Funky Moose Records

2 Min Read.

Funky Moose Records

Setting new records

We sat down to chat with Mark Poppen of Funky Moose Records to learn what makes his business spin.

Mark is a Web Designer who wanted to start his own online business after spending years building E-commerce web sites for other people.

He took his love of vinyl records and brought it online. What started as a record collection turned into a thriving online business with multiple employees.

You may wonder what an experienced Web Developer does when they decide to build an online store. With so many choices out there from BigCommerce, Amazon, Magento or even building a site from scratch it’s hard to know where to start.

For Mark, the answer was easy. He chose Shopify.

Even skilled web developers like Mark prefer to use Shopify because of its easy-to- use templates that result in professional looking stores.

As his business grew so did his opportunities. Funky Moose Records now also searches out rare and hard to find used vinyl records that are one of a kind. These inventory gems take first time customers and turn them into returning loyal customers.

By sharing his love of rare vinyl records Mark gave his customer something to come back for every day organically forming a community and loyalty from his customers.

While his business grew, Mark kept an eye on several key performance indicators (KPIs) to manage inventory and keep track of music trends and tastes. This included:

One of the Apps he uses to accomplish this is By the numbers that surfaces these KPIs and more.

Now Mark has growing online store with multiple employees and is excited to stay on track and set new records.