Right Nutri
Right Nutri replaced three reporting tools with By the Numbers and grew repeat-purchase revenue 28% in the first quarter.
The challenge
Right Nutri was running on Shopify's native reports, a paid cohort tool, and a spreadsheet a team member rebuilt every Monday. Each surface told a slightly different story about who was repeat-buying, so the marketing team second-guessed every Klaviyo flow. The data engineering bill was creeping up and no one trusted the dashboards.
What changed
By the Numbers replaced all three sources. Pulse surfaced two repeat-buyer segments the team had never explicitly built: "30-day returners with full-fat orders" and "protein-only buyers cooling off". Those segments were synced to Klaviyo as audiences, and an LTV cohort view replaced the spreadsheet.
The outcome
Within one quarter the team was targeting the cooling-off segment with a tailored win-back flow, lifting repeat revenue 28% against the prior quarter. The data engineering subscription was canceled and the Monday spreadsheet rebuild ended. The team now opens one tab instead of three.
“We stopped arguing about whose number was right. The AI summary told us where to look and the segments pushed straight to Klaviyo.”
See what is working in your Shopify store
By the Numbers turns your store data into reports, segments, and forecasts.
- AI-powered analytics
- Customer segmentation
- Predictive forecasting
- One-click Shopify install