels bring traffic that converts.

Campaign Performance

Spend, clicks, cost per click, click-through rate, and conversions for every campaign on your ad platforms.

See which campaigns earn their budget.

First-Party ROAS & POAS

Ad spend against the revenue and profit das Pixel traced to each ad platform.

Judge ads on profit, not only platform-reported return.

GA4 CPC Sessions

Visits that arrived from paid ad clicks, plus add to carts, period over period.

See whether paid traffic engages.

Cancellation Reasons

Why orders get canceled and what each reason costs: stockouts, declined payments, suspected fraud, changes of mind.

Know what to fix first.

Duties Collected

Import duties and regulatory fees you charged at checkout, over time and after refunds.

See what selling across borders adds and gives back.

Manual & Service Adjustments

What RMAs, replacements and warranty credits cost you, listed by type.

See the hidden cost of service.