The (Edison) Light Bulb Moment

2 Min Read.

The (Edison) Light Bulb Moment

The story of Nostalgic Bulbs

We recently had the chance to chat with Ilan from NostalgicBulbs.com to learn about his journey building his business.

Nostalgic Bulbs sells unique, beautiful Edison style bulbs

Like most entrepreneurs, Ilan was busy doing one thing when opportunity struck. In his case he was selling bamboo lamps from a brick and mortar store when, one day, a chance encounter had him face-to-face with a classic Edison Bulb at a trade show.

He knew right away he had a hit business idea on his hands, but with a few tweaks…

Instead of building inventory in a brick and mortar store, Ilan started an online business and started connecting with customers across the country that where interested in highly specialized wares.

While he chose to start with BigCommerce, Ilan eventually migrated to Shopify.

“Switching to Shopify made sense because they had a larger App Store, better store templates and they were more customer focused.” — Ilan

While Shopify managed his storefront, Ilan focused on several key performance indicators (KPIs) to best understand and grow his business. This included:

One of the Apps he uses to accomplish this is By the numbers that surfaces these KPIs and more. Interestingly, by tracking these metrics and KPIs, Ilan learned what was most important to his Customers.

“It is extremely useful to know all our return customers and their level of loyalty. By the numbers App’s reports allow us to customize and tweak our marketing campaigns” — Ilan

Ilan from Nostalgic Bulbs with his signature Edison Bulb

Understanding the market has been a key reason for the success of Nostalgic Bulbs. From its inception to further refining the product catalogue, Ilan has used a combination of market knowledge, measuring KPIs and hard work to get to where he is.

If you’re interested in better understanding the performance of your business then try By the numbers App free for 14 days on Shopify. We are proud to be a part of Ilan’s story and hope you give him and his beautiful, unique light bulbs a look.