Understanding which products are commonly purchased together is essential for your Shopify store. This knowledge enables you to make the best product recommendations, upsells, offer discounts, and create custom product bundles that are likely to sell well together.
"Products Purchased Together," also known as "Frequently Bought Together," refers to a set of complementary products that customers tend to buy in combination. By analyzing this data, you can identify which products are commonly paired in purchases, revealing valuable insights for upselling opportunities and store optimization.
Understanding the trends in products purchased together can help you create targeted product bundles or offer discount codes to incentivize customers to buy these items together. This not only increases the average order value but also enhances the overall customer experience, as they receive a personalized and convenient shopping experience. By leveraging the "Products Purchased Together" data, you can make informed decisions about product promotions, marketing campaigns, and inventory management to drive growth for your Shopify store.
To start, you'll need to install the By the Numbers app for Shopify. Once installed, click on "Reports" in the left navigation menu and select the "Products Purchased Together Report" from the products section of the reports page.
The "Products Purchased Together" report lists the most popular products sold by name, along with the products that are most frequently bought with them and the number of times they were purchased together. You can include or exclude free products by clicking the advanced filters link, selecting order value, and setting it to either > 0 or = 0. This helps you identify the most common product pairs and tailor your marketing strategies accordingly. Additionally, you can adjust the date range for your analysis using the date picker at the top right corner of the page.
For a more comprehensive understanding of your store's product sales, you can also access the "Products Purchased" report in By the Numbers. To view this report, click on "Reports" in the left navigation menu, and find the "Products Purchased" report under the products section of the reports page. This report provides insights into all products purchased, enabling you to see the bigger picture of your customers' buying habits.
Using the "Products Purchased Together" report in By the Numbers is a valuable tool for optimizing your Shopify store's performance. Utilize the insights gained from this report to make better product recommendations, create strategic upsells, and design enticing product bundles. By leveraging this information, you can increase sales and grow your business.