Quick Guide: Tracking Average Order Value by Order Count in Shopify

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Quick Guide: Tracking Average Order Value by Order Count in Shopify

In this guide, you’ll learn how to view and analyze your Average Order Value (AOV) by Order Number using By the Numbers — a Shopify app.

Before we begin, let’s go over some key definitions:

Order Number: Categories defined by the Nth order customers have placed. E.g., ‘1st Order’ includes customers who have placed one order while ‘5th Order’ includes customers on their fifth order.
AOV: Average order value. The total sales in an order number class are divided by the number of orders in that class.
Customers: The total number of distinct customers in an order number class.

Getting Started With ‘Sales By Order Number’ Analysis

If you haven’t already, you’ll need to install By the Numbers before you can begin your ‘Sales By Order Number’ analysis. Don’t worry, the app offers a 14-day free trial with no credit card required so you’re free to play around with it.

After it’s installed, launch the app and navigate to the ‘Reports’ page. There, you should see Sales By Order Number’ — click on it to open it up. You should see something like this:

This report gives you the following information:

Using this kind of analysis you can now easily determine how much repeat orders are worth. This information helps you decide how much to spend to reactivate a customer.

Between the Cohort Retention Report and the Sales By Order Number, By the Numbers gives you all the tools you need to improve your customer acquisition strategy.