We had the chance to sit down with Wojtek Kolan, an entrepreneur and tech expert who founded Love Yourself, a service that provides healthy, fresh diet meals right to your doorstep. Wojtek's goal is to make nutritious meals accessible and enjoyable to everyone.
Despite his ability to create an online storefront from scratch, Wojtek chose to build Love Yourself on Shopify. With the platform handling the tech side of things, he could focus on what really mattered: providing his customers with delicious, healthy meals.
“Shopify makes the Tech easy so we can spend our time and energy on the meals, which is our real passion” — Wojtek
The culinary mastermind behind Love Yourself is Michal Snela, a Michelin-trained chef who uses locally-sourced, whole ingredients to create a constantly-changing menu of fresh, gourmet meals. From Keto to Balanced to Performance diets, Love Yourself offers a range of healthy meal plans, with five quality cooked meals delivered daily, plus breakfast, lunch, dinner, and two snacks.
Love Yourself has been a success, with many customers seeing week-over-week weight loss and overall improved health. As the business grew, Wojtek focused on measuring customer retention and understanding sales performance by different customer cohorts.
To do this, Love Yourself tracks several key metrics:
By the Numbers, a Shopify app, helps Wojtek track and surface these key metrics, keeping his business healthy and performing well. With a clear understanding of his business's performance, Wojtek and his team can continue to focus on what matters most: healthy living through healthy meals. So remember, love yourself and prioritize your health by nourishing your body with nutritious food.